North America boasts the highest day 1 retention in mid-core titles, with an average of 31.7% for the genre.
Source: Mobile Gaming Benchmarks for Q1 2024Multiplayer games in Europe generated as few as approximately 2.4 daily average sessions among the bottom 25% of games.
Source: Mobile Gaming Benchmarks for Q1 2024Word games are more popular in this region, totaling over 7 average daily sessions.
Source: Mobile Gaming Benchmarks for Q1 2024This report represents findings from 1.67 ME billion average monthly active users.
Source: Mobile Gaming Benchmarks for Q1 2024multiplayer games in North America generated as little as approximately 2.4 daily average sessions among the bottom 25% of games.
Source: Mobile Gaming Benchmarks for Q1 2024In terms of session count, Europe follows a similar pattern to North America, displaying a daily average of 3 to 5 sessions across all genre medians.
Source: Mobile Gaming Benchmarks for Q1 2024Purchase price, net of cash acquired$2,002
Source: Electronic Arts Q3 FY2022 Financial ResultsCash dividends paid(145)
Source: Electronic Arts Q3 FY2022 Financial Results
A bar graph showing the average cost of a casual gaming CPU and overall CPU usage for iOS, Android, and the total
A bar graph showing the percentage of iOS and Android users who use D7 ROAS, overall, and by platform
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The image displays a line graph with the title "D7 ROAS by Month"
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D7 ROAS by Region
Hybrid monetization can increase revenue without eroding player retention by treating advertisements as an integral part of the game’s design system. Three core ad formats—interstitials, rewarded video (RV), and banners—are positioned strategically through careful gating on level progression, playtime, or cooldown periods. Optimal triggers and placement reduce player frustration while maximizing eCPM, ensuring that monetization flows naturally with gameplay. Rewarded video is most effective when offered during high‑stakes moments such as revives, boosters, or time‑limited rewards. Leveraging scarcity and urgency in these contexts drives conversions while preserving the core experience. Consistent visual cues, a clear distinction between coin rewards and RV value, and optional “No Ads” bundles further balance monetization with player comfort. Selling “No Ads” bundles requires thoughtful presentation. Bundles should appear side‑by‑side with regular items, use distinct visual cues and anchoring to convey high value, and be gated behind a minimum purchase tier to protect payer retention. Segmenting ad exposure—capping impressions, applying cooldowns, and filtering out disruptive creatives—maintains a positive user experience while sustaining revenue. Overall, the strategy blends ad formats with gameplay mechanics, employs scarcity and urgency for rewarded video, and offers high‑value “No Ads” options. This approach delivers robust monetization across diverse segments while safeguarding long‑term player engagement and retention.
BRA NOERSA KAWASAKI PoReMoN 7U= KOTAN BRAVE THUNDERS EMEI2M63ORMER 2023/04/08 4,000##3 FBX=1-0RN a Head of the Live Co 3 PBREBRiTBUERE RES 8 ©AS90RN Head of the New Bus 37 Development Division Join Representative Director, y to delight people everywhere. We seek to entertain and enrich lives, and to serve and make the world a better place.
The briefing outlines GREE’s strategic focus for FY2018, emphasizing steady progress in its Funplex division and a significant investment of ¥10 billion into the emerging VTuber market. Funplex benefits from separating development and operation functions, positioning itself as a trusted operator for third‑party titles. The VTuber initiative allocates roughly ¥4 billion to support illustrators and creators, with the remaining ¥6 billion earmarked for advertising; GREE plans to scale investments as market traction grows, anticipating rapid expansion driven by the convergence of YouTube, influencer, and anime cultures. Internationally, GREE pursues a “game engine, IP, and global” strategy. The North American launch of *Is It Wrong to Try to Pick Up Girls in a Dungeon: Memoria Freese* has shown strong initial sales, and the company aims to release titles simultaneously overseas or within six months of a Japanese launch, depending on development and partnership logistics. GREE also targets Facebook Instant Games with *Fishing Star*, viewing the platform as a potential major channel due to its messenger integration and low download barrier. The company highlights synergies between VTubers and VR, leveraging existing 3D rendering expertise to enhance character interaction. Domestic IPs such as *Another Eden* and *SINoALICE* are positioned for overseas appeal, with accelerated content release schedules expected to sustain sales growth. Overall, GREE’s strategy blends substantial capital deployment in new media formats with aggressive global expansion of proven IPs, aiming to capture emerging revenue streams while maintaining operational momentum.
