Genshin Impact
GameBy HoYoverse · Released Sep 28, 2020
Documents about Genshin Impact
State of Anime Gaming 2022
The analysis evaluates the global mobile market for games that employ an anime art style, focusing on performance metrics from 2018 through 2021.
- Anime-themed mobile games generated 20% of total global mobile game consumer spend in 2021 despite accounting for only 1% of total usage.
- Japan remains the dominant market, representing 55% of global anime-game spend in 2021, though its market share has declined by nine percentage points since 2018.
- Global downloads for anime-style games grew 50% between 2018 and 2021, with South Korea emerging as a top growth market showing a 170% increase in downloads and 85% increase in spend.
State of Mobile: Germany 2022
The German mobile market experienced a period of rapid acceleration in 2021, characterized by a 72% increase in consumer spending over two years to reach $4.0 billion.
- The German mobile market reached $4.0 billion in consumer spending in 2021, marking a 72% increase over two years.
- Gaming remains the primary economic driver, generating $2.8 billion in revenue and accounting for over 70% of total app spending, led by titles like Genshin Impact and Coin Master.
- Daily mobile engagement reached 3.4 hours per user, with social and video applications capturing 60% of that time.
Plus: December's Steam Debut Hits So Far – From Icarus to Wartales
This analysis evaluates the performance of premium PC and console game debuts during the first half of December 2021.
- Survival and tactical titles are currently outperforming casual games, with RocketWerkz’s Icarus achieving a strong 0.23 Hype-to-Reality (HTR) ratio.
- Shadow Tactics: Aiko's Choice demonstrated high market conversion with a 0.29 HTR, while Mechajammer failed to gain traction, recording a low 0.03 HTR due to technical issues.
- Steam’s sales charts prioritize individual SKU performance, whereas Epic Games Store charts provide a broader view of revenue by including in-game purchases and DLC for titles like Genshin Impact.
PaaS for Mobile Cloud Gaming
The white paper argues that Platform-as-a-Service (PaaS) for mobile cloud gaming represents a transformative shift in the Asian mobile and free-to-play (F2P) game markets.
- Mobile cloud Platform-as-a-Service (PaaS) is expected to mature faster than premium B2C cloud gaming models by enabling developers to bypass app-store fees and lower user acquisition costs.
- The Asian market contains 1.4 billion mobile gamers, yet cloud gaming adoption remains in its early stages with a projected maturation timeline exceeding five years.
- Technical infrastructure in China is rapidly scaling to support cloud play, evidenced by 1 million 5G base stations and 365 million 5G users, with 80% of smartphones expected to be 5G-capable by year-end.
In-Game Events Snapshot: November 2021
In-game events have become a cornerstone of mobile game monetization and player retention, with 90% of the top 100 grossing mobile titles utilizing seasonal events.
- Seasonal in-game events are a standard industry practice, utilized by 90% of the top 100 grossing mobile titles to drive player retention and monetization.
- External brand collaborations are a major growth area, appearing in 42% of top US iOS games, 51% of top Chinese games, and 62% of top Japanese games.
- Strategic event implementation can drive massive revenue spikes, such as Genshin Impact’s Lantern Rite event increasing daily revenue from $200,000 to over $1.25 million.
Analyst Bulletin: Mobile Game Market Review September 2021
The mobile gaming landscape in September 2021 was characterized by a strategic emphasis on live-service longevity, driven by high-profile collaborations, substantial content expansions, and aggressive promotional campaigns.
- Mobile games are increasingly integrating social features and live streaming, such as State of Survival's new in-game streaming function that allows players to participate in minigames and gift streamers, and Onmyoji's video mode for simultaneous viewing and chatting.
- Major titles are diversifying core gameplay through permanent system additions, exemplified by Genshin Impact introducing a fishing system and new islands, and Hearthstone moving its Battlegrounds mode out of beta.
- Battle Pass adoption remains a key monetization strategy for top-grossing games, with Harry Potter: Puzzles & Spells recently adding a two-tier Battle Pass system featuring a 'Season Vault' to reward extra progression points.
