U.S. Video Game Market Highlights: July 2025

The United States video game market experienced a modest recovery in July 2025, with total consumer spending reaching $5.051 billion. This represents a 5% increase compared to July 2024, driven primarily by a significant 21% surge in hardware sales, which totaled $384 million. Video game content, encompassing physical and digital full games, DLC, microtransactions, and subscriptions across all major platforms, also saw growth, rising 4% to $4.480 billion. Conversely, spending on video game accessories declined by 8% to $187 million. Despite the positive monthly performance, year-to-date spending remains slightly behind 2024 figures, with a 1% decrease in total market value.

The market analysis covers the period from July 6, 2025, through August 2, 2025, utilizing data from a broad spectrum of platforms including console, cloud, mobile, portable, PC, and VR. Mobile spending data is provided by Sensor Tower, while other figures are projected to represent the total U.S. market. The tracking methodology accounts for varying period lengths, noting that the January 2025 reporting window was shorter than its 2024 counterpart.

Consumer interest in July was dominated by new releases, with Electronic Arts’ EA Sports College Football 26 and the EA Sports MVP Bundle securing the top two spots in overall sales rankings. Other notable performers included the debut of Donkey Kong Bananza and the re-emergence of classic titles like Tony Hawk's Pro Skater 3 + 4. Microsoft and Take-Two Interactive maintained strong positions in the charts, with evergreen titles such as Grand Theft Auto V and Call of Duty: Black Ops 6 continuing to drive significant engagement across multiple platforms.