The briefing outlines GREE’s strategic outlook for the remainder of FY2021 and beyond, focusing on its core Game business, profitability trajectory, investment income sustainability, and short‑term financial expectations. GREE anticipates a medium‑to‑long‑term sales uptrend driven by the release of new game titles in FY2022 and subsequent years, while simultaneously strengthening operational capabilities for existing titles. Profitability is expected to broaden through the creation of more profitable business structures and favorable contractual terms, aligned with a strategy centered on Game engine development, intellectual property acquisition, and global expansion. Investment income derives primarily from gains on venture‑capital partnerships in Japan and overseas, as well as the consolidation of previously unconsolidated subsidiary STRIVE Inc. The company notes that short‑term returns may fluctuate due to diversified investment portfolios, but medium‑to‑long‑term sustainability is projected. Planned allocation of these gains targets reinvestment in core businesses and shareholder returns. Financially, GREE projects operating income for the fourth quarter of FY2021 at approximately ¥1.0 billion, reflecting confidence in its current revenue streams and cost management. The briefing covers Japan’s domestic market with implications for global expansion, covering the period up to FY2021 and projecting into FY2022. Methodological details are limited, but the focus remains on strategic investment, operational efficiency, and incremental revenue growth.
The briefing clarifies GREE’s operational status and financial outlook for FY2022 third quarter, focusing on game releases, overseas distribution, user acquisition, and investment performance. Heaven Burns Red is positioned as a long‑term growth engine; the company plans to add content and implement creative training cycles, leveraging experience from titles like Another Eden. Echoes of Mana, launched April 27, 2022, has already met key performance indicators and will receive ongoing promotional support. Simultaneous global releases of That Time I Got Reincarnated as a Slime: ISEKAI Memories and Echoes of Mana have performed strongly overseas, prompting consideration of further international launches for other titles. User acquisition and engagement for the mobile title REALITY have improved through sustained promotional activities in Japan and abroad, with notable success in North America via targeted events and functional enhancements. Financially, the company experienced a cumulative loss for the third quarter; this is attributed to a decline in the Investment and Incubation Business relative to FY2021, despite steady growth in Internet and Entertainment operations driven by new hit titles. The Investment segment’s volatility over short periods is noted as a contributing factor. Looking ahead to the fourth quarter, GREE projects operating income in the Internet and Entertainment Business between ¥2.5 billion and just under ¥3.0 billion, assuming continued strong sales of Heaven Burns Red and stable market trends for new releases. The outlook remains contingent on title performance dynamics.
The briefing focused on GREE’s financial performance and strategic initiatives for FY2022, highlighting the strong contribution of new titles such as *Heaven Burns Red* and anniversary events to quarter‑over‑quarter earnings growth. The company attributed this success to a “release blitz” strategy launched in FY2017, which has since strengthened marketing, game quality through an engine‑centric approach, and content volume at launch. These measures have enabled the company to exceed fan expectations, generate significant social media buzz, and deliver high‑quality 3D rendering. Investment in the Metaverse Business is progressing as planned, with a ¥10 billion allocation over two to three years and the business reaching breakeven. GREE intends to continue expanding its global user base and sales through further investment. The DX Business is being restructured to integrate marketing support services, creating a data‑driven platform that offers comprehensive digital transformation solutions to corporate clients. Meanwhile, the Manga Business is introduced as part of a broader media diversification strategy aimed at leveraging first‑party IP across games, anime, and manga to broaden user engagement channels. The Investment and Incubation Business is expected to provide stable medium‑to‑long‑term earnings, with a target return on investment of 10 % or higher. For FY2023 Q1, operating income in the Internet and Entertainment segment is projected at ¥1.0–¥1.5 billion, reflecting a decline from the strong performance of new titles and anniversary events in FY2022 while anticipating continued system‑strengthening investments.
