Infinity
Company
142 documents in the library are about Infinity, from writers such as Naavik, SuperJoost and PocketGamer.biz. Each has a summary and key insights with the page they come from.
Connections
Each row is a game or company named alongside Infinity, each column a document, oldest first. A mark means that document names it. Select a row to see those documents.
Key figures from the reports
A shift toward an 'Infinity Loop' marketing model, supported by supervised AI, can increase player lifetime value (LTV) by up to 30% by integrating acquisition, retargeting, and lifecycle management.
SocialPeta, 2026 · 2026 Global Mobile Gaming Marketing Trends White Paper, p. 34
Axie Infinity’s historical success demonstrated that 50% of its player base was entirely new to crypto, with growth driven primarily by referrals from friends and family rather than traditional marketing.
Naavik, 2025 · Web3 Gaming: Insights from the Ronin Ecosystem
Citing Naavik, the document reports that between 60% and 65% of Axie Infinity players are scholars from low-income regions whose foremost motivation is to earn money.
DiGRA, 2024 · Playgrounds as Workgrounds: How Real-Money Trading Transforms the Gaming Experience, p. 12
Documents about Infinity
TWIG #407: Roblox’s Steal Economy, Tim Sweeney Goes All In on AI and Xbox Loses Its COO
Roblox's "steal" games dominate much of the current discussion around the platform's revenue and stock outlook.
- Phil Black claims Roblox's 'steal' games such as Grow a Garden and Steal a Brainrot generated roughly half of Roblox's 2025 revenue, a figure the hosts push back on due to limited revenue visibility, and several top games have seen daily users fall by more than 90%, so these hits are seen as volatile compared with Roblox's evergreen titles.
- Steam's AI disclosure data shows the share of releases disclosing AI use rising from about 10% in 2024 to roughly 34% year to date in 2026, with art as the most common application at around 80% of disclosures.
- The hosts argue AI is advancing faster in engineering than in art, and that AI-assisted creation is already inevitable, with Tim Sweeney taking a clearly pro-AI position.
Vibe Shift
Nathan Brown's newsletter argues that mid-October 2026 marked a turning point in how generative AI is being pushed in games, with the tone of the debate shifting from vague talk of future potential to brash claims that the future has arrived.
- Epic Games has indefinitely delayed its upcoming online shooter featuring Marvel and Star Wars characters to pivot to an 'AI-first' development model, mandating the use of Claude for programming and AI-generated assets.
- The release of the Claude Opus 5.5 update has enabled a surge in 'vibe coding,' allowing hobbyists to rapidly decompile and recompile game source code, leading to a wave of unauthorized projects and subsequent DMCA takedowns.
- Epic Games CEO Tim Sweeney has officially moved the company toward 'maximum AI acceleration,' recently launching an AI-coded update to the Epic Games Launcher that aimed to outperform Steam in boot speeds.
Creative Velocity and Player Intelligence Reshape Mobile Game Marketing in H1 2026
Mobile game advertising kept expanding in the first half of 2026, but the central finding is that AI delivers value only when creative production, user acquisition, and post-install player behavior work as one continuous learning system.
- Global mobile game advertising expanded significantly in H1 2026, with monthly active advertisers reaching 109,500, a 31.1% year-over-year increase.
- An 'AI maturity gap' persists in the industry, where 49% of projects utilize AI for creative production, but only 30% have achieved measurable ROI growth.
- Playio’s STORM engine, which leverages behavioral intelligence from rewarded gameplay, demonstrated a significant performance boost in a campaign example by increasing ROAS from 330% to 724%.
Sony Reportedly Ended Destiny 2 Support Over Financial Losses, Not Revenge Against Bungie
Sony's decision to end active live service development on Destiny 2 was driven by financial losses rather than a desire for revenge against Bungie, according to a June 2026 report by Forbes journalist Paul Tassi, relayed by The Game Post.
- Sony terminated live-service support for Destiny 2 primarily due to persistent financial losses and high maintenance costs rather than internal retaliation against Bungie.
- Executive leadership at Sony reached the decision after a formal evaluation of the title's profit-and-loss statement determined that continued investment was unsustainable.
- The decision to cut support is isolated to Destiny 2's performance and is not a punitive measure related to the failure of other Sony live-service titles like Concord.
No Room in the Infinite for the Masculine and Queer: How Do Dress-Up Pleasures in Infinity Nikki Collide with Player Desire and Queer/Masculine Fashion?
This analysis investigates the aesthetic limitations of dress-up options in the Chinese gacha game Infinity Nikki, focusing on the underrepresentation of masculine and queer fashion styles despite the game's emphasis on "infinite" variety.
- The paper's central finding is that Infinity Nikki's fashion pleasures are aesthetically limited, skewing overwhelmingly toward cute, comfort-focused, and ballgown-style feminine outfits, while masculine and queer styles are largely absent.
- The authors describe the absence of butch, tomboy, androgynous, ouji, drag king, Takarazuka, and British pantomime styles as a "misappearance" of masculine and queer expression, with the developer providing little explicit support for them.
