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Call of Duty: Mobile

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Cover of Snapdragon Pro Series Year 3 Roadmap
Article

Snapdragon Pro Series Year 3 Roadmap

The ESL FACEIT Group, in partnership with Qualcomm Technologies, has unveiled the roadmap for Year 3 of the Snapdragon Pro Series, an international mobile esports circuit.

  • ESL FACEIT Group and Qualcomm have announced a $4.4 million prize pool for Seasons 5 and 6 of the Snapdragon Pro Series, the largest in the circuit's history.
  • The Year 3 circuit features seven mobile titles: Brawl Stars, Mobile Legends: Bang Bang (MLBB), Free Fire, Clash of Clans, Call of Duty Mobile, Battlegrounds Mobile India, and Asphalt 9 Legends.
  • The Snapdragon Mobile Masters 2024 event is scheduled for April 12–14 in São Paulo, Brazil, featuring $200,000 prize pools for both Call of Duty Mobile and Free Fire.
The Esports AdvocateApr 2024
Cover of Tencent Working on Palworld-Inspired Mobile Games
Article

Tencent Working on Palworld-Inspired Mobile Games

Tencent is actively developing multiple mobile titles inspired by the success of the indie hit Palworld, aiming to revitalize its gaming revenue following recent performance declines.

  • Tencent is developing multiple free-to-play mobile games inspired by Palworld, utilizing its top-tier internal teams, Lightspeed Studios and TiMi Studio Group.
  • The initiative aims to reverse recent financial performance, following year-over-year revenue contractions in both domestic and international gaming segments during Q4 2023.
  • Tencent is shifting its strategy toward developing original intellectual property to avoid royalty payments to external IP owners and ensure long-term growth.
Game World ObserverMar 2024
Cover of Mobile Legends: Bang Bang Joins Snapdragon Pro Series
Article

Mobile Legends: Bang Bang Joins Snapdragon Pro Series

The ESL FACEIT Group and Qualcomm Technologies have entered a partnership with MOONTON Games to integrate the mobile multiplayer online battle arena title, Mobile Legends: Bang Bang (MLBB), into the 2024 Snapdragon Pro Series.

  • MOONTON Games has partnered with ESL FACEIT Group to integrate Mobile Legends: Bang Bang (MLBB) into the Snapdragon Pro Series for the 2024 season.
  • The partnership features a total prize pool of $780,000 USD for MLBB competitions throughout 2024.
  • MLBB has been designated as a 'Mobile Masters' title for Year 3 of the Snapdragon Pro Series, offering up to $200,000 in prize money for top international competitors.
The Esports AdvocateMar 2024
Cover of Top Selling Mobile Games: Nigeria 2023
Article

Top Selling Mobile Games: Nigeria 2023

The mobile gaming landscape in Nigeria experienced significant revenue generation during the first half of 2023, with the top ten titles collectively earning over $1.2 million.

  • The top ten mobile games in Nigeria generated over $1.2 million in revenue during the first half of 2023.
  • Candy Crush Saga was the highest-grossing mobile game in Nigeria for the first half of 2023, accounting for over $330,000 in revenue.
  • May 2023 was the peak revenue-generating month for Candy Crush Saga, contributing more than $59,000 to its total.
Games Industry AfricaOct 2023
Cover of The Cosmetic Monetization Trend: How to Sell Cosmetic Items
Article

The Cosmetic Monetization Trend: How to Sell Cosmetic Items

Cosmetic monetization serves as a sustainable revenue model for mobile game developers, focusing on the sale of aesthetic items that do not impact gameplay mechanics or provide competitive advantages.

  • Cosmetic monetization is a highly viable revenue model, with 85% of U.S. gamers aged 13 to 45 aware of these items and 81% willing to purchase them with real money.
  • High-spending players, known as whales, frequently contribute hundreds of dollars monthly by using aesthetic items as symbols of status, dedication, and personal distinction.
  • Successful cosmetic strategies rely on balancing exclusivity with accessibility while ensuring items do not impact gameplay mechanics or provide competitive advantages.
UdonisAug 2023
Cover of Is the Mobile Shooter Market Saturated? How to Innovate in a Crowded Genre
Article

Is the Mobile Shooter Market Saturated? How to Innovate in a Crowded Genre

The mobile shooter market currently faces significant consolidation, with a small cohort of established titles—specifically Call of Duty: Mobile, PUBG Mobile, and Free Fire—commanding 80% of the Western market share.

