GEM, Game Empowernment Movement, started operations in southern Sweden in 2021 as a local initiative to support gender equality and inclusion culture in the games industry.
Source: Swedish Games Industry 2021By March 2022, it was reported that 450,000 copies had been sold and over USD 6 million had been raised.
Source: Game Developer Index 2023: Sweden32 years old is the average age of a female player
Source: Swedish Games Industry 2021The European standard for age labelling of video games, Pan European Game Information (PEGI), celebrated its 20th anniversary 2023.
Source: Game Developer Index 2023: SwedenThere was a global initiative where over 700 game developers joined forces and sold their games in a bundle on Itch.io that included over 1,000 games.
Source: Game Developer Index 2023: Sweden54% Play on console
Source: Swedish Games Industry 2021It is estimated that at least a third of the employees in the industry have moved to Sweden to work here, and in several of the larger companies it is up to half.
Source: Game Developer Index 2023: SwedenStockholm got its first game incubator in 2017, when Sting introduced Sting Game, which has three startups in its incubator program.
Source: Swedish Games Industry 2021
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Capital Markets Event 2025 showcases the Coffee Stain Group’s strategy of building a portfolio around small, autonomous teams that prioritize gameplay quality and community engagement. Ninety percent of net sales derive from a handful of flagship titles—most notably Goat Simulator, Deep Rock Galactic and Satisfactory—which consistently achieve high review scores (above 96 %) and generate lifetime sales up to SEK 2 bn. The company’s partnership model, publishing and investing in niche‑focused games, sustains long‑term value through continuous content updates and a symbiotic developer‑player relationship. The global gaming market is projected to grow at 3 % CAGR across all platforms, driven by rising consumer spend and the expansion of Steam, mobile, Game Pass and PlayStation Plus. Despite saturation and increased competition for player attention, Coffee Stain maintains a strong presence; its titles enjoy high review counts (over 500 k for Goat Simulator) and retain players through regular updates, platform expansions and community‑driven development. Innovation, creative gameplay and long‑term support are core to the firm’s approach. Strategic collaborations reinforce this model. The partnership with Tuxedo Labs leverages the proprietary Teardown physics engine, producing a highly engaged community (10 000+ mods, 20 major updates) and peak concurrent users of 60 k for Deep Rock Galactic seasons. The studio’s headcount grew from six to 47 FTEs over five years, illustrating the scalability of open development and a “make happy decisions” culture that drives both critical acclaim (e.g., 9.5/10 reviews) and commercial success. Coffee Stain’s Roblox title, Welcome to Bloxburg, exemplifies a successful free‑to‑play transition. With 791 k daily active users and SEK 1.35 bn in lifetime net sales, the monetization mix of currency purchases, optional unlocks and a premium subscription maintains a non‑pay‑to‑win stance while rebuilding player trust. The company’s lean cost base and strong cash generation are amplified by launch‑driven sales spikes from new content releases and strategic stakes such as its 30 % share in Iron Gate’s Valheim publishing. Financially, the group reports a net‑sales CAGR of 34 % to SEK 1.2 bn and a cash EBIT margin of 44 %. Cash reserves reach SEK 472 m in 2025, with no external debt, providing flexibility for capital allocation and potential M&A. The lean, autonomous team model underpins low overheads, high cash conversion (≈120 %) and a focus on developing existing IPs while selectively pursuing new opportunities across platforms and partnerships.
