Call of Duty: Mobile
Documents about Call of Duty: Mobile
PUBG Mobile Generates $500 Million in Just Over Two Months: Races Past $3.5 Billion Lifetime Revenue
PUBG Mobile has solidified its position as a dominant force in the mobile battle royale genre, surpassing $3.5 billion in lifetime player spending as of September 2020.
- PUBG Mobile has surpassed $3.5 billion in lifetime player spending, generating $500 million of that total in just 72 days.
- The game accumulated $1.8 billion in revenue and 198 million downloads during the first eight months of 2020, bolstered by global pandemic lockdowns.
- China is the title's largest revenue market, with the localized version 'Game For Peace' accounting for 53% of total lifetime spending on the Apple App Store.
State of Mobile Battle Royale: Fortnite Leaves a $1.2 Billion Hole in the Market
The removal of Fortnite from the Apple App Store and Google Play on August 13, 2020, created a significant disruption in the mobile battle royale landscape, effectively removing a title that had generated $1.2 billion in lifetime player spending.
- Fortnite generated $1.2 billion in lifetime revenue on mobile before its removal from the App Store and Google Play on August 13, 2020.
- The vast majority of Fortnite's mobile revenue came from the App Store, which accounted for over $1.2 billion in spending compared to $9.7 million on Google Play.
- PUBG Mobile is the global leader in the mobile battle royale genre, having generated approximately $3.5 billion in player spending as of August 13, 2020.
How Did Covid-19 Affect Mobile Game Market Share & Revenues in the US?
This analysis examines the impact of the COVID-19 pandemic on the United States mobile gaming market by comparing in-app purchase (IAP) revenue and market share data between the second quarter of 2019 and the second quarter of 2020.
- Roblox Corporation, Activision, and Moon Active were the top-performing publishers in Q2 2020, with Roblox Corporation seeing the largest gains in both market share and revenue.
- Simulation games experienced significant growth during Q2 2020, increasing their market share by 3.75% and generating nearly $80 million in additional earnings.
- Casual and Casino categories increased their revenue market share at the expense of Mid-core and Sports categories, though total revenues grew across nearly all categories.
Mobile Gaming: Conquering the Esports Market PG Connects Digital #2
Mobile esports represents a significant, under-leveraged sector within the broader gaming industry, characterized by high accessibility and deep social integration.
- Mobile esports is a major growth sector that has already achieved massive scale in Brazil, India, and Southeast Asia, while remaining an under-leveraged 'sleeping giant' in Western markets.
- Mobile devices currently account for over 70% of total gaming watch time on YouTube, demonstrating a powerful synergy between mobile gameplay and content consumption.
- Competitive mobile titles like PUBG Mobile, Call of Duty: Mobile, and Free Fire have reached hundreds of millions of downloads and millions of daily active users, proving that mobile is no longer limited to casual gaming.
PUBG Mobile Doubles Lifetime Revenue to $3 Billion
PUBG Mobile, including its Chinese localized version Game For Peace, has achieved a significant financial milestone by reaching $3 billion in lifetime global revenue.
- PUBG Mobile and its Chinese localization, Game For Peace, reached $3 billion in lifetime global revenue, doubling that figure in just over seven months.
- In the first half of 2020 alone, the combined titles generated $1.3 billion, with monthly revenue peaking at a record $270 million in March.
- The Chinese version, Game For Peace, accounts for 52% of total lifetime revenue, with the U.S. and Japan following at 14% and 5.6% respectively.
Does Tencent Hate Riot?
Tencent’s internal development strategy is defined by a competitive, Darwinian model often described as a shark womb, where internal studios are encouraged to compete against one another to produce the most successful titles.
- Tencent operates with a 'shark womb' strategy, where internal studios like TiMi and Quantum/Lightspeed compete directly against each other, and Tencent prioritizes the success of the overall portfolio over the protection of individual franchises.
- Tencent’s internal rivalry strategy was exemplified by the launch of two competing mobile versions of PUBG, where the company released both to market and allowed real-world data to determine the winner.
