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Cover of GTA 6's First Week: The Strongest Pre-order Campaign on Record
Report3 pages

GTA 6's First Week: The Strongest Pre-order Campaign on Record

Grand Theft Auto 6 is currently positioned to achieve the most successful pre-order campaign in industry history, with projected cumulative global sales ranging between 3.3 billion and 5.2 billion dollars by the end of its launch week.

  • Grand Theft Auto 6 is projected to achieve the strongest pre-order campaign in industry history, with estimated global sales between $3.3 billion and $5.2 billion by the end of its launch week.
  • Digital pre-order spending for GTA 6 reached approximately $180 million in the final week of June across the US and the five largest European markets.
  • This regional pre-order data translates to an estimated $260 million in global pre-order revenue for the opening week, based on historical console player distribution.
NewzooJul 2026
Cover of Live Streaming Basics: A Comprehensive Introduction
Report25 pages

Live Streaming Basics: A Comprehensive Introduction

The global live-streaming landscape underwent a transformative shift in the third quarter of 2025, characterized by record-breaking viewership and a significant redistribution of market power.

  • TikTok Live has emerged as a dominant market force with 9.1 billion hours watched, causing Twitch’s market share to drop below 50% for the first time.
  • Total global live-streaming viewership reached 9.6 billion hours in Q3 2025, marking a 13% year-over-year increase.
  • Non-gaming content is now the primary driver of viewership with 1.7 billion hours watched, while massive live events like 'La Velada del Año V' set new records with 9.2 million peak concurrent viewers.
Stream HatchetOct 2025
Cover of U.S. Video Game Market Highlights: July 2025
Report9 pages

U.S. Video Game Market Highlights: July 2025

The United States video game market experienced a modest recovery in July 2025, with total consumer spending reaching $5.051 billion.

  • Total U.S. video game consumer spending reached $5.051 billion in July 2025, marking a 5% increase compared to July 2024.
  • Hardware sales were the primary growth driver, surging 21% to $384 million, while video game content spending rose 4% to $4.480 billion.
  • Despite the positive monthly performance, total year-to-date market spending remains 1% behind the figures recorded during the same period in 2024.
CircanaAug 2025