Global Mobile Apps in June 2022: Pan Entertainment Apps' Revenue Is Back on Rise

The June 2022 analysis of non‑game mobile applications reveals a continued dominance of entertainment and social platforms in revenue generation, with notable shifts in download patterns and advertising spend. HBO Max led the revenue chart on iOS, recording a 16.6 % month‑over‑month increase after launching “Westworld Season 4,” while the Japanese comic app LINEマンガ entered Google Play’s top‑20 revenue list, and ピッコマ secured a Top 5 position. In contrast, social apps such as Bigo Live experienced significant revenue declines of 6.8 % on iOS and over 25 % on Google Play, underscoring volatility in the social segment.

Download activity highlighted BeReal as the leading U.S. social app, achieving a 40 % month‑over‑month rise to 11.6 million MAU, and the network optimization tool Keynote surged by 141 % in downloads after a strategic advertising push that increased deduplicated creatives on Android by 90 %. Shopping apps displayed divergent trends: SHEIN saw a 6.7 % decline on iOS, whereas Amazon India posted a 55 % jump on Google Play, driven by the upcoming Prime Day event.

Advertising spend was concentrated among non‑game categories, with APPS INNOVA and KeepClean leading the charge. Shopping festivals spurred increased ad activity from Flamingo Shop, Falabella, and Lazada, the latter reporting an 82.9 % rise in Android creatives. Travel and food‑service apps benefited from pandemic normalization policies, with Pizza Fan Greece and SWOODOO expanding their creative inventories by 82.8 % and 83 % respectively.

Overall, the report covers global mobile markets across iOS and Android for June 2022, drawing on revenue, download, and advertising metrics to illustrate shifting consumer priorities toward high‑quality entertainment content and strategic ad deployment in emerging app categories.