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Plus: The Rise of the Mobile/PC Simu-launch?

This analysis examines the emerging trend of simultaneous multi-platform launches for free-to-play (F2P) titles and provides a comprehensive performance review of the PC and console gaming markets for mid-October 2022.

  • Asian-published free-to-play titles are increasingly utilizing simultaneous mobile and PC 'day and date' launches to maximize reach, despite frequent negative feedback from core PC audiences regarding monetization and technical requirements.
  • The Korean ARPG Undecember reached a peak of 45,000 concurrent users on Steam and entered the top ten global grossing charts, even while maintaining a 'Mostly Negative' user review score.
  • Torchlight Infinite demonstrated the effectiveness of hybrid distribution by securing 17,000 concurrent users on Steam alongside hundreds of thousands of downloads on the Google Play Store.
GameDiscoverCoOct 2022
Cover of Rise of The Mega-Investors: Tencent & Savvy Gaming Group - The Metacast by Naavik
75 min
Naavik75 min

Rise of The Mega-Investors: Tencent & Savvy Gaming Group - The Metacast by Naavik

The global gaming industry is currently undergoing a period of intense consolidation and strategic realignment, driven by the emergence of mega-investors such as Saudi Arabia’s Savvy Gaming Group and the international expansion efforts of Tencent.

  • The gaming industry is shifting toward a centralized model driven by mega-investors like Tencent and Saudi Arabia’s Savvy Gaming Group, which prioritize large-scale asset accumulation over traditional competitive dynamics.
  • The failure of Google Stadia demonstrates that massive financial backing cannot overcome a fundamental lack of alignment with gaming-specific consumer behaviors and technical ecosystem requirements.
  • Supercell maintains a high-threshold development culture that prioritizes multi-billion dollar hit potential, strictly abandoning projects that fail to meet extreme user retention standards.
NaavikOct 2022
Cover of Genshin Impact Remains 3rd Highest-Grossing Mobile Game Globally
Article

Genshin Impact Remains 3rd Highest-Grossing Mobile Game Globally

Two years following its global launch, the mobile title Genshin Impact has solidified its position as a top-tier financial performer in the gaming industry.

  • Since its September 2020 launch, Genshin Impact has generated $3.7 billion in global player spending, ranking as the third highest-grossing mobile game behind Honor of Kings and PUBG Mobile.
  • The game leads the gacha-monetization category, significantly outperforming competitors like Rise of Kingdoms and Three Kingdoms Strategic, which have each generated $1.7 billion.
  • Revenue is geographically distributed with China accounting for 33% ($1.2 billion), Japan for 24%, and the United States for 17%.
Game World ObserverSep 2022
Article

Genshin Impact: $3.7 Billion Generated on Mobile in First Two Years

Genshin Impact has established itself as a dominant force in the mobile gaming sector, generating $3.7 billion in global player spending across the App Store and Google Play during its first two years of operation.

  • Genshin Impact generated $3.7 billion in mobile player spending globally across the App Store and Google Play during its first two years following its September 28, 2020, launch.
  • The title ranks as the No. 3 highest-grossing mobile game worldwide since its release, trailing only Tencent’s Honor of Kings ($5.5 billion) and PUBG Mobile ($4.9 billion).
  • Genshin Impact is the top-earning mobile game utilizing gacha monetization, significantly outperforming competitors like Rise of Kingdoms and Three Kingdoms Strategic, which each generated $1.7 billion in the same period.
Sensor TowerSep 2022
Cover of How to Build Your Next IAP Offer: Part 2
Article

How to Build Your Next IAP Offer: Part 2

In-app purchase (IAP) offers serve as a foundational monetization strategy for free-to-play mobile games, requiring constant innovation to maintain player engagement and revenue growth.

  • Garena Free Fire increases bundle engagement by allowing players to control item pools and discount percentages through 'Change Your Fate' shuffle and refresh mechanics.
  • Royal Match utilizes a 'progressive' IAP ladder where players receive free rewards but must make a purchase to unlock deeper tiers, leveraging the psychological desire to complete visible reward sequences.
  • Merge Fables drives immediate conversions by presenting players with a choice between earning event rewards through gameplay or paying for an instant, boosted reward bundle.
GameRefinerySep 2022
Cover of VIP Subscriptions & The Recurring Revenue Revolution
Article

VIP Subscriptions & The Recurring Revenue Revolution

VIP subscriptions represent a critical, often overlooked component of modern free-to-play (F2P) mobile game monetization.

