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How La Velada del Año III Broke Records Again
La Velada del Año III, a creator-led boxing and entertainment event hosted by Ibai Llanos, established a new benchmark for live-streaming engagement in 2023.
- La Velada del Año III achieved a record-breaking 3,499,999 peak concurrent viewers, marking the highest viewership ever recorded for a single channel on Twitch.
- The event experienced significant growth, increasing its total viewership by 1.73x compared to the previous edition held in 2022.
- The event maintained an average minute audience (AMA) of 2.9 million viewers, complemented by a sold-out live attendance of 60,000 people at the Civitas Metropolitano stadium.
Plus: What's Grossing the Best in Steam's Summer Sale?
This analysis examines the performance of PC and console games during the 2023 Steam Summer Sale, focusing on how seasonal discounting affects global top-grossing charts.
- Major Steam sales disproportionately benefit established AAA titles and 'long-tail' evergreens that are rarely discounted, such as Elden Ring and Dark Souls III.
- Launching new titles during major Steam sale windows is strategically disadvantageous, as the competitive environment makes it difficult for new releases to gain traction.
- Despite the crowded sale environment in late June 2023, BattleBit Remastered and Dave the Diver successfully maintained high concurrent user counts.
Current Report No. 22/2023: Development and Publishing Agreement with Microsoft Corporation
PCF Group S.A., operating under the People Can Fly brand, has entered into a significant development and publishing agreement with Microsoft Corporation to produce a new AAA video game currently titled Project Maverick.
- People Can Fly (PCF Group S.A.) signed a development and publishing agreement with Microsoft Corporation on June 13, 2023, to produce a new AAA title codenamed Project Maverick.
- The project operates under a work-for-hire framework where Microsoft retains ownership of the intellectual property.
- Microsoft will provide a total production budget ranging from $30 million to $50 million to cover the full development cycle.
Diablo IV Ousts Just Chatting as #1 Category on Live Streaming
The launch of Diablo IV marked a significant milestone in live streaming, as the title successfully displaced the perennial leader, Just Chatting, as the most-watched category for six consecutive days.
- Diablo IV became the first game in 2023 to surpass the 'Just Chatting' category in weekly hours watched, maintaining the top spot on live streaming platforms for six consecutive days.
- Between June 2nd and June 7th, 2023, Diablo IV generated 67.2 million hours watched, significantly outperforming the 38.6 million hours generated by 'Just Chatting' during the same period.
- Diablo IV reached a peak viewership of 995,000 concurrent viewers on its early access launch day and maintained an average of 644,000 viewers throughout the tracked period.
Keynote: Understanding SKAN 4 0 & Its Implications Mark Menery, Verve Group.
SKAN 4.0 represents a significant evolution in Apple’s privacy-centric attribution framework for mobile app install campaigns.
- SKAN 4.0 replaces rigid privacy thresholds with a tiered 'crowd anonymity' system, allowing advertisers to receive varying levels of data granularity based on install and conversion volume.
- The framework extends LTV tracking capabilities by introducing three distinct postback windows that capture user activity from day zero through day 35.
- Advertisers can now utilize 'lock windows' to trigger postbacks earlier, enabling faster data retrieval for campaign optimization.
Top 10 Games by First Week Hours Watched: May 2022–2023
Live streaming performance for major video game releases between May 2022 and May 2023 demonstrates a clear dominance of established franchises.
- Overwatch 2 was the most-watched gaming debut in live streaming over the past year, reaching the #3 spot in its first week and attracting 249,000 unique streaming channels.
- Sequels dominate top-performing debuts, with sequel titles generating an average of 30 million more hours watched during their launch week compared to their prequels' performance the week prior.
- The Legend of Zelda: Tears of the Kingdom generated over 26.6 million hours watched in its first week, ranking as the 9th most-watched video game debut in live streaming history.
People Can Fly 2022 Financial Results
The 2022 financial results for PCF Group S.A. (People Can Fly) reflect a period of operational transition and strategic investment.
