Report29 pages
How to Win on Mobile in LATAM
- Brazil and Mexico dominate the LATAM mobile market, collectively accounting for 73% of the region's 20.9 billion downloads between July 2020 and June 2021.
- While Android commands 89% of total downloads, iOS captures 56% of consumer spend, highlighting a significant disparity in monetization potential between the two platforms.
- Gaming represents 50% of total consumer spend in the region, with hypercasual titles driving volume while Strategy and RPG subgenres account for 60% of gaming revenue.
data.aiJan 2021
Report29 pages
How to Win on Mobile in LATAM: 2021
- LATAM mobile downloads surged 76% year-on-year to 21 billion, while consumer spending grew 26% to $2.9 billion between July 2020 and June 2021.
- Android dominates the market with 89% of total downloads, yet iOS commands 56% of total consumer expenditure in the region.
- Brazil and Mexico are the primary drivers of the regional market, collectively accounting for 73% of all mobile downloads.
App AnnieJan 2021