Top 10 Games in Argentina: H1 2021

The mobile gaming market in Argentina during the first half of 2021 demonstrated a notable shift in consumer preferences, characterized by a strong appetite for both established global titles and emerging children-focused games. This analysis, based on proprietary market data, evaluates the performance of top mobile applications by revenue and download volume, highlighting a balanced ecosystem that caters to diverse age groups while maintaining a slight lean toward the teenager and young adult demographic.

Revenue trends reveal that while Garena Free Fire and Roblox remained the top-grossing titles, both experienced significant year-over-year declines in earnings. Conversely, titles such as Genshin Impact and Toca Life World saw their revenues double compared to the latter half of 2020. The success of Toca Life World is particularly significant, as it highlights a unique regional trend where children’s games achieve high-level monetization, a phenomenon less common in markets like the United States. Other established titles, including Call of Duty and Lords Mobile, faced substantial revenue contractions during this period.

Download metrics indicate a volatile landscape for free-to-play games. While Among Us maintained its top position, its download volume dropped by 75% as the game’s initial hype subsided. The market also saw the rise of hypercasual titles, which accounted for 40% of the top free charts, alongside the emergence of PK XD, which outperformed Roblox in new user acquisition by positioning itself as a safer alternative for younger players. Overall, the Argentinian market shows a clear preference for strategy, shooter, and racing genres, with fantasy and sci-fi themes dominating the competitive and core gaming segments.