  • VIP subscriptions increase player lifetime value (LTV) and average revenue per user (ARPU) by securing recurring income, which is more stable than relying solely on individual in-app purchases.
  • Once a player makes an initial purchase, they have a 60-70% probability of becoming a repeat customer, making the conversion to a subscription model a highly effective strategy for long-term revenue growth.
  • Subscriptions can be designed to enhance other revenue streams, such as offering store discounts to boost in-app purchase (IAP) volume or removing ads to capture the maximum potential ad revenue per user.
NaavikAug 2022
Cover of Global Mobile Apps in June 2022: Pan Entertainment Apps' Revenue Is Back on Rise
Article

Global Mobile Apps in June 2022: Pan Entertainment Apps' Revenue Is Back on Rise

The June 2022 analysis of non-game mobile applications reveals a continued dominance of entertainment and social platforms in revenue generation, with notable shifts in download patterns and advertising spend.

  • HBO Max revenue on iOS grew 16.6% month-over-month in June 2022, driven by the launch of Westworld Season 4.
  • Social app Bigo Live experienced significant revenue volatility, declining 6.8% on iOS and over 25% on Google Play.
  • BeReal emerged as a leading U.S. social app, achieving a 40% month-over-month increase to reach 11.6 million monthly active users.
SocialPetaJul 2022
Cover of Capcom 1st Quarter Report: Fiscal Year Ending March 31, 2023
Financial report15 pages

Capcom 1st Quarter Report: Fiscal Year Ending March 31, 2023

Capcom’s first-quarter report for the fiscal year ending March 31, 2023, outlines the company’s financial performance and strategic outlook.

  • Capcom reported Q1 net sales of 25,232 million yen and an operating income of 12,061 million yen, maintaining its full-year forecast despite a year-over-year decline caused by the absence of major new title releases.
  • The 'Monster Hunter Rise: Sunbreak' expansion served as the primary performance driver, surpassing 2.5 million units sold during the quarter.
  • Catalog game sales showed resilience, increasing to 9 million units compared to 8.8 million units in the same period of the previous year.
CapcomJul 2022
Cover of Capcom Consolidated Financial Results: Q1 Fiscal Year Ending March 31, 2023
Financial report13 pages

Capcom Consolidated Financial Results: Q1 Fiscal Year Ending March 31, 2023

Capcom’s financial results for the first quarter of the fiscal year ending March 31, 2023, reflect a period of strategic investment and year-over-year contraction following a high-performance baseline in the previous year.

  • Capcom reported a significant year-over-year contraction for Q1 FY2023, with net sales falling 47.9% to 25,232 million yen and operating income dropping 48.9% to 12,061 million yen.
  • The decline in quarterly performance was primarily driven by the absence of major title releases compared to the prior-year period, despite the Monster Hunter Rise: Sunbreak expansion selling 2 million units.
  • The Digital Contents segment, Capcom's primary revenue driver, experienced a 54.8% year-over-year sales decline to 19,860 million yen, though catalog titles and digital events helped sustain momentum.
CapcomJul 2022
Cover of Open Economies, Social Connectivity & Play - The Metacast by Naavik
55 min
Naavik55 min

Open Economies, Social Connectivity & Play - The Metacast by Naavik

Pocket Worlds is actively reshaping the landscape of mobile-first social metaverses by transitioning its flagship platforms, Highrise and Everskies, into a decentralized, community-driven ecosystem.

  • Pocket Worlds is decentralizing its flagship platforms, Highrise and Everskies, which currently serve over 24 million users.
  • Highrise generates $30 million in annual revenue and supports $100 million in secondary market volume for virtual goods.
  • The new Highrise World framework allows third-party brands and communities to build their own branded social spaces, shifting the platform toward a decentralized, Discord-like ecosystem.
NaavikJul 2022
Cover of Will Dislyte Become Lilith’s Third Billion Dollar Hit?
Article

Will Dislyte Become Lilith’s Third Billion Dollar Hit?

The analysis evaluates whether Lilith’s title, Dislyte, possesses the long-term potential to become the publisher’s third billion-dollar hit following the success of Rise of Kingdoms and AFK Arena.

  • Dislyte is unlikely to reach billion-dollar status, as its initial success was driven by aggressive user acquisition rather than long-term player retention.
  • The game generated $25 million in net revenue and 6 million downloads within its first two weeks following its mid-2022 launch.
  • Revenue experienced a significant decline approximately ten days post-launch, indicating a failure to sustain the initial player base.
Deconstructor of FunJul 2022
Article

Plus: Klonoa & Gwent Top a Slow-ish New Steam Week

This analysis examines global video game market performance and upcoming release trends for the week of July 4, 2022.

  • Subscription services significantly impacted console charts, with Arcadegeddon leading PlayStation downloads via PlayStation Plus and WIN Reality topping the Meta Quest store.
  • New Steam releases saw modest engagement post-Summer Sale, led by Sword and Fairy Inn 2 with 7,000 concurrent users, while Klonoa Phantasy Reverie Series and Gwent: Rogue Mage reached 750 and 1,200 concurrent users respectively.
  • DLC content proved to be a strong revenue driver, as Cuphead: The Delicious Last Course performed well on both Xbox and Nintendo Switch, while Monster Hunter Rise: Sunbreak also dominated Switch third-party downloads.
GameDiscoverCoJul 2022