Wuchang, Grounded 2 Lead July's New Steam Hits

July 2025 saw a relatively quiet period for new game releases on Steam, with only three titles surpassing $10 million in gross revenue compared to six in the previous month. The market was led by the Souls-like ARPG Wuchang: Fallen Feathers, which generated $19.1 million, and the early access survival title Grounded 2, which grossed nearly $16 million despite a day-one release on Game Pass. Killing Floor 3 also performed well initially, exceeding $10 million in gross revenue, though all three top-tier titles faced challenges regarding long-term player retention or expectation management.

Beyond the top three, smaller titles such as the Stronghold Crusader remaster, the space shooter Wildgate, and the roguelike The King Is Watching contributed to the month’s performance. On console platforms, EA Sports College Football 26 and Ready Or Not emerged as significant commercial successes, particularly in North America and the UK. Notably, Wuchang demonstrated strong cross-platform momentum, securing over 400,000 paid units on PlayStation 5.

The broader Steam landscape remained dominated by evergreen titles like Counter-Strike 2, which generated $150 million in July, and other established free-to-play games including PUBG and GTA V. The data also highlights the emergence of Marvel Rivals as a rare successful new free-to-play PC title and the Western viral growth of the previously Japan-centric Umamusume: Pretty Derby. These findings are based on proprietary sales and player engagement estimates, reflecting a market environment where subscription services like Game Pass and PlayStation Plus continue to influence player acquisition and monetization strategies across the industry.