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The Game Business
The European video game market experienced an overall sales decline for the week ending September 28, 2025.
Market Downturn. Early estimates suggest year-on-year sales are down by more than 20% for the week ending September 28.
This analysis examines the European video game market performance for the week ending September 28, 2025, highlighting the commercial reception of major new releases and broader sales trends. The primary objective is to evaluate the market impact of high-profile titles, specifically EA Sports FC 26, Silent Hill F, and Sonic Racing Crossworlds, against a backdrop of declining overall sales.
EA Sports FC 26 maintained the top position in European charts for a second consecutive week, though its performance is complicated by a staggered launch strategy that complicates year-over-year comparisons. Current estimates suggest a year-over-year sales decline exceeding 20% after two weeks. Meanwhile, the horror title Silent Hill F debuted in second place, with opening week figures trailing the previous series entry by approximately one-third. Sega’s Sonic Racing Crossworlds entered the market at third place, recording launch sales that fell below those of the previous year’s Sonic X Shadows Generations and significantly underperformed relative to the hardware-bundled Mario Kart World.
The scope of this data covers both physical and digital sales across 25 European countries, including the UK, Germany, France, and Italy. The methodology relies on GSD data, which aggregates physical sales from all major retailers and digital sales from a comprehensive list of participating publishers. While the immediate launch performance for several new titles appears soft, the analysis notes that franchise-specific trends, such as the historically long sales tail of Sonic titles, may lead to improved performance during the upcoming Black Friday and holiday shopping periods.
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