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Fashion & Beauty Trends: How Gen Z Express Themselves in Immersive Spaces 2023

The 2023 analysis of digital expression among Generation Z demonstrates that immersive platforms have become the primary arena for personal style and identity formation. Across the year, more than half of Gen Z respondents now prioritize styling their avatars over physical clothing, and a substantial majority regard digital fashion as at least somewhat important, with over half noting a marked increase in relevance since the previous year. This shift is reflected in a 38 percent rise in avatar updates, reaching 165 billion actions, and a 15 percent growth in the purchase of virtual fashion items, totaling 1.6 billion transactions. Monthly spending on digital looks clusters between ten and one hundred dollars, driven especially by limited‑edition pieces that command significant resale premiums. Customization behavior reveals a strong focus on clothing and hair, each selected by roughly half of users, while a sizable portion aligns skin tone and body type with their real‑world appearance. Daily or weekly avatar adjustments are reported by 70 percent of participants, with female‑identifying and non‑binary players leading the trend. Hairstyle purchases alone surged 20 percent to exceed 139 million items, underscoring the depth of aesthetic investment. Beyond consumption, Gen Z leverages these spaces for co‑creation and personal development. Collaborative projects such as a Fenty Beauty product that amassed over one million community votes and student‑driven translations of digital runway concepts into physical garments illustrate the platform’s role as an incubator for fashion innovation. Moreover, 88 percent of respondents claim virtual self‑expression enhances their offline identity, while notable percentages report improved social connections, mood, and confidence, suggesting tangible mental‑health benefits. Industry forecasts anticipate that leading fashion talent will increasingly emerge from these immersive environments, positioning digital platforms as pivotal to the future of fashion and beauty.

market-analysis global roblox+2

RobloxJan 2023

Financial

Summary of Main Supplementary Explanations: FY2021 Fourth Quarter Results Briefing

GREE’s strategic focus for the 2022 fiscal year centers on the aggressive expansion of the Metaverse through its REALITY platform and the stabilization of its investment and incubation business. The Metaverse is defined as a next-generation internet space where avatars facilitate social interaction, work, and play, bridging the gap between physical and virtual realities. This sector has seen accelerated growth due to technological shifts and increased demand for digital communication during the COVID-19 pandemic. To capitalize on this momentum, the company plans to invest approximately ¥10 billion over the next two to three years, specifically targeting advertising, labor, and outsourcing to scale the platform globally. The REALITY platform has already established a presence in 63 countries and territories, showing significant traction in North America, Southeast Asia, Central and South America, and Russia. Management attributes this success to a lack of direct global competitors offering similar avatar-based livestreaming services. Future growth strategies involve leveraging existing expertise in communication and gaming while implementing localized events and expanded language support. Despite this long-term optimism, the heavy upfront investment in the Metaverse and development costs for new mobile titles are expected to result in an operating loss of several hundred million yen for the first quarter of fiscal year 2022. Beyond the Metaverse, the investment and incubation segment is positioned as a consistent contributor to medium-to-long-term income. While short-term returns may fluctuate due to the nature of venture capital, the company targets a consistent return of over 10%. This dual approach seeks to balance the high-growth potential of emerging virtual spaces with the steady financial contributions of a diversified investment portfolio, ensuring the company remains competitive as digital social interactions continue to evolve.

market-analysis metaverse social-metaverse+2

GREEAug 2021

Report

Summary of main supplementary explanations questions and answers at the FY2022 First Quarter GREE results briefing held on November 5, 2021 PDF

The briefing clarified GREE’s strategic priorities for FY2022, focusing on the Reality metaverse platform and its associated investment plans. GREE intends to sustain its advertising spend at the level of Q1, while allocating additional capital toward app development, specifically labor and outsourcing costs to enhance functionality. The company positions Reality as a distinct metaverse by leveraging Japanese anime aesthetics, citing growing global interest in anime‑styled content and the platform’s dual social networking and gaming capabilities as key differentiators. In terms of financial outlook, GREE acknowledges volatility in its Investment and Incubation Business due to the unpredictable nature of venture‑capital returns, which are largely driven by dividend distributions. Despite this uncertainty, the company expects a measurable income contribution from these investments. For the Internet and Entertainment Business in Q2 FY2022, GREE projects operating income in the several‑hundred‑million‑yen range. This forecast is supported by anticipated revenue from new game applications, increased development expenditures—including outsourcing—and heightened advertising investment aimed at accelerating Reality’s growth. The briefing covers the Japanese market with a global reach for anime‑centric audiences, spans the first quarter of FY2022 through Q2 projections, and addresses both platform development and financial performance. Methodological details are limited to internal budgeting assumptions rather than external data sources, reflecting an internally driven strategic assessment.

market-analysis investment marketing+4

GREE