Genshin Impact
GameBy HoYoverse · Released Sep 28, 2020
Documents about Genshin Impact
Top Grossing Mobile Games Worldwide: April 2022
This analysis identifies the top-grossing mobile games worldwide for April 2022, utilizing data from the Store Intelligence platform to track player spending across the Apple App Store and Google Play.
- The global mobile games market generated $7 billion in player spending during April 2022, representing a 4.6% year-over-year decline.
- Tencent’s Honor of Kings was the top-grossing mobile game worldwide in April 2022, earning $274.5 million with 6.2% year-over-year growth.
- PUBG Mobile, also from Tencent, ranked as the second highest-earning title with approximately $218 million in gross revenue.
PUBG Mobile Surpasses $8 Billion in Revenue
PUBG Mobile has reached a significant financial milestone, surpassing $8 billion in lifetime revenue.
- PUBG Mobile has surpassed $8 billion in lifetime revenue, ranking as the second highest-grossing mobile game globally behind Honor of Kings.
- The Chinese market, where the game is localized as Game For Peace, accounts for 57% of total lifetime revenue, totaling $4.7 billion.
- Apple’s App Store generates 81% of the game's total lifetime revenue, a figure significantly bolstered by the absence of Google Play in China.
Analyst Bulletin: Mobile Game Market Review April 2022
The global mobile gaming market in April 2022 was defined by a strategic shift toward hybrid mechanics and high-frequency live operations to sustain player engagement and revenue.
- Hybrid 4X strategy games, including Puzzles & Survival, Top War: Battle Game, and The Ants, saw significant growth in the US top-grossing rankings, validating the trend of game hybridization as a viable revenue strategy.
- Mobile developers are increasingly integrating minigame modes into their core loops, a trend now expanding into the slots genre and major titles like Genshin Impact and Roblox.
- Clash Royale introduced 'Card Masteries' as a new progression vector, while RAID: Shadow Legends re-introduced a Battle Pass system—now titled 'Forge Pass'—after a two-year hiatus.
Genshin Impact Revenue Analysis
The provided industry analysis examines two distinct segments of the mobile gaming market: the sustained revenue performance of high-profile titles and the evolving landscape of mobile game advertising.
- Genshin Impact generates approximately $1 billion in revenue every six months, surpassing $3 billion in total player spending since its September 2020 launch.
- Asia accounts for nearly 70% of Genshin Impact’s total revenue, led by China (30.7%), Japan (23.7%), and the United States (19.7%).
- Mobile game advertising revenue exceeded $12 billion across 19 key global markets in 2025.
First Impression Seals the Deal: Introducing Onboarding Best Practices Part 1
Effective player onboarding is a critical component for long-term engagement in mobile gaming, serving as the primary mechanism to transform new users into committed players.
- Effective onboarding requires a combination of narrative immersion and clear tutorial mechanics to ensure players understand core loops while remaining engaged.
- Storytelling elements, such as cutscenes, dialogue choices, and mascot-led guidance, help forge an emotional connection and provide a sense of purpose even in games without complex narratives.
- Tutorials should go beyond teaching basic mechanics by strategically directing player attention toward high-value features, such as powerful character upgrades or monetization paths.
Chinese Games Market: Q1 2022 Performance
The Chinese games market demonstrated continued growth in the first quarter of 2022, reaching a total revenue of ¥79.4 billion, or approximately $12.1 billion.
- The Chinese games market reached ¥79.4 billion ($12.1 billion) in Q1 2022, marking a 3.17% year-over-year increase.
- Mobile gaming remains the primary revenue driver, accounting for 76% of the total market with ¥60.4 billion ($9.2 billion) in earnings.
- Mobile revenue growth slowed to 2.72% year-over-year, reflecting a broader trend of decelerating expansion in the Chinese market.
Global Mobile Game Charts: February 2022
The February 2022 global mobile game landscape shows Roblox as the top-grossing title, generating $60.3 million on iOS and $28.1 million on Android, a 20.3% decline month-on-month for iOS and a modest 1.4% drop on Android.
