MTG Corporate Responsibility Report 2011

The 2011 Modern Responsibility Report demonstrates how Modern Times Group (MTG) has integrated a comprehensive sustainability framework across its operations in 39 countries, targeting employee welfare, anti‑corruption, climate action and community engagement. By the end of 2011 the company achieved a 5 % reduction in carbon footprint per employee—equating to a 16 % total cut in emissions—and a 6 % per‑employee decline in CO₂ versus the 2009 baseline, while overall office energy use fell by the same 16 % margin. These environmental gains were accompanied by a record‑low incidence of work‑related accidents (zero) and consistently low absenteeism around one percent.

MTG’s expansion strategy in 2011 combined geographic and product growth, acquiring stakes in TV Prima, Darial TV and Balkan Media Group, launching Viasat HD, History HD and Nature HD in 22 Central‑ and Eastern‑European markets, and entering four African nations (Ghana, Uganda, Tanzania, Kenya). The broadcasting arm, including Strix, continued to produce and co‑produce TV formats sold in more than 80 territories, while its gambling subsidiary Bet24 remained a marginal revenue source subject to strict responsible‑gaming controls.

Stakeholder dialogue was institutionalised through a GRI‑aligned materiality analysis, enabling MTG to meet 14 of 15 short‑term sustainability targets for the year. Employee turnover averaged 18 % among 3,031 staff (mean age 34) and training participation rose, though the rollout of anti‑bribery e‑learning was deferred for policy refinement. The whistle‑blower system recorded only two operational reports, underscoring a relatively clean compliance environment.

Community contributions