Market Analysis reports and market data
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Annual Review 2022: Ukie
The UK games industry demonstrated significant economic resilience throughout 2022, achieving a record market valuation of £7.16 billion and contributing £5.26 billion in gross value added to the national economy.
- The UK games industry reached a record market valuation of £7.16 billion in 2022, contributing £5.26 billion in gross value added to the national economy.
- The #RaiseTheGame diversity and inclusion pledge now covers 50% of the industry’s total headcount.
- The Digital Schoolhouse network expanded by 47% in 2022, providing educational support to over 3,350 students to address talent pipeline challenges.
Bandai Namco Group Fact Book
Bandai Namco Group maintains a dominant position in the global entertainment industry by leveraging a robust portfolio of intellectual property to drive consistent financial growth.
- Bandai Namco Group reported consolidated net sales of ¥1,241,513 million for the fiscal year ending March 2025.
- The Toys and Hobby unit is the company's primary revenue driver, accounting for 45.2% of total sales, followed by the Digital unit at 34.5%.
- The group maintains its market position through an IP-led strategy centered on iconic franchises including Gundam, PAC-MAN, Tamagotchi, and ELDEN RING.
Microsoft Windows Azure Gaming Summit: Overview of and Future Outlook on the Global Games Market
The global games market is undergoing a fundamental transformation, shifting from a product-based model to a service-oriented ecosystem driven by cloud connectivity and multi-screen engagement.
- The global games market generated $66.3 billion in 2012, serving a total population of 967 million gamers.
- The industry is shifting from a product-based model to a service-oriented ecosystem, with free-to-play business models now accounting for the majority of revenue across mobile and digital platforms.
- Regional revenue is led by North America at $22.5 billion and the Asia-Pacific region at $22.4 billion, with Europe contributing $18.7 billion.
Mobile Games: Placing Smartphone and Tablet Gaming in Perspective of the Total Games Market 2012
The 2012 mobile gaming landscape was defined by a rapid shift in consumer behavior, characterized by the adoption of multiple screens and the dominance of free-to-play (F2P) monetization models.
- Mobile gaming became a primary revenue driver in 2012, with two out of every three dollars spent on smartphones and tablets allocated to games.
- Free-to-play (F2P) models dominated the market, accounting for 70% of all iOS revenue in the US and Europe by the end of 2012.
- The global mobile gaming audience reached over 500 million users by the end of 2012, with 175 million identified as paying players.
Global Monetization of Games: Emerging Markets as Drivers of Growth
The global gaming industry is undergoing a significant transformation, with total market value projected to reach $70.4 billion.
- The global gaming market is projected to reach a total value of $70.4 billion, driven primarily by mobile gaming's 35% year-over-year growth rate.
- Companies must shift from platform-centric metrics to a screen segmentation model that tracks player behavior, time investment, and conversion rates across devices.
- Emerging markets, specifically Russia, are identified as the primary engines for industry-wide growth in the 2013 landscape.
Impact of Free-to-Play: Online, Mobile & Cross-Platform
The global games industry is undergoing a fundamental transformation as the traditional boxed product model stagnates in favor of free-to-play mechanics and cross-platform accessibility.
- The global games market is shifting from boxed products to a service-oriented model, with mobile revenue projected to grow at a 32% compound annual growth rate.
- Success in the current market requires treating free-to-play as a holistic business strategy rather than a pricing tactic, as evidenced by the performance of titles like League of Legends and Kingdoms of Camelot.
- Publishers must shift focus from legacy revenue metrics to tracking granular data points, specifically player engagement time and the conversion rates of paying users.
Newzoo Introduction: Matching Your Priorities With Our Services
The global games industry relies on sophisticated market intelligence to navigate rapid shifts in consumer behavior and financial performance.
- The global games market was projected to reach $81.5 billion as of 2014.
- Analytical coverage tracks over 200 variables across 18 key countries to provide a comprehensive view of the gaming ecosystem.
- Specialized tracking services monitor the performance and player profiles of 100 global game franchises.
The Global Games Market: Trends, Market Data and Opportunities
The global games industry is currently undergoing a fundamental transformation characterized by the rapid ascent of mobile gaming and the professionalization of competitive esports.
- Mobile gaming is the dominant global revenue driver, with the United States, China, and Japan serving as the primary engines of growth.
- The esports sector is projected to reach a $1 billion valuation by 2019, driven by the convergence of traditional sports and digital competitive play.
- In the United States, the most valuable consumer segment is comprised of employed, family-oriented males aged 21 to 35 who engage across multiple platforms.
Rolling into the Southeast Asian Games Market: Sizing Opportunities in the World's Fastest Growing Region
The Southeast Asian games market is currently experiencing a period of rapid expansion, positioning the region as one of the fastest-growing sectors in the global gaming industry.
- The Southeast Asian games market is projected to double in total revenue from $1.1 billion in 2014 to $2.2 billion by 2017.
- Mobile gaming is the primary growth engine for the region, with mobile revenues expected to triple and the total number of mobile gamers growing by 184% from 440 million to 1.25 billion between 2014 and 2017.
- Indonesia and the Philippines are the fastest-growing markets in the region, with projected CAGRs of 37.3% and 36.5% respectively between 2013 and 2017.
China's & Southeast Asia's Mobile Games Market: Every Piece of the Puzzle
This analysis examines the mobile gaming landscape in China and Southeast Asia as of mid-2015, highlighting the region’s pivotal role in the global games market.
- Mobile gaming is the fastest-growing segment of the global market, projected to reach $44.2 billion by 2018 with a compound annual growth rate of 15.9%.
- China is the world's largest mobile games market, with 2015 revenues of $6.5 billion expected to grow to $11 billion by 2018.
- Southeast Asia is the fastest-growing region for gaming, with a projected revenue growth rate of 30.2% between 2014 and 2018, doubling total market value from $1.6 billion to $3.4 billion.
The Global Games Market: Key Facts & Insights 2012-2016
The global games market is projected to experience steady growth between 2012 and 2016, with total revenues expected to reach $86.1 billion by the end of the period.
- The global games market is projected to reach $86.1 billion in revenue by 2016, reflecting a compound annual growth rate (CAGR) of 6.7%.
- The Asia-Pacific region will solidify its market dominance, accounting for 37.9% of total global game revenues by 2016.
- Computer gaming remains the largest platform with a projected 35.8% market share by 2016, supported by a 10.4% CAGR in the MMO sector.
The eSports Industry to Date: The Drivers Behind Current and Future Growth
The global esports industry is undergoing a rapid transformation from a niche gaming subculture into a significant, multi-billion dollar economic force.
- The esports industry is on a trajectory to grow from $252 million in 2015 revenue to a $1 billion economy by 2019.
- Industry growth is driven by high engagement on streaming platforms like Twitch and a transition toward mainstream professionalization.
- Significant capital is entering the market, evidenced by a $26 million venture capital investment in Super Evil Megacorp.