  • The mobile shooter market is highly concentrated, with Call of Duty: Mobile, PUBG Mobile, and Free Fire commanding 80% of the Western market share.
  • Free Fire significantly outperforms its competitors in monetization, achieving an all-time revenue per download (ARPD) of approximately $29, compared to $12 for PUBG Mobile and $7.30 for Call of Duty: Mobile.
  • While cosmetic-only monetization is standard, Free Fire differentiates itself by offering character and weapon buffs, demonstrating that gameplay-impacting items can drive higher revenue per user.
GameRefineryAug 2023
Cover of Unity to Layoff 600 Employees
Article

Unity to Layoff 600 Employees

Unity Software announced a significant workforce reduction in May 2023, confirming the layoff of 600 employees. This figure represents approximately 8% of the company’s total staff.

  • Unity Software is laying off 600 employees, representing 8% of its total workforce.
  • The company expects to incur $26 million in costs related to the restructuring, covering severance, benefits, and employee transition expenses.
  • These charges are expected to have a material financial impact on the company's second quarter of 2023.
The Esports AdvocateMay 2023
Cover of Industry Veteran Sam Braithwaite Joins ESL FACEIT Group
Article

Industry Veteran Sam Braithwaite Joins ESL FACEIT Group

ESL FACEIT Group (EFG) has appointed industry veteran Sam Braithwaite as its new vice president of game ecosystems for mobile.

  • ESL FACEIT Group (EFG) has appointed industry veteran Sam Braithwaite as the new vice president of game ecosystems for mobile.
  • Braithwaite will lead the strategic direction of the Snapdragon Pro Series, a mobile esports circuit operated in partnership with Qualcomm Technologies and Samsung.
  • Prior to joining EFG, Braithwaite served as the global director of esports at Activision Blizzard for nearly four years, managing titles including Hearthstone and World of Warcraft.
The Esports AdvocateApr 2023
Cover of Call of Duty: Mobile Joins the Snapdragon Pro Series
Article

Call of Duty: Mobile Joins the Snapdragon Pro Series

The ESL FACEIT Group (EFG) has entered into a two-year partnership with Activision Blizzard to integrate Call of Duty: Mobile into the Snapdragon Pro Series, a multi-title mobile esports league powered by Samsung Galaxy.

  • ESL FACEIT Group (EFG) and Activision Blizzard have signed a two-year partnership to include Call of Duty: Mobile in the Snapdragon Pro Series.
  • The 2023 iteration of the Snapdragon Pro Series featuring Call of Duty: Mobile offers a total prize pool of $1.5 million USD.
  • In-game qualifiers for the new title are scheduled to begin on April 27, 2023, across all supported regions.
The Esports AdvocateApr 2023
Cover of Tencent Financial Results: 2022
Article

Tencent Financial Results: 2022

Tencent’s 2022 financial results reveal a historic turning point for the company, which recorded its first annual revenue decline since going public in 2004.

  • Tencent recorded its first annual revenue decline since its 2004 IPO, with total revenue falling 1% year-over-year to 554.6 billion yuan ($79.6 billion).
  • Profitability metrics saw significant contraction in 2022, as operating profit dropped 13% to 235.7 billion yuan and net profit fell 17% to 188.7 billion yuan.
  • The gaming division, representing 43% of total revenue, saw domestic gaming revenue contract by 4% to 123.9 billion yuan.
TencentMar 2023
Cover of SVB Collapse / Applovin spawns Redemption
55 min
Naavik55 min

SVB Collapse / Applovin spawns Redemption

Microsoft is currently navigating a complex regulatory environment surrounding its acquisition of Activision Blizzard, utilizing long-term cloud gaming partnerships with providers like Boosteroid and Ubitus to appease antitrust concerns.

  • AppLovin is pivoting away from mobile game development toward its ad-tech software business following a 30% revenue decline in its games division caused by post-App Tracking Transparency (ATT) market disruptions.
  • The collapse of Silicon Valley Bank has forced tech and gaming startups to shift treasury management strategies, moving away from concentrated risk toward diversifying cash holdings across multiple institutions and short-term government treasuries.
  • Major Western publishers are increasingly centralizing operations internally and reducing reliance on third-party Chinese co-development studios to improve margins and mitigate cross-border partnership complexities.
NaavikMar 2023
Cover of How King and Its Candy Crush IP Will Help Microsoft Boost Its Mobile Revenues
Article

How King and Its Candy Crush IP Will Help Microsoft Boost Its Mobile Revenues

Microsoft is leveraging the proposed acquisition of Activision Blizzard to address its limited footprint in the mobile gaming sector.

  • Microsoft's acquisition of Activision Blizzard is designed to grow its mobile gaming market share from 0.3% in 2021 to over 4%.
  • King is the central pillar of this mobile strategy, contributing 240 million of the company's 368 million total monthly active users.
  • In Q3 2022, King generated $692 million in revenue, accounting for 74% of the combined entity's total mobile revenue.
Game World ObserverDec 2022

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