Fnatic Renews Partnership With Shikenso Analytics

Key insights

6 takeaways

01
UK-based esports organization FNATIC has renewed its partnership with Germany-based Shikenso Analytics for an additional year.
02
Shikenso Analytics will continue to provide AI-driven media valuation and sponsorship tracking tools to help FNATIC evaluate the performance of its brand deals.
03
The data provided by Shikenso will be used to monitor sponsorship performance across FNATIC's competitive rosters, including Valorant, Apex Legends, Counter-Strike 2, and League of Legends.
04
Shikenso's platform tracks brand exposure, visibility, and audience engagement metrics such as social media and live stream chat buzz.
05
Financial terms of the renewed agreement between FNATIC and Shikenso Analytics were not disclosed.
06
FNATIC maintains a portfolio of sponsors that includes major brands such as Sony, Red Bull, Blacklyte, and Betify.

Summary

UK-based esports organization FNATIC has renewed its partnership with Germany-based Shikenso Analytics for an additional year. The collaboration centers on the integration of AI-driven media valuation and sponsorship tracking tools to assess the commercial performance of the organization’s brand partnerships. While the financial terms of the agreement remain undisclosed, the renewal ensures continued access to data-backed insights regarding sponsorship visibility, placement, and audience engagement across social media and live streaming platforms.

The partnership supports FNATIC’s competitive operations across several major titles, including Valorant, Apex Legends, Counter-Strike 2, and League of Legends. By utilizing Shikenso’s analytical platform, the organization monitors the effectiveness of its existing sponsorship portfolio, which features prominent global brands such as Sony, Red Bull, Blacklyte, and Betify. The data provided by these tools allows the organization to quantify brand exposure and audience sentiment, facilitating more informed decision-making regarding its commercial strategy.

This renewal positions FNATIC within a broader ecosystem of esports entities that utilize Shikenso’s technology for sponsorship evaluation. Other organizations and industry stakeholders currently leveraging the platform include Team Liquid, G2 Esports, ESL FACEIT Group, and various other international teams and agencies. The ongoing relationship highlights the increasing reliance on specialized data analytics to demonstrate return on investment to sponsors within the competitive gaming industry.