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Fortnite Earns $100 Million in Its First 90 Days on Mobile
Fortnite achieved a significant financial milestone by generating $100 million in worldwide player spending on Apple’s mobile platform within its first 90 days of availability.
- Fortnite generated $100 million in worldwide player spending on Apple's mobile platform within its first 90 days following its March 15, 2018, launch.
- Despite an initial invite-only launch period, Fortnite reached the $100 million milestone significantly faster than competitors like Knives Out (173 days) and Honor of Kings (179 days).
- Fortnite's mobile revenue outperformed Knives Out by 335% and earned more than three times the revenue of Honor of Kings during their respective first 90 days on iOS.
Fortnite Made Five Times PUBG Mobile's First Week Revenue on iOS
This analysis compares the initial monetization performance of the mobile versions of two prominent battle royale titles, Fortnite and PUBG Mobile, during their respective launch windows on iOS.
- In its first week of monetization on iOS, Fortnite generated $3.7 million in revenue, which is five times the $700,000 earned by PUBG Mobile during its own first week of in-app purchases.
- PUBG Mobile achieved a significantly larger reach prior to monetization, accumulating 22 million iOS downloads compared to Fortnite's 3.7 million during their respective initial seven-day launch windows.
- Fortnite’s revenue advantage is attributed to its cross-platform progression, which allows mobile purchases to carry over to PC and console versions.
3 Top Features to Implement in Your Next Live Event
Live events serve as a critical strategy for mobile game developers to maintain user engagement and combat player churn in a saturated market.
- Live events are a critical tool for player retention in free-to-play mobile games, providing a necessary break from routine gameplay loops to prevent user churn.
- Exclusive event rewards, such as limited-time items, characters, or buildings, incentivize player participation and drive increased spending beyond normal levels.
- Introducing live event-specific versions of existing characters is a highly effective engagement strategy, particularly for games based on strong IPs like Marvel, Dragonball Z, or Pokémon.
How Brawl Stars Compares to Past Supercell Soft Launches: By One Very Important Metric
This analysis evaluates the early performance of Supercell’s mobile title, Brawl Stars, during its initial soft launch period in Canada.
- During its first 20 days of soft launch in Canada, Brawl Stars generated an average of US$1.68 in gross revenue per download on iOS.
- The revenue-per-download performance of Brawl Stars is comparable to the US$1.95 achieved by Clash Royale during its own 20-day soft launch period.
- Brawl Stars significantly outperformed Supercell's previously canceled titles, Spooky Pop and Smash Land, which both generated less than US$0.20 per download in their first 20 days.
Estimating Install Uplift from Featuring and Chart Placement
Mobile app developers often rely on historical data to forecast install uplift from platform featuring and chart placement during launch planning.
- Estimating install uplift from featuring or chart placement based on historical data is unreliable because app launches are subject to uncontrollable exogenous factors like seasonality and competitive launch windows.
- App store ranking inflation creates a disconnect where the number of installs required to reach a top chart position is rising, while the actual install volume generated by that visibility is likely declining.
- Featuring and chart placements function as untargeted ad impressions, meaning their conversion efficacy is highly dependent on the specific appeal of the app rather than the placement itself.
India Festive Report: 2025
The Indian festive season has transitioned into a multi-phase growth cycle, characterized by sustained user activity that begins during Navratri and extends well beyond the Diwali peak.
- Fraud rates spiked significantly post-Diwali, with Food & Drink apps on iOS reaching 60% fraud, while Entertainment fraud on Android surged 74% and bot-based activity in Gaming rose 163%.
- Android remarketing spend increased significantly post-Diwali to sustain momentum, rising 40% in Travel, 26% in Shopping, and 14% in Food & Drink.
- Gaming experienced the strongest post-Diwali growth with a 29% increase in non-organic installs, followed by Food & Drink at 16%, Travel at 5%, and Finance at 4%.
External Payments in Japan: The Fine Print Behind Apple and Google’s Compliance
The regulatory landscape in Japan regarding mobile app payments has forced Apple and Google to permit external payment options, yet both platforms have implemented highly restrictive frameworks that maintain their economic leverage.
- Japan’s regulatory compliance for Apple and Google does not grant developers economic independence, as both platforms maintain mandatory commission structures, reporting requirements, and strict operational oversight.
- Apple mandates a side-by-side presentation in Japan, requiring developers to display Apple In-App Purchase (IAP) with equal prominence to any alternative payment option on all merchandising screens.
- Transactions made via external links in Japan are still subject to Apple’s commissions if they occur within seven days of a link tap, and subscription renewals remain commissionable regardless of the payment method.
Statistics
The page presents a series of mobile-gaming performance snapshots, each focused on a single title and dated July 8 2026.
- Honor of Kings maintains its position as the highest-grossing mobile game of all time as of July 8, 2026.
- State of Survival demonstrates long-term market viability with a seven-year growth trajectory spanning from 2019 to 2026.
- Gardenscapes represents a mature mobile title with performance data tracking back to its 2016 launch.
Deadlines for Awards etc.: Hamburg
Gamecity Hamburg serves as a central hub for the local games industry, providing essential resources, funding opportunities, and professional development programs.
- Gamecity Hamburg acts as a central hub for local developers by aggregating deadlines for industry awards, grants, and networking events to maintain regional competitiveness.
- The platform tracks major international accolades including the Red Dot Design Award, the animago AWARD, and the German Design Award to increase the visibility of local talent.
- The Games Lift incubator provides emerging teams with financial backing, mentorship, and structured workshop programs to support project scaling.
At the Milestone Pitch: Games Lift Incubator 2020
The Games Lift Incubator 2020, an initiative by Gamecity Hamburg, reached its midpoint in October 2020, marked by a milestone pitch session where five participating indie development teams presented their progress to industry mentors and an awarding committee.
- The Games Lift Incubator 2020, managed by Gamecity Hamburg, is supporting five indie studios—Curvature Games, Project Crumbling, OneManOnMars, Ninja Brigade, and Alchymia—through a structured mentorship program.
- The program focuses on bridging the gap between creative concept and market viability by providing specialized coaching in PR, investor readiness, and business development.
- Mentorship is provided by industry experts from organizations including Niantic, Raw Fury, and KING Art, covering areas such as crowdfunding, visual consistency, and project management.
Games Lift 2025: The New Five Teams
The Games Lift Incubator, an initiative by Gamecity Hamburg, has selected five new teams for its 2025 cohort.
- Gamecity Hamburg’s Games Lift Incubator has selected five teams for its 2025 cohort, providing each with 15,000 euros in funding and one year of professional mentoring.
- The 2025 application cycle saw 43 submissions, more than doubling the volume of interest compared to previous years.
- The program begins on September 8, 2025, and includes access to a network of over 30 international industry experts and support for international market exposure.