The analysis demonstrates that Sweden’s gaming sector has evolved into a $19 billion capital ecosystem, with 1,100 companies and 202 firms engaging in tracked transactions since 2014. Sweden contributes roughly 20 % of Steam’s projected 2025 gross revenue, and its developers produced five of the platform’s global top‑10 bestsellers in 2024–25. Capital flows have shifted from early‑stage seed rounds to late‑stage growth and acquisition deals, reflecting a maturation of the pipeline. Private investment rebounded in 2024 after a pullback; late‑stage rounds now dominate, with Aonic’s $157 million growth round and Arrowhead’s $80 million investment illustrating investor preference for studios with proven commercial traction. Early‑stage deal counts have normalized from 2021’s peak, indicating a steady but active pipeline. M&A activity peaked in 2021–22, with ESL’s $1.05 billion sale to Savvy marking the cycle’s apex; subsequent deals have become more selective. Three transactions—King ($5.9 billion), Mojang ($2.5 billion), and ESL ($1.05 billion)—account for 93 % of total M&A value, underscoring the premium paid by global acquirers for Sweden’s IP and engineering talent. Public market activity has shifted from equity‑fueled growth to defensive debt financing; Embracer’s $4.4 billion raised through fixed income and PIPE in 2020–22 exemplifies this trend. Capital concentration is high, with the top ten private rounds comprising over $495 million of an $811 million total. The data, sourced from InvestGame and market‑cap records through December 2025, cover Sweden’s entire gaming industry—mobile, PC & console, VR/AR, esports, and platforms—from 2014 to the present. Methodology includes tracking VC rounds, public offerings, PIPEs, and M&A transactions across all segments. The findings illustrate a resilient ecosystem that has transitioned from early‑stage bootstrapping to mature, high‑value capital flows driven by proven studios and strategic consolidation.
INBJUDAN TILL TECKNING AV AKTIER I Notera att teckningsrätterna förväntas ha ett ekonomiskt värde. För att inte teckningsrätternas värde ska gå förlorat måste innehavaren antingen: • Utnyttja de erhållna teckningsrätterna och teckna nya aktier senast den 16 mars 2022, eller • Senast den 11 mars 2022 sälja de erhållna teckningsrätterna som inte avses utnyttjas för teckning av nya aktier.
CEO’s Review 1 Directors’ Report 11 The MTG Share 32 Corporate Governance Report 36 Board of Directors 46 Executive Management 49 Consolidated Financial Statements 54 Parent Company Financial Statements 59 Notes to the Accounts 64 Audit Report 119 Definitions 121 Glossary 12...
Sweden’s video‑game sector is positioned as a culturally driven, “born‑global” industry that, despite generating more than SEK 3.5 billion in revenue and employing over 15 000 staff abroad, remains fragmented and under‑supported at the national level. The analysis maps the ecosystem of roughly 1 000 firms—87 % micro‑enterprises, 42 % with no employees, and only 1 % large companies—highlighting that 97 % of studios rely on regional clusters such as Skövde, Malmö and the northern hub, which suffer from chronic under‑financing and a lack of long‑term planning. The sector’s growth is constrained by low legitimacy, inadequate national financing mechanisms, and regulatory barriers that impede talent recruitment, especially for start‑ups and regional firms. Key findings show a mismatch between the sector’s cultural impact—average player age 32, documented benefits for creativity, problem‑solving, STEM interest and mental health—and the absence of coordinated public‑private structures to translate these gains into economic value. Comparative data reveal Sweden’s early‑stage funding to be far below peer EU nations, while the talent pipeline is strained, with a projected need for 25 000 developers over the next decade and 40 % of the current workforce being foreign‑born. The report recommends establishing a comprehensive national game strategy, a dedicated investment fund modeled on Industrifonden, long‑term financing for regional clusters, and a Swedish games institute to de‑risk commercial projects and retain IP ownership. To secure sustainable growth, the analysis calls for reform of innovation metrics, inclusion of game‑specific occupations in labour policy, expanded vocational and research education, and the separation of cultural and commercial funding streams. By implementing these measures, Sweden could elevate its position from the EU’s fourth‑largest producer to a leading contender alongside France and Germany by 2025.