Genshin Impact Reaches $2 Billion in Revenue on Mobile Alone in Its First Year Since Launch
The provided material covers two distinct analytical snapshots of the mobile gaming industry, focusing on the financial performance of specific titles and broader trends in ad monetization.
- Genshin Impact generated $2 billion in mobile revenue within its first year of release, establishing it as one of the highest-grossing mobile titles globally.
- In 2025, mobile game advertising revenue across 19 major markets exceeded $12 billion, with 2.4 trillion total ad impressions served.
- The adoption of ad-based monetization in mobile games increased from 45.1% in July 2021 to 55.6% by May 2026, driven by stagnation in in-app purchase revenue.
Global App Revenue Climbed 15% Year-Over-Year in Q3 2021
Global mobile app revenue reached $33.6 billion in the third quarter of 2021, representing a 15.1% year-over-year increase.
- Global app revenue reached $33.6 billion in Q3 2021, a 15.1% year-over-year increase, though this growth rate is about half of the 32% seen in Q3 2020.
- Apple's App Store generated $21.5 billion in Q3 2021, outspending Google Play's $12.1 billion by 1.8 times, despite Google Play showing higher year-over-year growth at 18.6% compared to the App Store's 13.2%.
- TikTok was the highest-earning app globally in Q3 2021, with 41% year-over-year growth, and also the most downloaded app, experiencing about 1% year-over-year growth in installs.
Top 10 Games in Argentina: H1 2021
The mobile gaming market in Argentina during the first half of 2021 demonstrated a notable shift in consumer preferences, characterized by a strong appetite for both established global titles and emerging children-focused games.
- In H1 2021, Garena Free Fire and Roblox were the top two games by revenue in Argentina, though their earnings decreased by 19% and 25% respectively compared to the previous period.
- Genshin Impact and Toca Life World both doubled their revenues in H1 2021 compared to H2 2020, with Toca Life World, a kids' game, notably entering Argentina's top 10 grossing games.
- Among Us maintained its top position by downloads in H1 2021 but experienced a significant 75% decrease in downloads, while Garena Free Fire, also a top download, saw a smaller 29% decline.
miHoYo Partners With Tencent: Reduced Fees for Genshin Impact
The partnership between miHoYo and Tencent marks a significant shift in the distribution landscape of the Chinese mobile gaming market.
- miHoYo has partnered with Tencent to launch Genshin Impact on the MyApp Android store, securing a favorable 70/30 revenue split in its favor.
- The 70/30 revenue split represents a significant deviation from the standard 50/50 commission model typically imposed by third-party Android stores in China.
- Genshin Impact generated 660,000 downloads on Tencent’s MyApp store within the first few days of its release on September 21, 2021.
Genshin Impact Generated $150 Million in 7 Days
The provided industry analysis highlights two distinct developments in the mobile gaming sector: the rapid revenue impact of content updates for major titles and the broader shift toward ad-based monetization strategies.
- In September 2021, Genshin Impact generated $150 million in revenue within seven days following the release of version 2.1, surpassing its total revenue for the entire month of August.
- Mobile game advertising revenue across 19 major global markets exceeded $12 billion in 2025, with 2.4 trillion total ad impressions served.
- The share of mobile games utilizing ad monetization increased from 45.1% in July 2021 to 55.6% by May 2026, amid a period of stagnation in in-app purchase revenue.
Superstar Session: The Future is Cross Platform
The gaming industry is undergoing a significant shift as player demand for seamless, cross-platform multiplayer experiences intensifies.
- 96% of surveyed developers in 2021 identified scalable cross-platform solutions as a critical factor for the success of multiplayer games.
- The industry is transitioning toward a 'build once, deploy everywhere' model, allowing developers to manage mobile, PC, and console releases from a single codebase.
- Successes like Among Us and Genshin Impact have validated cross-play as a viable and highly demanded feature driven by player desire for social connectivity across hardware.
Companies behind it
As the documents state it.