- TiMi’s Honor of Kings has remained China’s top-grossing app for nearly five years, despite initial internal conflict with Riot Games over the use of League of Legends branding in marketing materials.
Hyper-Casual Grew Share of Top New Game Downloads to 78% in 2019
The hyper-casual mobile game genre experienced significant growth in 2019, solidifying its dominance among the most downloaded new releases.
- Hyper-casual games accounted for 77.6% of all downloads among the top 20 new mobile games released in 2019, up from 68% in 2018.
- The number of hyper-casual titles appearing in the top 20 list of new games grew from 13 in 2018 to 16 in 2019.
- The 20 most downloaded new games of 2019 generated a combined 2.1 billion installs, with hyper-casual titles dominating the volume.
Our Analysts' Picks for Best Mobile Games of 2019
The mobile gaming landscape in 2019 was defined by the widespread adoption of battle pass monetization, the integration of midcore features into casual titles, and the successful migration of major console intellectual properties to mobile platforms.
- The 'Battle Pass' model emerged as a dominant industry trend in 2019, with Clash of Clans successfully implementing 'Season Challenges' to drive significant engagement and revenue growth.
- Call of Duty: Mobile was the standout new release of 2019, achieving record-breaking launch performance with over 100 million downloads in its first week.
- Black Desert Mobile successfully bridged the gap for Western audiences by adapting the MMORPG genre with streamlined UI and combat mechanics, maintaining a top 200 grossing rank since its December 2019 launch.
Top Mobile Games Worldwide: November 2019
This analysis identifies the most downloaded mobile games globally during November 2019, utilizing data from the Store Intelligence platform.
- SayGames' 'Sand Balls' was the most downloaded mobile game worldwide in November 2019, reaching approximately 36 million installs with 40% of its traffic originating from India.
- Lion Studios' 'Ink Inc.' secured the second position with nearly 28 million installs, driven primarily by the United States (26%) and Russia (11%).
- The top five most downloaded mobile games for November 2019 were 'Sand Balls', 'Ink Inc.', 'Rescue Cut', 'Call of Duty: Mobile', and 'PUBG Mobile'.
How Call of Duty: Mobile Left $100M on the Table
Call of Duty: Mobile represents a significant achievement in mobile user acquisition, securing 148 million downloads during its inaugural month.
- Call of Duty Mobile achieved 70 million downloads in its first week (October 1–7, 2019), significantly outpacing PUBG Mobile’s 26 million and Fortnite’s 7 million during their respective launch windows.
- Despite high download volume, Call of Duty Mobile’s daily revenue decayed from a peak of over $2 million to approximately $800,000 per day within 30 days of launch.
- Call of Duty Mobile struggles with lower revenue per install (RPI) compared to PUBG Mobile, which similarly took eight months to reach $1 in RPI after its own launch.
Top Mobile Games Worldwide: October 2019
The mobile gaming landscape in October 2019 was defined by the massive debut of Call of Duty: Mobile, which secured the top position in global downloads with approximately 146 million installs.
- Call of Duty: Mobile was the most downloaded game worldwide in October 2019, securing approximately 146 million installs with 16% of its traffic originating from the United States.
- Mario Kart Tour ranked as the second most installed game globally with 40.3 million downloads, led by the U.S. market at 19% of total volume.
- The top five most downloaded mobile games for October 2019 were Call of Duty: Mobile, Mario Kart Tour, Sand Balls, PUBG Mobile, and Fun Race 3D.
Activision Blizzard Revenue Down 15% in Q3
Activision Blizzard’s financial performance for the third quarter of 2019 reflects a period of contraction, characterized by year-over-year declines in both revenue and active user engagement.
- Activision Blizzard reported a 15% year-over-year decline in Q3 2019 net revenue to $1.28 billion, with net bookings falling 27% to $1.21 billion.
- Total monthly active users (MAUs) across the company dropped 8% year-over-year to 316 million, with declines occurring across all three divisions: Activision (down 22%), Blizzard (down 11%), and King (down 6%).
- Revenue by division saw significant year-over-year drops for Activision (down 47% to $209 million) and Blizzard (down 38% to $394 million), while King remained relatively stable with a 1% decline to $500 million.