Report · January 1, 2012

Corporate Responsibility Report 2012

Summary

The 2012 Modern Responsibility report positions sustainability as a central driver of long‑term growth for MTG, outlining a strategic agenda that integrates environmental, social and governance objectives across its broadcast, radio and digital operations. The company set 2012 targets that focus on benchmarking training, revising supplier policies and tightening anti‑corruption controls, while maintaining net sales of roughly SEK 13 billion and seeing operating income decline to SEK 2.1 billion. Corporate responsibility is organized around four pillars—Business, Community, Colleague, and Broadcast & Marketing—and is anchored in the UN Global Compact, OECD guidelines and local legislation. A publicly available Code of Conduct, anti‑corruption and whistle‑blower policies, and supplier principles support implementation across more than 30 broadcast markets. Content accessibility is emphasized, with 85 % of programming offered in subtitles, dubbing or voice‑over, and continuous e‑learning, including the MTG Academy’s sales and leadership programmes, is provided to staff. Environmental performance improved markedly: CO₂ emissions fell 6 % per employee, surpassing the 5 % reduction goal, and 80 % of employees completed green‑thinking training. Power‑down measures limited standby consumption to under 0.5 W, while the Carbon Disclosure Project score rose from a D‑grade to a B‑grade. Partnerships with NGOs such as London Wildlife Trust, Earth Hour and Latvia’s “Big Clean‑up” mobilised 210 000 volunteers and removed 100 t of litter, illustrating the use of MTG’s media reach to promote greener consumer behaviour. External assurance by Ethos International under AA1000AS granted a C+ rating, confirming overall confidence in the self‑reported data while noting minor data‑entry errors, incomplete site‑level reporting and a need for deeper stakeholder engagement and materiality analysis. The report therefore concludes that MTG largely met its 2012 sustainability targets, identified climate‑related risks, and instituted processes to mitigate them, reinforcing its commitment to responsible growth across a global, multi‑segment media portfolio.

From the report

LET’S START A FEW WORDS FROM OUR CEO Sustainability. In 1994, when I joined MTG, sustainability wasn’t a word you heard that often. Now, during my ﬁrst year as President and CEO of MTG, it’s a fundamental part of our vocabulary and how we view the world. Sustainability is no longer on the sidelines. We may talk about growth, proﬁtability and business development opportunities, but the success of our long term growth is fundamentally connected to sustainability, and that’s why Modern Responsibility exists. Passion. We’re big on passion at MTG. It ﬂows from within each and every one of us, and our employees form the beating heart of our company. Our goal is to engage our employees and to create an environment where they can leverage their talent and competence to move us along. But at the same time, we also want to provide an environment where our employees can develop and ﬂourish. In 2012 one of our short-term targets, was to benchmark and report on industry standards, to ensure we are where we need to be in terms of training and development.

ompetence to move us along. But at the same time, we also want to provide an environment where our employees can develop and ﬂourish. In 2012 one of our short-term targets, was to benchmark and report on industry standards, to ensure we are where we need to be in terms of training and development. Listening. We pay close attention to both global industry concerns and the issues that are speciﬁc to our industry. MTG is a modern entertainment company, in an industry that is changing at a very fast pace. Established business models are evolving, and the ever growing digital environment presents both opportunities and challenges, when it comes to quality control, products and customer safety. Within that framework, the 2010 materiality analysis and subsequent stakeholder surveys help us both deﬁne and navigate on our sustainability voyage. We are convinced that Modern Responsibility is both strong enough to get us there, and ﬂexible enough to properly deal the challenges that we will face on our journey. Learning. 2012 has also been another year of extensive learning within our Modern Responsibility work. While 2011 saw the re-working and rolling out of a new Code of Conduct. In 2012, one our targets was to re-examine our Supplier Policy and Self Check Documents. At the end of the process, we had evaluated the whole structure of our corporate policy making and how we establish guidelines for processes and work streams. This work takes time, but the results enable us to work faster, simpler and more efﬁciently.

our Supplier Policy and Self Check Documents. At the end of the process, we had evaluated the whole structure of our corporate policy making and how we establish guidelines for processes and work streams. This work takes time, but the results enable us to work faster, simpler and more efﬁciently. The future. We strive to be adaptable, but also have clear short, mid and long term targets in place for our future development, and the targets take the global environment, our industry and our stakeholder groups into consideration. We are also fully committed to contribute to a better environment and to optimize our impact on the world. We work towards making the online environment as safe as possible for young viewers, and we continue to address corruption, human and labour rights issues and climate change in our daily work in order to make MTG a long term, sustainable and positive place to work.

Pages: 51
Words: 19,301
Format: PDF
Type: Report

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