EA Sports
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Documents about EA Sports
September 2025's Top New Steam & Console Games
September 2025 was a highly dynamic month for the video game industry, characterized by significant new releases across PC and console platforms.
- Hollow Knight: Silksong sold 4.2 million paid units on Steam in September 2025, significantly exceeding performance expectations.
- Borderlands 4 became the top-grossing new Steam title, generating $135 million in revenue through its premium pricing strategy.
- The free-to-play title Skate. achieved high market penetration with over 18 million downloads across console and PC platforms.
Sonic Racing Crossworlds: Market Performance Analysis
This analysis examines the European video game market performance for the week ending September 28, 2025, highlighting the commercial reception of major new releases and broader sales trends.
- EA Sports FC 26 remains the No. 1 game in Europe for the week ending September 28, though early estimates suggest year-on-year sales are down by more than 20%.
- The staggered launch of EA Sports FC 26, with the Ultimate Edition releasing a week before the Standard Edition, resulted in a 35% week-over-week revenue decline for the second week.
- Konami’s Silent Hill F debuted at No. 2 on the European charts, with opening week sales approximately one-third lower than the previous year's series entry.
Week in Mobile Games E67 - The $55bn EA acquisition unpacked
The acquisition of Electronic Arts by Saudi Arabia’s Public Investment Fund, in partnership with Silver Lake and Affinity Partners, marks a transformative $55 billion shift in the gaming landscape.
- Electronic Arts is set to be acquired by an investor consortium led by Saudi Arabia's Public Investment Fund, Silver Lake, and Affinity Partners in an all-cash deal valued at $55 billion, with closure expected in the 2027 financial year.
- EA's mobile division has seen revenue decline for two consecutive years, with recent performance falling below pandemic-era highs despite the company having launched over 50 mobile titles in the last decade.
- Genshin Impact's mobile revenue has declined annually since its launch, with year five generating approximately $500 million, which is half of the revenue recorded in year four.
Sports Games with EA Sports FC 26 on Live Streaming
Sports games are increasingly leveraging live-streaming platforms to drive engagement, shifting away from their historical position outside the esports spotlight.
- EA Sports FC 26 generated 23 million hours watched during its debut week, maintaining a 138,000 average concurrent viewership and peaking at 443,000 concurrent viewers.
- The EA Sports football franchise remains a dominant streaming force despite losing the FIFA branding, with EA Sports FC 24 recording 36.2 million hours watched at launch.
- Creator-led strategies are essential for sports game launches, evidenced by German and English-speaking streamers like eliasn97 (3.3 million hours watched) and DjMaRiiO (1.2 million hours watched) driving FC 26 engagement.
Live Streaming Basics: A Comprehensive Introduction
The global live-streaming landscape underwent a transformative shift in the third quarter of 2025, characterized by record-breaking viewership and a significant redistribution of market power.
- TikTok Live has emerged as a dominant market force with 9.1 billion hours watched, causing Twitch’s market share to drop below 50% for the first time.
- Total global live-streaming viewership reached 9.6 billion hours in Q3 2025, marking a 13% year-over-year increase.
- Non-gaming content is now the primary driver of viewership with 1.7 billion hours watched, while massive live events like 'La Velada del Año V' set new records with 9.2 million peak concurrent viewers.
EA's Future Is Brighter Than Ever: Electronic Arts Agrees to $55 Billion Acquisition
Electronic Arts has entered into a definitive agreement to be acquired by an investor consortium consisting of Saudi Arabia’s Public Investment Fund (PIF), Silver Lake, and Affinity Partners.
- Electronic Arts has entered a definitive agreement to be acquired in an all-cash deal valued at $55 billion.
- The acquisition consortium consists of Saudi Arabia’s Public Investment Fund (PIF), Silver Lake, and Affinity Partners.
- Under the terms of the agreement, EA shareholders will receive $210 per share, representing a 25% premium over the company's recent stock price.
PlayVS Details Madden NFL Youth Championship Season Two
PlayVS, in collaboration with the National Football League and EA Sports, has announced the second season of the Madden NFL Youth Championship.
- PlayVS, the NFL, and EA Sports have launched the second season of the Madden NFL Youth Championship (MYC), a scholastic esports competition for middle and high school students.
- The competition is open to students aged 13–18 in the United States and Canada, with no entry fees required to participate.
- The overall champion will receive a paid trip for themselves and a parent or guardian to attend Super Bowl LX at Levi’s Stadium in February 2026.
U.S. Video Game Market Highlights: July 2025
The United States video game market experienced a modest recovery in July 2025, with total consumer spending reaching $5.051 billion.
- Total U.S. video game consumer spending reached $5.051 billion in July 2025, marking a 5% increase compared to July 2024.
- Hardware sales were the primary growth driver, surging 21% to $384 million, while video game content spending rose 4% to $4.480 billion.
- Despite the positive monthly performance, total year-to-date market spending remains 1% behind the figures recorded during the same period in 2024.
U.S. Gaming Market Report: July 2025
The United States gaming market experienced a strong performance in July 2025, with total consumer spending reaching $5.05 billion.
- The US gaming market generated $5.05 billion in total revenue during July 2025, marking a 5% year-over-year increase.
- Game software sales grew 4% to $4.48 billion, driven by the strong launch of EA Sports College Football 26, which became the month's best-selling game and the third best-selling title year-to-date.
- Gaming hardware sales surged 21% to $384 million, fueled by the Nintendo Switch 2, which sold 2 million units across June and July.
Best-Selling PC and Console Games: Europe 2025
The European PC and console gaming market experienced a contraction in unit sales during the first seven months of 2025, according to data provided by GSD.
- Assassin’s Creed Shadows is the best-selling new game release of 2025 in Europe, though EA Sports FC 25 (released in 2024) remains the overall best-selling title for the year to date.
- Total PC and console game sales in Europe reached 71 million units through July 28, 2025, representing a 6% decline compared to the same period in 2024.
- Digital sales now account for 74% of the European PC and console market, an increase of 2% year-on-year, with digital unit sales falling 3% and physical unit sales dropping 9%.
Wuchang, Grounded 2 Lead July's New Steam Hits
July 2025 saw a relatively quiet period for new game releases on Steam, with only three titles surpassing $10 million in gross revenue compared to six in the previous month.
- July 2025 Steam revenue for new releases slowed significantly, with only three titles surpassing $10 million in gross revenue compared to six in June.
- Wuchang: Fallen Feathers led July's new releases with $19.1 million in gross revenue and achieved strong cross-platform performance with over 400,000 paid units on PlayStation 5.
- Grounded 2 generated nearly $16 million in gross revenue on Steam despite being available on Game Pass from day one.
EA Mobile is Suddenly Worth Watching Again
Electronic Arts is currently experiencing a resurgence in its mobile gaming portfolio, driven primarily by the sustained performance of EA Sports FC Mobile.
- EA Sports FC Mobile is currently generating approximately $20 million in monthly revenue, marking a record high for the company's mobile division.
- EA has shifted its mobile development strategy by outsourcing product management to specialized teams in China, a move that has proven more effective at monetization than previous North American-led efforts.
- The company is testing the expansion of its sports IP through spin-offs like EA Sports FC Tactical, which integrates squad RPG mechanics into the Ultimate Team framework.