- People Can Fly is transitioning from a service-oriented development house to a self-publishing entity, evidenced by a rise in work-in-progress assets to 112.7 million PLN.
- Annual revenue declined to 171.5 million PLN in 2022 from 180.3 million PLN in 2021, primarily due to the conclusion of a development partnership with Take-Two Interactive Software.
- Net profit for 2022 was 22.0 million PLN, with EBITDA falling to 48.2 million PLN compared to 73.2 million PLN in the previous year.
Product Madness’ Piyush Mishra On Smart Approaches And Seismic Shifts In A Privacy-First Market
The mobile gaming industry is undergoing a fundamental transformation as privacy-centric regulations, most notably Apple’s deprecation of the Identifier for Advertisers, dismantle traditional user-level tracking and attribution models.
- The deprecation of Apple’s Identifier for Advertisers (IDFA) has rendered traditional user-level tracking obsolete, forcing a shift from data-obsessed optimization to a creative-first marketing strategy.
- Growth marketers must prioritize high-performing, contextually relevant assets and synchronized landing pages to maintain conversion rates in the absence of granular tracking data.
- Developers should pivot toward brand building to foster user trust and shorten conversion windows, reducing the reliance on precise tracking by cultivating a loyal, direct audience.
Plus: Who's Dominating Steam Debuts in May?
This analysis examines the performance of video game debuts on Steam and other major platforms during May 2023.
- The Outlast Trials led May 2023 Steam debuts with 500,000 units sold in its first week, while Starship Troopers: Extermination, Darkest Dungeon II, and Age of Wonders 4 each reached approximately 250,000 players.
- High-profile release The Lord of the Rings: Gollum failed to gain market traction, peaking at only 800 concurrent users due to poor critical reception.
- Highly engaging titles like Starship Troopers: Extermination can defy standard sales-to-review multipliers because players are more likely to evangelize surprising gameplay.
Wildfrost, Boundary Go Big in Their Launch Week
This analysis evaluates the commercial performance and market trends of video games during the mid-April 2023 period, focusing on Steam debuts, upcoming releases, and cross-platform console charts.
- Boundary achieved a strong Steam debut of 25,000 concurrent users (CCU), significantly bolstered by the Chinese market.
- Wartales reached 16,700 CCU during its 1.0 launch, while Wildfrost hit 5,800 CCU and is projected to sell over 100,000 units in its first week despite mixed reviews.
- Minecraft Legends leads upcoming Steam releases with over 13,700 followers, outpacing Survival: Fountain of Youth and Coffee Talk Episode 2.
Pitching to Game Publishers: Lessons From an In-progress Deal
This analysis examines the strategic process of pitching a video game sequel to publishers and investors, using the development of Gremlins, Inc. 2 by studio Charlie Oscar as a primary case study.
- Modern publishers prioritize audience alignment over product quality, specifically evaluating how a game's geographic and demographic reach complements their existing portfolio.
- Pitching established intellectual property requires data-heavy presentations that leverage existing player statistics to mitigate perceived investment risk.
- Securing equity investment for a studio stake is currently easier than obtaining traditional publishing deals due to public companies' desire for immediate growth through ownership.
Understanding SKAN 4.0 & Its Implications - David Philippson, Co-founder & CEO, Dataseat.
The primary objective of this analysis is to demystify Apple’s SKAdNetwork (SKAN) 4.0, an attribution framework designed for the iOS ecosystem.
- Apple is phasing out probabilistic attribution and fingerprinting, necessitating a shift toward internal mastery of SKAN 4.0 rather than reliance on third-party mobile measurement partners.
- SKAN 4.0 expands data collection by introducing three distinct postback windows covering Day 0–2, Day 3–7, and Day 8–35.
- To combat data loss from privacy thresholds, SKAN 4.0 implements a hierarchical 'coarse-grained' conversion value system categorized as low, medium, or high.