Layoffs Hit G2 Esports, 100 Thieves, and Team Liquid

In early September 2025, three prominent esports organizations—G2 Esports, 100 Thieves, and Team Liquid—implemented workforce reductions as part of a broader trend of restructuring within the competitive gaming industry. These layoffs reflect ongoing efforts by these organizations to improve operational efficiency and adapt to shifting market conditions.

Team Liquid provided the most transparency regarding its internal changes, confirming that it laid off approximately 6% of its global workforce, which consists of over 300 employees. These cuts were primarily concentrated within the organization’s brand, marketing, and content departments. In contrast, the specific scale and scope of the reductions at G2 Esports and 100 Thieves remain undisclosed. G2 Esports’ layoffs were confirmed through social media announcements from affected staff, while 100 Thieves faced public scrutiny regarding the timing of its personnel cuts, which coincided with controversial promotional activities by co-founder Matthew "Nadeshot" Haag.

The geographic impact of these layoffs is widespread, affecting organizations with significant footprints in North America, Europe, and South America. While Team Liquid and G2 Esports have maintained silence regarding the specific reasoning behind their respective decisions, the industry continues to see a pattern of consolidation and cost-cutting. These events highlight the persistent financial pressures facing major esports entities as they attempt to balance audience growth with sustainable business models.