The analysis maps Sweden’s game‑development landscape, arguing that the sector’s rapid expansion has positioned the country as a leading European hub while simultaneously exposing new regulatory and societal challenges. Over the past twenty years the industry has multiplied from 71 firms with SEK 0.5 billion in revenue to more than 1 100 companies generating roughly SEK 37 billion—an increase of about 7 500 %—and employing 9 130 staff domestically, complemented by an additional 11 000 workers abroad. This growth underscores the sector’s escalating economic weight and its contribution to national employment. Geographically, the ecosystem spans all Swedish counties, comprising over 300 development studios. The highest concentrations are found in Stockholm and its surrounding regions, notably Uppsala, Värmland and Örebro, where studio density exceeds twelve entries per county. Domestically, Swedish‑produced titles commanded the majority share of the Steam market in 2024, reflecting strong consumer preference for locally created content and reinforcing the sector’s market relevance. Artificial intelligence has become a dual‑purpose tool within the industry: it is employed to generate novel game assets and to identify players exhibiting signs of radicalisation or harassment. The analysis stresses that radicalisation often migrates from in‑game interactions to external, unmoderated forums, distinguishing it from broader online hate. Consequently, it calls for coordinated, cross‑border interventions that involve regulators, academic researchers and game companies to mitigate these risks while preserving the sector’s innovative momentum.
The 2024 overview of Sweden’s games industry presents a comprehensive assessment of the sector’s performance, challenges, and forward‑looking dynamics within the Swedish market. It argues that, despite a noticeable wave of studio closures, the industry remains resilient and is entering a phase of regeneration driven by regional clusters, targeted investment schemes, and internationally successful titles. Analysis of the year shows that development activity is increasingly concentrated in hubs such as Skövde, where new studios have emerged and produced world‑hit games like *Satisfactory*, a title that secured both D.I.C.E. and Golden Joystick awards. This creative output underscores Sweden’s capacity to generate globally competitive products even as legacy firms exit the market. Growth is attributed largely to coordinated programmes—including Redeye Gaming Day, Invest in Games, and the EU‑funded CDG‑Booster mentoring cohort—that channel capital, mentorship, and market access to emerging developers. The findings highlight a sector that, while contending with consolidation pressures, is expanding its export footprint and sustaining employment through the formation of new companies and the scaling of award‑winning projects. Investment in talent development and cluster formation emerges as a decisive factor in maintaining Sweden’s reputation as a leading European game‑development hub. Overall, the 2024 snapshot confirms that Sweden’s games industry, spanning development, publishing, and ancillary services, continues to generate significant economic value and cultural impact, positioning itself for sustained growth in the coming years.
Sweden’s cultural and creative economy is quantified through an extensive 2023 update that records more than 140 000 firms employing roughly 250 000 people and generating over SEK 650 billion in turnover. Limited companies account for the bulk of activity (SEK 607 billion from 48 000 entities), while sole traders and other legal forms contribute SEK 16 billion and SEK 30 billion respectively. Revenue per employee averages SEK 2.6 million and intangible assets are valued at SEK 20 billion, underscoring the sector’s high productivity and knowledge intensity. The core thesis asserts that existing SNI‑code classifications markedly under‑represent large and fast‑growing components such as digital platforms, video‑games, furniture design, and numerous craft activities, leading to distorted employment, value‑added and regional statistics. By revising the SNI list, eliminating irrelevant codes, and cross‑checking company accounts, a more accurate database—derived from roughly 73 000 active limited companies and refined to about 40 000 distinct firms—has been assembled. The transition to the 2025 SNI framework introduces five‑digit codes that improve granularity for design, illustration and literary arts, though short‑term classification gaps persist. Turnover concentration is evident in a few dominant markets: music (SEK 11.4 billion, 12 % nominal growth), cultural events (SEK 42.3 billion), design (SEK 78.5 billion) and video‑games (SEK 34.6 billion). Data collection relied on commercial databases because Bolagsverket’s APIs cannot filter by SNI, highlighting a systemic data‑access limitation. The report recommends appointing a lead agency—suggested as Tillväxtverket—to oversee an annual analytical publication and maintain a comprehensive KKB database that integrates cultural VAT, service exports, firm size, region and activity type, ensuring reliable, comparable statistics across Sweden’s cultural and creative sectors.
