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28 documents

Documents

Report103 pages

State of Mobile 2024

The global mobile economy grew 3% to $171 billion in 2023, supported by a $362 billion advertising market projected to exceed $400 billion in the coming year.
Mobile gaming spending contracted by 2% as the industry consolidated around established high-fidelity IPs and social multiplayer genres, though titles like Monopoly GO and Honkai: Star Rail proved that high-quality debuts remain viable.
Non-gaming apps reached a record $64 billion in consumer spend, highlighted by TikTok becoming the first non-game app to surpass $10 billion in lifetime revenue.

Market Analysis Global Mobile+1

data.aiJan 2024

Report14 pages

Mobile App Predictions for 2024

Global app store revenue is projected to reach $111.4 billion in 2024, a 4% rebound following a 3% decline in 2023, with the U.S. driving 80% of this growth.
Gaming expenditure is forecast to rise 4% to $111 billion, with primary growth concentrated in RPG, match-making, party, and casino titles across the U.S., Japan, South Korea, Taiwan, Germany, and the UK.
TikTok is expected to reach $16 billion in lifetime consumer spend by the end of 2024, with average monthly user hours projected to increase from 32.5 hours in October 2023 to 40 hours by December 2024.

Market Forecast Marketing

data.aiJan 2024

Report48 pages

Mobile App Trends: 2024 Edition

Fintech and e-commerce drove significant market growth in 2023, with fintech seeing a 42% increase in installs and a 118% surge in in-app revenue.
E-commerce performance remained strong with a 43% year-over-year rise in installs and a 34% increase in revenue.
Banking sector efficiency improved significantly as eCPIs dropped from $2.33 to $1.37, enabling faster return on investment for marketers.

Market Analysis Marketing Advertising+2

AdjustJan 2024

Report33 pages

Gaming Spotlight 2023: The Year in Review

Mobile gaming consumer spend is projected to decline 2% year-over-year to $108 billion in 2023, driven by macroeconomic instability, Apple’s App Tracking Transparency, and Chinese regulatory constraints.
Home console and PC/Mac gaming spending are bucking the mobile trend with projected growth of 3% and 4% respectively, fueled by improved hardware availability and subscription-based revenue models.
User acquisition is becoming more difficult and costly, forcing publishers to shift toward playable ads for action genres and diversify revenue through battle passes and subscriptions.

Market Analysis Monetization In-Game Advertising+2

data.aiJan 2023

Report33 pages

Gaming Spotlight 2023 Review

The global mobile gaming market contracted by 2% to $108 billion in 2023, driven by macroeconomic instability and privacy-related shifts like Apple’s App Tracking Transparency.
PC and home console markets grew by 4% and 3% respectively, largely supported by the increasing adoption of subscription-based models.
Cloud-streamed gaming is a growing revenue stream projected to reach $3.8 billion, with mobile devices accounting for over 25% of total streaming hours.

Market Analysis Monetization In-Game Advertising+2

data.aiJan 2023

Report13 pages

5 Mobile App Forecasts: 2023

Mobile gaming consumer spending is projected to decline to $107 billion in 2023 due to macroeconomic pressures and stricter privacy regulations like IDFA.
Global mobile advertising spend is expected to reach $362 billion in 2023, with short-form video apps serving as the primary growth driver to offset reduced performance marketing budgets.
Eleven of the fourteen new apps projected to surpass $2 billion in lifetime consumer spend during 2023 are games, demonstrating that top-tier titles remain resilient despite the broader market downturn.

Market Forecast Mobile Global+1

data.aiJan 2023

Report14 pages

5 Mobile App Predictions for 2024

Mobile gaming consumer spending is projected to recover in 2024, reaching $111.4 billion, a 4% year-over-year increase led by the U.S., Japan, and South Korea.
Generative AI integration is accelerating rapidly, with 2.3 billion app downloads expected to feature AI functionality in 2024, a 40% year-over-year increase.
TikTok is set to become the highest-grossing app in history, with lifetime consumer spending projected to surpass $14.6 billion.

Market Forecast Market Analysis Mobile+1

data.aiJan 2023

Report93 pages

State of Mobile 2023

Global mobile advertising expenditure is projected to reach $362 billion, maintaining an 18.5% five-year CAGR, while daily user engagement on apps has surpassed five hours.
Non-gaming verticals showed resilience with 11% growth in downloads, 9% in spend, and 14% in time spent, contrasting with a 5% decline in gaming consumer spend despite nearly 90 billion downloads.
TikTok leads non-gaming monetization with over $3 billion in 2022 revenue and an ARPU of approximately $0.85, driven by high-price in-app purchases.

Market Analysis Global Mobile+1

data.aiJan 2023

Report62 pages

State of Mobile: Brazil 2022

Brazilian mobile users averaged 5.4 hours of daily device usage in 2021, driving 10.3 billion app downloads and $1.13 billion in consumer spending.
Gaming is the primary monetization engine in Brazil, accounting for over 50% of total consumer spend, with hypercasual titles leading in volume and 4X Strategy games dominating revenue.
Finance app downloads surged 91% over two years, driven by a large underbanked population adopting neobanks such as Nubank and PicPay.

Market Analysis Player Behavior Mobile+1

data.aiJan 2022

Report70 pages

State of Mobile: Germany 2022

The German mobile market reached $4.0 billion in consumer spending in 2021, marking a 72% increase over two years.
Gaming remains the primary economic driver, generating $2.8 billion in revenue and accounting for over 70% of total app spending, led by titles like Genshin Impact and Coin Master.
Daily mobile engagement reached 3.4 hours per user, with social and video applications capturing 60% of that time.

Market Analysis Monetization Mobile+1

data.aiJan 2022

Report62 pages

State of Mobile 2022 India

The Indian mobile market is defined by high-growth sectors in gaming, fintech, and retail, with 4X march-battle strategy games generating approximately $10 billion in global consumer spend during 2021.
Finance application usage in India grew by 28% year-over-year in 2021, resulting in over 1.2 billion total installations.
Hyper-casual action-puzzle games have achieved significant scale, surpassing five billion downloads worldwide.

Market Analysis Player Behavior Mobile+1

data.aiJan 2022

Report61 pages

State of Mobile 2022 – Indonesia

Gaming remains the primary economic driver in Indonesia, accounting for 42% of all app downloads and 61% of total consumer expenditure, with titles like Mobile Legends: Bang Bang and Free Fire leading the market.
Indonesian mobile users averaged 5.4 hours of daily screen time in 2021, a 38% increase since 2019, totaling 7.31 billion downloads and $532 million in consumer spending.
The Food and Drink category experienced the most explosive growth, with session counts increasing by over 480% due to the rise of delivery services and quick-service restaurant brands.

Market Analysis Player Behavior Mobile+1

data.aiJan 2022