Top Selling Mobile Games: Nigeria 2023

Key insights

6 takeaways

01
The top ten mobile games in Nigeria generated over $1.2 million in revenue during the first half of 2023.
02
Candy Crush Saga was the highest-grossing mobile game in Nigeria for the first half of 2023, accounting for over $330,000 in revenue.
03
May 2023 was the peak revenue-generating month for Candy Crush Saga, contributing more than $59,000 to its total.
04
Call of Duty: Mobile secured the second position with over $192,000 in revenue, establishing itself as the country's leading action shooter.
05
PUBG Mobile ranked third among top-selling mobile games in Nigeria, generating nearly $170,000 during the same six-month period.
06
Despite high revenue, Call of Duty: Mobile faces competition from PUBG Mobile, which reportedly maintains a stronger local community presence.

Summary

The mobile gaming landscape in Nigeria experienced significant revenue generation during the first half of 2023, with the top ten titles collectively earning over $1.2 million. This analysis, conducted in collaboration with AppMagic, aims to quantify the revenue potential of the Nigerian mobile gaming market and identify key performance trends among leading titles.

The data highlights three primary revenue drivers that dominated the market during this six-month period. Candy Crush Saga secured the top position, generating over $330,000 in revenue, with its strongest performance occurring in May. Call of Duty: Mobile followed as the leading action shooter, accumulating more than $192,000. PUBG Mobile rounded out the top three, contributing nearly $170,000 to the total market revenue.

The findings reflect a broader effort to map the mobile gaming ecosystem across the African continent, following similar assessments of the Algerian and Egyptian markets. By leveraging mobile analytics data, the analysis provides a snapshot of consumer spending habits and the commercial success of major international franchises within Nigeria. The results underscore the continued dominance of established global titles in the region, while also noting the competitive tension between major shooters like Call of Duty: Mobile and PUBG Mobile, which is influenced by varying levels of local community engagement.