Top New Mobile Games Worldwide in 2018 by Downloads

This analysis identifies the most successful mobile game launches of 2018 based on global download volume. The primary objective is to highlight the titles that achieved the highest market penetration during their debut year, providing a snapshot of consumer trends and publisher performance within the mobile gaming sector.

The data reveals that Helix Jump, published by Voodoo, secured the top position with over 300 million unique installs. Other notable performers included PUBG Mobile, which claimed the second spot overall and led the battle royale category, followed by Rise Up, Love Balls, and Happy Glass. The findings underscore the dominance of specific publishers, most notably Voodoo, which placed five titles within the top 20 rankings, including Hole.io, Paper.io 2, Color Road, and Fire Balls 3D. Additionally, the report highlights the significant impact of the battle royale genre, with PUBG Mobile and Fortnite emerging as leading titles on the Apple App Store.

The scope of this analysis covers worldwide mobile game downloads across the Apple App Store and Google Play from January 1, 2018, to December 31, 2018. The methodology relies on proprietary Store Intelligence platform estimates, which track unique installs while excluding pre-installed applications and third-party Android marketplaces. By focusing on aggregate installs across all versions of a specific title, the data provides a comprehensive view of the most impactful new entries in the global mobile gaming market during the 2018 calendar year.