- Roblox remained the top-grossing mobile game in February 2022, generating $60.3 million on iOS and $28.1 million on Android, despite experiencing a 20.3% month-on-month revenue decline on iOS.
- Pokémon UNITE saw a massive surge in iOS popularity, recording 4.7 million installs—a 441.5% increase that propelled it 125 positions up the download rankings.
- Twerk Race 3D dominated Android downloads with 12.1 million installs, representing a 1,192.7% month-on-month growth rate.
Most Popular Mobile Games in 2026
The 2026 landscape of mobile gaming is defined by a diverse mix of established classics and rapidly growing titles that dominate global app stores.
- The most popular mobile games in 2026 include a diverse mix of genres such as battle royale, puzzle, and social simulation, with titles like Roblox, PUBG Mobile, Free Fire, and Candy Crush Saga maintaining significant market presence.
- Battle royale remains a dominant genre in the mobile space, with PUBG Mobile and Free Fire cited as top performers due to their strategic gameplay and large player bases.
- Casual and puzzle games continue to command high engagement, evidenced by the sustained popularity of long-standing titles like Candy Crush Saga and physics-based games like Hill Climb Racing.
'Genshin Impact': Crafting an Anime-Style Open World
Genshin Impact represents a strategic evolution in open-world game design, focusing on the creation of an immersive, anime-styled universe that prioritizes cultural diversity and character-driven narratives.
- Genshin Impact utilizes a character-centric design philosophy where the world and storytelling revolve around its 33 playable characters, a model inherited from Japanese card games that proved successful across both Eastern and Western markets.
- To maintain a consistent anime aesthetic, the game employs two independent rendering pipelines: a deferred rendering pipeline for environments that supports dynamic weather and 24-hour lighting cycles, and a specialized shading pipeline for characters.
- The development team uses dynamic light maps for character faces, allowing artists to manually control shadow shapes regardless of the light source direction to ensure characters remain visually appealing from any angle.
Analyst Bulletin: Mobile Game Market Review January 2022
The global mobile gaming landscape in January 2022 was defined by a strategic reliance on seasonal content and limited-time engagement mechanics.
- Mobile Legends: Bang Bang experienced a significant revenue spike in January 2022 following the launch of its 'Aspirants Unite' event, which featured exclusive, high-profile gacha skins.
- The music/rhythm game Beatstar successfully scaled its performance in the US market, reaching a peak top-grossing rank of 43 after implementing its 'Tour Pass' battle pass system.
- Match-3 games are increasingly adopting light PvP competitive events, such as the 'Showdown' event in which players compete to use the most bombs within a set timeframe to win boosters.
GameMakers 2021 Drunk Awards Show
The year 2021 served as a transformative period for the global gaming industry, characterized by a stark divide between companies successfully navigating the metaverse and subscription-based models and those struggling with internal cultural crises and product execution. miHoYo emerged as a dominant force, with Genshin Impact…
- The legal battle between Apple and Epic Games emerged as the industry's most consequential event, signaling a long-term shift in the operational model of app store marketplaces.
- The deprecation of Apple’s IDFA forced a fundamental industry-wide pivot in user acquisition strategies, disrupting traditional mobile marketing models.
- miHoYo’s Genshin Impact established a new benchmark for revenue efficiency and global engagement, while Roblox solidified its metaverse leadership through strong stock performance and brand integration.
Global White Paper on Mobile Advertising & Marketing Game
Mobile game advertising in 2022 experienced a pronounced contraction, with total creatives falling nearly 30% year-over-year to 15.8 million while the advertiser base stayed flat at 45,100.
- Mobile game advertising volume contracted by nearly 30% in 2022 to 15.8 million creatives, driven by a shift toward quality-focused marketing and the impact of Apple’s IDFA changes.
- Video ads dominate the market, accounting for over 86% of all creatives, while casual and puzzle titles have displaced RPGs as the primary drivers of advertising spend.
- Cost-per-mille (CPM) is highest for strategy games at $21.58, and iOS advertising remains 15% more expensive than Android equivalents.
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