The briefing outlines GREE’s strategic outlook and performance expectations for FY2023, focusing on its core gaming, metaverse, and investment activities. The company reports a stable user base for the flagship title “Heaven Burns Red,” anticipating steady earnings while continuing to develop new content. Other major titles are expected to experience a typical first‑quarter slowdown after a fourth‑quarter peak, with the company preparing anniversary events and content releases to sustain engagement through late 2022 and beyond. GREE plans to replicate the success of “Heaven Burns Red” by applying lessons learned in development and operations to future titles, emphasizing expressive design and multifaceted marketing know‑how. In the metaverse segment, profitability has reached breakeven; the firm is expanding its user base for REALITY and reinvesting profits into promotional activities to support further growth. The investment and incubation arm faces a cautious outlook for FY2023, with potential quarterly losses if exit distributions remain low despite some expected payouts. For the Internet and Entertainment Business, operating income for Q2 FY2023 is projected between ¥1.0 billion and ¥1.5 billion, reflecting moderate growth expectations amid market uncertainties. Overall, GREE’s strategy centers on leveraging proven game development expertise, expanding metaverse user engagement, and managing investment risks while targeting modest income growth in its entertainment portfolio.
The briefing clarified GREE’s strategic priorities and financial outlook for the second quarter of FY2024. Recent events for Heaven Burns Red celebrated its two‑year anniversary, generating strong performance and reinforcing the company’s focus on successful titles. The decision to discontinue support for SINoALICE was framed as a timing choice aligned with the broader development trajectory of GREE’s Game and Anime Business, indicating a shift toward more promising projects. Development activities continue to progress smoothly, though specific release dates remain undisclosed. In the VTuber segment, GREE plans aggressive investment to expand its talent pool and enhance competitiveness through its talent agencies. Talent auditions are evaluated on past streaming performance, character fit with the existing portfolio, and audience engagement capabilities. Investment business conditions are described as improving; after a period of inflated valuations—particularly in the United States—market values have stabilized, creating a favorable environment for new investments. GREE’s established network in gaming and metaverse sectors positions it to accumulate additional investment assets. Financial projections for the third quarter exclude the Investment Business, estimating consolidated operating income of approximately ¥1.5 billion. For the full fiscal year FY2024, the company forecasts consolidated operating income of roughly ¥5.0 billion under the same exclusion. These figures suggest a steady growth trajectory driven by core gaming, anime, and VTuber operations while maintaining a cautious stance on investment activities.
GREE Holdings outlines its FY2025 full‑year results and forward strategy across several business segments. In the game division, the company acknowledges the typical post‑launch decline in live‑service titles and counters it by expanding both its live‑service portfolio—leveraging a proven RPG engine—and investing in console games built on proprietary IP to create a steadier earnings base. The company reports multiple recent hit releases and anticipates further inquiries for third‑party IP adaptations, positioning itself to capture high profitability in the live‑service arena. The platform business remains growth‑oriented, with steady increases in room and gifting revenue offsetting a temporary dip in avatar sales. New avatar features are expected to revive this segment, while the company continues to push other monetization channels. In the VTuber sector, GREE pursues a two‑stage growth model: first expanding its talent roster—now about 90 talents—and then boosting sales per talent through diversified merchandise channels and nascent live‑event advertising. Sales per talent have doubled since FY2024, and the company maintains a balanced portfolio to avoid over‑reliance on any single talent. The DX business is undergoing a structural shift from one‑time project sales to recurring revenue, with modest growth projected through FY2026 as the transition completes. Investment activities in FY2026 will see increased volatility due to fund maturity and potential impairment, yet the company expects stable income streams from dividends and performance fees. Overall, GREE projects balanced returns while navigating market challenges across its diversified entertainment portfolio.
