Sweden reports and market data
Documents
Word-of-mouth virality drives 57% of discovery, says Everyplay's Laakkonen
Word-of-mouth communication serves as the primary driver for mobile game discovery, accounting for 57% of new user acquisition.
- Word-of-mouth communication is the primary driver of mobile game discovery, accounting for 57% of new user acquisition.
- Peer-to-peer validation is critical to app store performance, with nearly 50% of store-based discovery effectiveness attributed to user reviews.
- Gameplay video is the most effective medium for driving viral growth because it captures the dynamic nature of interactive experiences better than static text or images.
MTG Corporate Responsibility Report 2013
In 2013 the media group embedded sustainability within its core strategy, aligning business growth with responsible practices and earning inclusion in the Dow Jones Sustainability Europe Index and FTSE 4Good.
- MTG achieved €14.1 billion in net sales and €1.9 billion in operating profit in 2013, supported by a workforce of 3,361 employees and the launch of the digital platform MTGx.
- The company earned inclusion in the Dow Jones Sustainability Europe Index and FTSE4Good by integrating sustainability into its core business strategy.
- MTG utilized its media assets to provide over €4.3 million in value for Typhoon Haiyan relief, alongside significant charitable contributions for various health, education, and community initiatives.
Game Developer Index: Sweden 2012
The Swedish video game industry underwent a period of unprecedented expansion in 2012, characterized by a 60 percent increase in total turnover to 414 million euros and a 163 percent surge in profits to 38 million euros.
- In 2012, the Swedish video game industry experienced rapid growth, with total turnover rising 60% to 414 million euros and profits surging 163% to 38 million euros.
- The industry workforce expanded by 30% to 1,967 full-time professionals, supported by the launch of 37 new companies.
- Market success was driven by global hits like Minecraft and Candy Crush Saga, alongside established AAA output from studios such as DICE and Starbreeze.
Nordic Game Sales 2012
The Nordic video game market experienced a notable contraction in 2012, with retail sales declining by 13.5 percent.
- Nordic retail video game sales contracted by 13.5 percent in 2012, primarily due to a structural shift toward digital distribution channels not captured in traditional tracking.
- The market was dominated by three core genres: action titles (16.15 percent), sports games (13.63 percent), and shooters (10.40 percent).
- Major franchises like FIFA 13 and Call of Duty: Black Ops II maintained robust commercial performance despite the overall retail downturn.
Corporate Responsibility Report 2012
The 2012 Modern Responsibility report positions sustainability as a central driver of long-term growth for MTG, outlining a strategic agenda that integrates environmental, social and governance objectives across its broadcast, radio and digital operations.
- MTG maintained net sales of approximately SEK 13 billion in 2012, though operating income declined to SEK 2.1 billion.
- Environmental initiatives exceeded targets as CO₂ emissions per employee fell by 6%, surpassing the 5% reduction goal.
- The company improved its Carbon Disclosure Project score from a D-grade to a B-grade through power-down measures and staff training.
Game Developer Index: Sweden 2011
The Swedish game industry reached a pivotal milestone in 2011, characterized by record-breaking financial performance and a fundamental transition in business models.
- The Swedish game industry reached a turnover of 257 million EUR in 2011, reflecting a nearly 30 percent compound annual growth rate over the previous five years.
- The workforce grew by 26 percent to 1,512 employees across 257 active companies, anchored by major players like DICE and Mojang.
- Market concentration remains high, with the five largest firms generating 60 percent of the industry's total turnover.
Högskolepoäng som XP: Synlig och osynlig kunskap inom spelutveckling hos akademi och industri
The Swedish game industry faces a persistent misalignment between academic curricula and the rapidly evolving technical and creative requirements of professional game development.
- The Swedish game industry suffers from a persistent misalignment between formal academic curricula and the practical, project-based skill sets required by professional studios.
- Industry stakeholders prioritize portfolio quality and the proven ability to ship products over formal degree structures, leading to the perception that academic training is secondary to workplace experience.
- A proposed solution involves conceptualizing academic credits as 'XP' to validate both formal education and informal, on-the-job knowledge through gamified, flexible assessment platforms.
Nordic Game Sales: 2011
The Nordic gaming market in 2011 experienced a notable transition as physical sales volume and value declined in favor of an expanding digital distribution sector.
- The 2011 Nordic gaming market underwent a structural shift as physical retail sales declined in favor of an expanding digital distribution sector.
- High-definition consoles, specifically the PlayStation 3 and Xbox 360, remained the primary drivers of consumer engagement and physical media sales.
- Market demand was heavily concentrated on major blockbuster franchises, with Battlefield 3, Call of Duty: Modern Warfare 3, and The Elder Scrolls V: Skyrim emerging as the top-performing titles.
MTG Corporate Responsibility Report 2011
The 2011 Modern Responsibility Report demonstrates how Modern Times Group (MTG) has integrated a comprehensive sustainability framework across its operations in 39 countries, targeting employee welfare, anti-corruption, climate action and community engagement.
- MTG achieved a 16% total reduction in carbon emissions and office energy use by the end of 2011, resulting in a 6% decline in CO2 per employee compared to the 2009 baseline.
- The company expanded its geographic footprint in 2011 by entering four African nations—Ghana, Uganda, Tanzania, and Kenya—and acquiring stakes in TV Prima, Darial TV, and Balkan Media Group.
- MTG maintained a strong safety record with zero work-related accidents and an absenteeism rate of approximately 1% among its 3,031 employees.
Game Developer Index 2010: Sweden
The Swedish game industry entered a period of significant expansion in 2010, characterized by a record turnover of 1.181 billion SEK and a 9.2 percent increase in total employment.
- The Swedish game industry reached a record turnover of 1.181 billion SEK in 2010, supported by a 9.2 percent increase in total employment.
- Market concentration remains high, with the five largest companies accounting for 60 percent of the industry's total revenue.
- The sector is successfully pivoting toward digital distribution and mobile platforms, utilizing diverse monetization strategies like free-to-play, freemium, and ad-funded models.
Nordic Game Solutions Report: 2010
The 2010 Nordic gaming market underwent a pivotal structural transformation characterized by a 6.3 percent decline in traditional physical retail sales alongside a robust 158 percent surge in digital distribution, particularly within the PC sector.
- The Nordic gaming market saw a major structural shift in 2010, marked by a 6.3 percent decline in physical retail sales and a 158 percent surge in digital distribution.
- Activision Blizzard dominated the 2010 regional market, with Call of Duty: Black Ops as the top-selling title and World of Warcraft and Starcraft anchoring the PC sector.
- Consumer preferences shifted away from legacy hardware like the PlayStation 2 toward contemporary platforms including the PlayStation 3, Xbox 360, and Wii.
MTG Corporate Responsibility Report 2010
The 2010 Modern Responsibility report presents Modern Times Group’s first GRI-aligned disclosure, expanding the reporting perimeter to encompass all subsidiaries and leased assets that employ staff.
- MTG launched its first GRI-aligned corporate responsibility report in 2010, establishing a formal materiality analysis and crisis-support framework across all subsidiaries.
- Philanthropic efforts leveraged media assets to donate 111 million SEK in airtime and raise over €58 million for global health and disaster relief campaigns.
- Total greenhouse gas emissions rose 7% to 15,032 tonnes of CO2e in 2010, with business travel and facility energy as the primary drivers, leading to a new target of a 5% per-employee reduction by February 2012.