Sweden’s video‑game sector continued to expand in 2023 despite a constrained credit environment, with domestic turnover rising 6.4 % to 34.6 billion SEK and reaching 90.4 billion SEK when foreign subsidiaries are included. The number of development firms hit a record 1,010, an 8 % increase, while employment grew to 9,089 staff in the country, also an 8 % rise, although the overseas workforce fell 4 % to 15,792. Female representation improved to 23.7 % (2,150 women), yet overall profitability declined. In 2024 the industry marked several high‑profile milestones. The Microsoft‑Activision Blizzard acquisition, valued at roughly 620 billion SEK, concluded in October 2023, and King celebrated the ten‑year anniversaries of Farm Heroes Saga and Candy Crush Soda Saga while relocating to a larger Malmö office. Mergers and acquisitions accelerated, exemplified by Embracer’s €4.9 billion sale of Gearbox to Take‑Two, Red Rover’s €212 million financing round led by Behold Ventures and Krafton, and EQT’s €28.7 billion purchase of Keywords Studios. Inclusion efforts gained momentum, with programmes such as WINGS, Game Dev Force and King’s nine‑month mentorship supporting 27 women and non‑binary participants, and 52 studios adopting formal diversity policies. Over 300 Swedish studios were catalogued, reflecting a broadening ecosystem. The government’s 2023 cultural‑canon initiative prompted the selection of fifteen landmark digital games spanning six decades, underscoring the sector’s cultural significance. Higher‑education institutions expanded game‑development curricula, launching new bachelor, master and specialist programmes, thereby strengthening the talent pipeline. Concurrently, research highlighted the limited relevance of traditional screen‑time guidelines for games and emphasized positive outcomes of play. Emerging risks identified include radicalisation, the legal and creative challenges posed by generative AI
**Executive Summary – “Code, Climate, Creativity: Game Development and the Green Transition”** --- ### 1. Rapid Industry Growth, Low Relative Carbon Footprint - **Turnover:** €427 M (2012) → **€3.1 B (2023)** – a **≈ 900 %** increase. - **Employment:** > 9 000 people across **1 000+ firms**; **87 %** are micro‑enterprises (≤10 staff). - **Carbon Profile:** Despite the boom, the Swedish games sector’s emissions remain modest compared with other Swedish industries. - **Electricity & travel:** only a slight rise. - **Scope 3 (down‑stream) emissions** dominate, mainly from the energy used while players are gaming. **Key Insight:** The sector’s carbon intensity is low, but the sheer scale of downstream use means total emissions can still be significant. --- ### 2. A Dense, Emerging Climate‑Action Network - **Handbooks & Alliances:** Nordic *PlayCreateGreen* guide, UN‑backed *Playing for the Planet* Alliance, European *Sustainable Games Alliance*. - **Industry Footprint:** Global gaming ≈ **14 Mt CO₂e** (≈ Sweden’s total industrial emissions). - **Swedish Share:** **2.3 kt CO₂e (2022)** – **0.015 %** of national industry output. - **Emission Distribution:** **90‑99 %** of Swedish games‑sector emissions are Scope 3. **Take‑away:** A well‑connected ecosystem of NGOs, academia, and industry is already mobilising around measurement, best‑practice sharing, and player engagement. --- ### 3. Scope 3 Dominance & Regulatory Pressure - **Average Intensity:** **≈ 99 t CO₂e per MEUR of turnover** → **≈ 302 kt CO₂e total** for Swedish firms. - **Potential Reduction:** Up to **90 %** cut if all players switch to fossil‑free electricity. - **Policy Landscape:** - **Science‑Based Targets initiative (SBTi):** Requires Scope 3 reduction targets for developers. - **EU Corporate Sustainability Reporting Directive (CSRD):** Will soon mandate detailed Scope 1‑3 disclosures. **Implication:** Companies must embed Scope 3 accounting into strategy now, not later. --- ### 4. Where Scope 3 Emissions Come From - **Primary Sources:** Production & use of **consoles** and **PCs**. - **Emerging Mitigation:** **Cloud‑gaming** and **thin‑client streaming** can lower the energy needed for high‑performance gaming, but the net impact depends on data‑center efficiency and network