- Players improvise masculine and boyish looks with available tools and read queer themes into the narrative, but the game itself offers limited structural support for these identities.
New Report Explains Why Bungie Never Started Working on Destiny 3 After The Final Shape
Bungie never began work on Destiny 3 after The Final Shape because of cost, according to reporting from Bloomberg's Jason Schreier and Forbes' Paul Tassi, published in late May 2026 as Destiny 2 approaches the end of active development.
- Bungie will cease active development on Destiny 2 following the launch of the final major update, Monument of Triumph, on 9 June 2026.
- Destiny 3 is neither greenlit nor in production, and Sony Interactive Entertainment has not approved any other new projects within the Destiny franchise.
- Sony is exercising financial caution regarding a potential Destiny 3 due to the high costs and risks associated with developing large-scale MMOFPS titles in a volatile market.
2026 Global Mobile Gaming Marketing Trends White Paper
The "2026 Global Mobile Gaming Marketing Trends White Paper" analyzes the evolving landscape of mobile game advertising and user acquisition, highlighting a shift towards more sophisticated, data-driven, and AI-powered strategies for sustainable growth.
- The mobile gaming advertising ecosystem grew by 22% year-over-year in 2025, with over 90,000 active advertisers and 8,000 new entrants joining monthly.
- Video content now accounts for 74% of all mobile game ads, representing a 14% year-over-year increase in usage.
- A shift toward an 'Infinity Loop' marketing model, supported by supervised AI, can increase player lifetime value (LTV) by up to 30% by integrating acquisition, retargeting, and lifecycle management.
The Fluency Test: How Demis Hassabis Learned to Tell Conviction From Delusion
Conviction and delusion look identical from the outside until an outcome settles the matter.
- Demis Hassabis developed the 'fluency test' as a diagnostic tool for project viability, using the volume and quality of team discourse as a metric to distinguish between promising research and dead ends.
- Hassabis shifted his leadership strategy after the failure of his early venture, Elixir Studios, moving away from top-down mandates toward rigorous internal feedback mechanisms.
- The development of AlphaFold was achieved by balancing open-ended scientific exploration with focused, high-stakes execution, a methodology refined through experience.
Top Mobile Game Ad Creatives and Advertising Trends: January 2026
January 2026 mobile game advertising was shaped by two contrasting launches, Arknights: Endfield and Heartopia, and the analysis uses their ad creative activity to draw lessons for publishers, marketers and developers.
- High-profile mobile titles are increasingly reliant on console platforms, with some games reporting that console earnings now account for 70% to 80% of their total revenue.
- Successful user acquisition in January 2026 required massive, phased advertising campaigns, with top performers like Arknights: Endfield and Heartopia deploying tens of thousands of deduplicated ad creatives.
- Video-first advertising dominates the mobile gaming landscape, with horizontal formats preferred for anime-style open-world games and vertical formats prioritized for casual simulation titles.
Digital Bros Investor Presentation: STAR Conference 2026
Digital Bros, a Milan-based publisher of video games for consoles, PC, mobile and streaming platforms, presents its STAR Conference 2026 investor deck.
- Digital Bros reported H1 FY26 revenue of €69m and EBITDA of €33.6m, against €43m and €13.1m in H1 FY25.
- The company's refocused strategy followed a FY24 reorganization that reduced about 30% of the Group's workforce.
- Assetto Corsa brand revenue reached €18.3m in H1 FY26, up 40% year on year, after the launch of Assetto Corsa Rally.
12 Photos Taken by Video Game Developers
Game File's Stephen Totilo recounts a backstage experiment at the 2026 DICE Awards in Las Vegas, where he asked winners entering the press green room to take his phone and shoot the most interesting photo they could imagine in an unremarkable space.
- At the 2026 DICE Awards in Las Vegas, developers from studios including Supergiant Games, Sandfall Interactive, and Naughty Dog participated in a project to capture photographs within a mundane green room environment.
- The exercise challenged industry leaders—including directors, writers, and animators—to demonstrate how they interpret space, scale, and narrative outside of their typical professional development roles.
- Participant photographs ranged from abstract architectural details and still-life studies of snack tables to candid portraits of the reporter-filled environment.
Vince Was the Real Deal: Gaming Leaders Mourn Vince Zampella in Las Vegas
The DICE Summit in Las Vegas dedicated an hour of its annual gathering to eulogies for Vince Zampella, a prominent video game developer and industry leader who died in a car crash on December 21.
- Vince Zampella, a foundational industry leader who co-founded Infinity Ward and Respawn Entertainment, passed away in a car accident on December 21, 2025.
- Zampella’s career was defined by his work on major franchises including Medal of Honor: Allied Assault, Call of Duty, Titanfall, Apex Legends, the Star Wars Jedi series, and the Battlefield franchise.
- Industry leaders including EA’s Laura Miele, Microsoft’s Phil Spencer, and Bethesda’s Todd Howard honored Zampella at the 2026 DICE Summit for his ability to prioritize creative excellence and team culture over corporate bureaucracy.