Genshin Impact
GameBy HoYoverse · Released Sep 28, 2020
Documents about Genshin Impact
Take Rates in China
The analysis evaluates how take-rate structures shape mobile game monetisation in China and whether higher-quality development can outweigh the pressure of traditional distribution fees.
- Chinese Android app stores, dominated by manufacturers like Huawei, Oppo, and Vivo, typically charge a 50% commission on in-app purchases, significantly higher than Apple’s 30% rate.
- Hardware manufacturers rely heavily on these high take rates for profitability; for example, Xiaomi reports a 64.7% gross profit margin on services compared to only 7.2% on hardware sales.
- While iOS users account for only 25% of the Chinese gaming population, they generate approximately 40% of total mobile game revenue.
Japan Market Report 2025
The Japanese games market represents a unique and highly lucrative landscape, accounting for 9.1% of global games revenue despite containing only 2.2% of the global player base.
- Japan generates 9.1% of global games revenue from only 2.2% of the global player base, with an average revenue per user of $223 compared to $145 in the UK.
- International stakeholders have a $2.5 to $3.0 billion market opportunity when excluding mobile and Nintendo platforms, which currently command 70% of console hardware dominance.
- Japanese gamers prioritize narrative depth, character design, and solo play, contrasting with Western preferences for open worlds, high-end graphics, and competitive multiplayer.
Cross-Platform Gaming: Bridging Mobile and PC/Console
The 2025 gaming landscape is defined by the convergence of mobile accessibility and PC/console depth.
- Mobile remains the primary driver of scale with 52 billion projected downloads and $82 billion in in-app purchase revenue for 2025, while PC and console segments generate over $12 billion from 1 billion units sold.
- Unified cross-platform ecosystems, exemplified by titles like Genshin Impact and Delta Force, significantly improve player retention by enabling seamless progress synchronization across devices.
- Publishers should adopt one of four strategic models—companion apps, 'lite' discovery versions, adapted standalone experiences, or full cross-play—to bridge the gap between mobile reach and PC/console engagement.
Gaming: Your Marketing Cheatcode
Gaming has evolved into a horizontal cultural layer encompassing 3.4 billion global players who utilize interactive platforms to build identity and community.
- Gaming commands 3.4 billion players globally, yet receives less than 5% of total media investment, indicating a significant misalignment between consumer attention and advertising spend.
- Custom in-game experiences can generate up to 100x higher attention levels compared to traditional social media platforms.
- Immersive brand strategies are highly effective, with 55% of players expressing interest in acquiring branded virtual items.
Insights into Marketing Trends of Global Mobile Games
Global mobile game marketing reached a pivotal turning point in the second quarter of 2023, characterized by a record-breaking surge in creative volume.
- In Q2 2023, the mobile gaming industry saw a record surge of 9.3 million new creatives, which accounted for nearly 75% of all active advertisements.
- Market leaders like Honkai: Star Rail and MONOPOLY GO! achieved rapid global growth by maintaining high-frequency creative refreshes, with new assets making up over 60% of their advertising portfolios.
- While iOS casual game installs cost $2.23 compared to $0.63 on Android, both platforms yielded a comparable seven-day return on ad spend of approximately 7.7%.
How Different Generations Engage with Video Games Today
Gaming has evolved into the primary entertainment medium for younger generations, with 94% of Gen Alpha identifying as game enthusiasts.
- Gaming has become the primary entertainment medium for younger generations, with 94% of Gen Alpha identifying as game enthusiasts.
- Approximately 60% of younger players invest in games, driven by a preference for social immersion and genres like Adventure and Battle Royale.
- 70% of younger players are 'player-viewers' who consume gaming content for social connection, whereas older generations use such content primarily for information like reviews and tutorials.
Peak Play: Trends in East Asian Videogame Streaming H1 2023
The East Asian videogame livestreaming market is a mature and culturally distinct ecosystem where competitive esports serve as the primary engine for audience engagement.
- Competitive esports, specifically MOBA and Battle Royale titles, drive over 50% of total viewership in the East Asian streaming market.
- Honor of Kings remains the dominant force in China with 5.67 billion views, while VALORANT and Apex Legends lead in Japan and Korea with over 100 million hours watched each.
- Key Opinion Leaders and VTubers are significant market drivers, contributing up to 15% of total viewership for major titles and successfully revitalizing older games.
The Rise of Midcore Mobile Games Snapshot Report July 2022
The midcore mobile gaming sector is experiencing a significant shift as AAA developers and high-fidelity titles increasingly challenge the historical dominance of casual and hyper-casual games.
- Midcore mobile games were the only category to achieve revenue growth in the US iOS market between Q1 2021 and Q1 2022, now capturing 36.73% of total mobile gaming revenue.
- New midcore titles are outperforming casual games in long-term retention, with nine midcore releases from the past year remaining in the top 200 grossing chart compared to only three casual titles.
- Top-performing midcore titles like Diablo Immortal, Genshin Impact, and Apex Legends Mobile prioritize console-like manual controls over autoplay mechanics to drive engagement.
The Rise of Midcore Mobile Games
This analysis explores the significant growth and evolving landscape of midcore mobile games, particularly in the United States market as of mid-2022.
- Midcore mobile games accounted for 37% of US iOS mobile game revenue in Q1 2022 and were the only category to experience year-over-year growth.
- Top-tier midcore titles demonstrate superior retention, with nine midcore games maintaining top-200 grossing positions over a 365-day period compared to only three casual titles.
- Monetization in top-grossing midcore titles is heavily standardized, with 75% of games utilizing Battle Passes and over 65% incorporating five or more distinct gacha mechanics.
Gaming Spotlight: 2022 Review
Mobile gaming has emerged as the primary engine of the global games market, projected to reach $136 billion in 2022 and accounting for over 60% of the industry's total $222 billion valuation.
- Mobile gaming is the dominant industry force, projected to reach $136 billion in 2022 and accounting for over 60% of the total $222 billion global market valuation.
- The mobile segment is expanding 3.3 times faster than the home console market, bolstered by the sustained popularity of core titles like Genshin Impact and Roblox.
- Hybrid monetization is becoming standard, with 42% of top-grossing U.S. games now combining in-app purchases with advertising.
Global White Paper on Mobile Advertising & Marketing Game
Mobile game advertising in 2022 experienced a pronounced contraction, with total creatives falling nearly 30% year-over-year to 15.8 million while the advertiser base stayed flat at 45,100.
- Mobile game advertising volume contracted by nearly 30% in 2022 to 15.8 million creatives, driven by a shift toward quality-focused marketing and the impact of Apple’s IDFA changes.
- Video ads dominate the market, accounting for over 86% of all creatives, while casual and puzzle titles have displaced RPGs as the primary drivers of advertising spend.
- Cost-per-mille (CPM) is highest for strategy games at $21.58, and iOS advertising remains 15% more expensive than Android equivalents.
State of Anime Gaming 2022
The analysis evaluates the global mobile market for games that employ an anime art style, focusing on performance metrics from 2018 through 2021.
- Anime-themed mobile games generated 20% of total global mobile game consumer spend in 2021 despite accounting for only 1% of total usage.
- Japan remains the dominant market, representing 55% of global anime-game spend in 2021, though its market share has declined by nine percentage points since 2018.
- Global downloads for anime-style games grew 50% between 2018 and 2021, with South Korea emerging as a top growth market showing a 170% increase in downloads and 85% increase in spend.