load. --- ### 5. Sweden’s R&D Strength – A Launchpad for Green Tech - **Opportunities:** - Strong **certification schemes** and a culture of **open innovation**. - Existing **digital‑tool stack** (game engines, GPUs, XR platforms,
Sweden’s gaming sector is positioned as a low‑impact yet high‑potential catalyst for the nation’s green transition. Compared with other Swedish industries and the global gaming market, the sector’s carbon emissions are modest, with the majority of resource use occurring during gameplay—a phase that remains difficult to quantify. By leveraging built‑in eco‑modes, energy consumption can fall by 20‑50 % per player, yet adoption is currently around two percent; making such modes the default could raise the estimated global saving to three percent. The report highlights how core gaming technologies—game engines, GPUs, extended reality and artificial intelligence—are already being transferred to sectors such as infrastructure, mining and climate modelling, delivering measurable efficiency gains and emission reductions. Immersive tools like AR/VR, digital twins and AI are deployed in public‑sector pilots, including Sweco’s metaverse dialogue platform, Nacka’s “Greenovation Twin” and Vasakronan’s Twinfinity, to visualise climate impacts, streamline urban planning and cut travel‑related emissions. Hackathons and serious‑game prototypes further accelerate climate‑focused solutions, while gamified training and board‑game initiatives foster behavioural change and generate transport‑usage data. Design guidance stresses that games must promote collective action and embed climate objectives into social norms, rather than focusing solely on individual behaviour. Educational programmes and events such as the 2023 Green Game Jam, which linked gameplay to snow‑leopard conservation and generated donation‑linked purchases, demonstrate the sector’s capacity to mobilise large audiences—evidenced by the UN‑backed “Peoples’ Climate Vote” reaching thirty million mobile users. Collaboration across more than fifty studios
Stillfront Group’s 2024 fiscal year marks a pivotal transition into a synergy-driven operational phase, characterized by a major geographic reorganization into Europe, North America, and MENA & APAC business areas. This strategic shift aims to drive efficiency and mitigate a 2% organic revenue decline, which resulted in total net revenues of 6,737 MSEK. The financial year was defined by a significant net loss of 7,378 MSEK, primarily driven by a 6.9 billion SEK goodwill impairment in the North American segment due to lower-than-expected growth. Despite these non-cash charges, the group maintained a resilient financial foundation, generating over 1 billion SEK in free cash flow and improving gross margins to 80% through successful direct-to-consumer initiatives. The group’s portfolio remains focused on free-to-play franchises, with North America and Europe accounting for 71% of player bookings. To reduce dependency on third-party platforms, which still facilitate 54% of revenue, management is prioritizing its internal payment systems and the "Stillops" platform for cost optimization. A comprehensive cost-savings program is underway, targeting up to 250 MSEK in annual savings by late 2025. Leadership has also stabilized under a new CEO and a board that remains fully compliant with the Swedish Code of Corporate Governance, focusing on organic growth and franchise scaling over dividend distributions. Sustainability and governance have been deeply integrated into the corporate strategy in preparation for the EU’s Corporate Sustainability Reporting Directive. The group achieved Science Based Targets initiative validation, reducing market-based greenhouse gas emissions by 7% and more than doubling its renewable energy share to 37%. While social metrics show a stable workforce with improved turnover rates and high data security standards, challenges remain in gender diversity at the executive level. Executive remuneration is now tied to long-term sustainability targets, including employee satisfaction and data privacy, ensuring that environmental and social governance remains central to the group’s long-term value creation.