Stillfront Group AB<sub>(</sub>SF.SE ) Stillfront Group AB<sub>(</sub>SF.SE) Corrected Transcript Q3 2022 Earnings Call 26-Oct-2022 Chief Executive Officer, Stillfront Group AB ChiefFinancial Officer, Stillfront Group AB ..........................................................................................................................................................................................
A well‑designed in‑game offer system is presented as the most potent driver of lifetime value and average revenue per paying user. By integrating a limited set of synergistic offer types—login bonuses, triggered prompts, endless streams, “1 + X” bundles, battle‑passes, stamp‑cards, and curated bundles—and optimizing their frequency, timing, pricing, segmentation, and economic balance, developers can achieve conversion rates as high as ninety‑six percent on login offers and lift repeat‑purchase value by roughly twenty percent through endless offers. Conversion is shown to be a function of repeated exposure rather than a single impression; players typically require about seven viewings before taking action. The most effective moments to surface offers are at login, during “out‑of‑currency” events, after level failures, or in high‑momentum gameplay phases. A dynamic, tiered pricing ladder that escalates after each purchase and regresses after periods of inactivity—exemplified by a seven‑tier structure ranging from under one dollar to ninety‑nine dollars—enables precise alignment with player spend propensity while avoiding both under‑monetization of high‑potential users and alienation of low‑spenders. Segmentation must extend beyond basic recency and frequency metrics to incorporate geographic tier, acquisition source quality, and player progression. Lower‑tier regions demand adjusted price ladders and reduced offer frequency, whereas high‑quality acquisition channels justify more complex bundles. Early‑game players respond best to inexpensive, simple offers, while mid‑ and late‑game users can be presented with higher‑value packages. Anchoring the entire shop around a stable, low‑priced entry pack establishes a reference point that shapes perceived value across all offers. Collectively, these principles apply to mobile and casual games operating globally, reflecting current industry practices and data from recent case studies. Implementing the outlined framework promises measurable improvements in monetization efficiency, player satisfaction, and overall revenue performance.
A well‑designed Live Ops strategy is essential for capitalising on the heightened player activity that occurs during the holiday period. Analysis of hundreds of mobile games worldwide demonstrates that a coherent Live Ops framework can produce a substantial uplift in sessions, revenue and player retention throughout the season. The core argument is that developers should treat the holidays as a series of tightly integrated, short‑term experiences that reinforce the game’s everyday loop while delivering clear, time‑bound incentives. Short‑term events that run for one to three days are most effective for generating quick spikes in engagement. These events focus on immediate objectives—such as a burst of sessions, a specific resource collection, or a limited‑time reward—while employing a “soft‑sawtooth” difficulty curve that eases players in, ramps up challenge, offers a brief respite, and then escalates again. By keeping the event mechanics a natural extension of the main gameplay loop, developers avoid disrupting player expectations and maintain momentum. For the broader holiday window, the most successful structures combine a single, clearly defined Battle‑Pass progression path with social‑cooperation events that reward group performance through prestige items like avatars, badges and leaderboard positions. Layering weekly quests, long‑term collection albums, and brief “bonus amplifier” events creates cumulative engagement loops. Linking these components through shared currencies and diversified motivations systematically drives both retention and monetisation, particularly for mature titles that benefit from community‑driven competition. Overall, the guidance applies to the global mobile gaming sector during the Q4 holiday season and emphasizes that incremental, interconnected events—anchored by transparent progression and social incentives—are the key levers for maximising holiday‑season performance.