Voodoo
Documents about Voodoo
Hypercasual Games - A Complete Ad Strategy Analysis
The hypercasual gaming sector relies heavily on aggressive user acquisition and ad-based monetization to maintain visibility and achieve top-chart rankings.
- Hypercasual publishers must adopt a data-centric methodology, utilizing insights from over 5 million analyzed creatives to minimize trial-and-error in user acquisition.
- Top-tier publishers like Voodoo, Say Games, and Good Job maintain market dominance through rigorous A/B testing and competitive intelligence to optimize ad distribution.
- While video ads remain the primary format, playable ads are increasingly essential for driving conversions and differentiating titles in a crowded market.
Top Games by Downloads and Revenue: January 2020
This analysis provides a performance overview of the global mobile gaming market for January 2020, utilizing data from AppMagic to identify leaders in both download volume and revenue generation across the iOS and Google Play platforms.
- The Chinese launch of AFK Arena drove its monthly revenue to approximately $70 million, moving it into the top three highest-earning games on iOS and the top four across all platforms.
- Johnny Trigger, published by SayGames, was the most downloaded mobile game globally in January 2020 with 36 million installs.
- Lineage 2M remained the top-grossing game on Google Play in January, generating $45 million in South Korea despite a slight revenue decline.
Top Hyper-Casual Games Worldwide: November 2019
The mobile gaming industry experienced significant activity in the hyper-casual segment during November 2019, as evidenced by global download rankings.
- SayGames' 'Sand Balls' was the most downloaded hyper-casual game globally in November 2019, reaching approximately 36 million installs.
- India was the primary market for the top two hyper-casual titles, accounting for 40% of 'Sand Balls' downloads and 20% of 'Fun Race 3D' downloads.
- Good Job Games' 'Fun Race 3D' secured the second position worldwide with over 19 million installs during the month.
Top Hyper-Casual Games Worldwide: August 2019
This analysis identifies the leading hyper-casual mobile games by global download volume for August 2019.
- Fun Race 3D by Good Job Games was the most downloaded hyper-casual game globally in August 2019, reaching approximately 43 million installs.
- Aquapark.io by Voodoo secured the second position with nearly 26.4 million worldwide downloads during the same period.
- The top five most installed hyper-casual games for August 2019 were completed by Jelly Shift (Say Games), Traffic Run! (Geisha Tokyo), and Run Race 3D (Good Job Games).
Top Hyper-Casual Games Worldwide: July 2019
This analysis identifies the leading hyper-casual mobile games by global download volume for July 2019.
- Fun Race 3D by Good Job Games was the most downloaded hyper-casual game worldwide in July 2019, reaching approximately 55 million installs.
- Aquapark.io by Voodoo secured the second position with over 43 million global downloads during the same period.
- India and Brazil were the primary markets for Fun Race 3D, accounting for 13% and 9% of its total downloads, respectively.
Top Mobile App Publishers Worldwide for Q2 2019 by Downloads
This analysis identifies the leading mobile app publishers worldwide based on download volume during the second quarter of 2019.
- Facebook remained the top global mobile publisher in Q2 2019 with over 700 million first-time downloads, despite an 8.9% quarter-over-quarter decline in install volume.
- Google secured the second position globally with approximately 563 million installs, while also leading as the most downloaded publisher on the Apple App Store with over 180 million installs.
- Facebook dominated the Google Play Store in Q2 2019, generating 602 million installs, followed by Google, Good Job Games, Voodoo, and Outfit7 Limited.
Top Mobile Games Worldwide for Q2 2019 by Downloads
The mobile gaming landscape in the second quarter of 2019 was characterized by significant volatility, driven primarily by the rapid rise of hyper-casual titles.
- Stack Ball by Azur Interactive was the most downloaded mobile game worldwide in Q2 2019, reaching approximately 101 million first-time installs.
- Hyper-casual games dominated the market, with 12 new titles entering the top 20 rankings during the quarter.
- Run Race 3D by Good Job Games secured the second-highest global download spot with nearly 96 million installs.
Building a Team Culture and Values | Sophie Vo Game Lead Voodoo
Establishing a robust team culture in the fast-paced mobile game industry requires moving beyond implicit assumptions to create explicit, living operational frameworks.
- Establish a team 'DNA' by documenting explicit operational frameworks to replace implicit assumptions, which provides the structure necessary for team autonomy and reduces process-related inefficiency.
- Balance creative innovation with disciplined delivery by integrating quantitative market data with qualitative user insights, ensuring metrics inform rather than stifle the development process.
- Replace formal, infrequent reviews with a culture of accountable ideation that utilizes rapid, low-fidelity prototyping and rigorous peer-to-peer feedback.
Top Gaming Publishers for May 2019 by Downloads
The analysis of mobile gaming performance for May 2019 identifies the leading publishers by global download volume across the iOS and Android platforms.
- Voodoo was the top global gaming publisher by downloads in May 2019, generating 66,077,087 total downloads across iOS and Android.
- Gametion Technologies Pvt Ltd achieved significant success with the game Ludo King, which recorded over 15 million downloads in May 2019, with more than 90% of that volume originating from India.
- SayGames and Playgendary maintained strong market positions, ranking as the 2nd and 4th largest publishers on Android and 4th and 8th on iOS, respectively.
Hyper-casual math
The hyper-casual mobile gaming sector has evolved into a high-volume, data-driven industry that functions similarly to the pop music business.
- Hyper-casual profitability relies on a strict mathematical threshold where user acquisition costs must remain lower than the lifetime value generated by rewarded video ads.
- The industry operates on a volume-first strategy, where publishers like Voodoo crowdsource hundreds of prototypes to rapidly identify and scale titles with mass-market appeal.
- Between 2014 and 2019, the sector transitioned from a market of accidental viral hits to a sophisticated, publisher-led ecosystem driven by data and aggressive marketing.
The Future of Hyper-casual Games | GameJam CEO Christian Calderon
The hyper-casual gaming market has evolved from a niche category into a dominant force in mobile entertainment, characterized by high-frequency ad monetization and rapid development cycles.
- The hyper-casual sector reached a major milestone in 2018, when its titles accounted for 15 of the top 20 most downloaded games globally.
- The industry has shifted from intuition-based design to a data-driven model, where market leaders like Voodoo, Ketchapp, and Lion Studios prioritize retention analysis and lifetime value optimization.
- Macroeconomic trends show that advertising revenue has surpassed traditional in-app purchases, enabling developers to achieve payback windows as short as a few days or weeks.
Top New Mobile Games Worldwide in 2018 by Downloads
This analysis identifies the most successful mobile game launches of 2018 based on global download volume.
- Helix Jump, published by Voodoo, was the most downloaded new mobile game of 2018 with over 300 million worldwide installs.
- The top five most downloaded new mobile games of 2018 were Helix Jump, PUBG Mobile, Rise Up, Love Balls, and Happy Glass.
- Voodoo dominated the top 20 rankings with five titles, including Helix Jump, Hole.io, Paper.io 2, Color Road, and Fire Balls 3D.