ReportModern Times Group
Corporate Responsibility Report 2012
1 Jan 201251 pages~97 min full read
MTG maintained net sales of approximately SEK 13 billion in 2012, though operating income declined to SEK 2.1 billion.
See it on page 3Environmental initiatives exceeded targets as CO₂ emissions per employee fell by 6%, surpassing the 5% reduction goal.
See it on page 26The company improved its Carbon Disclosure Project score from a D-grade to a B-grade through power-down measures and staff training.
See it on page 48MTG leveraged its media reach to mobilize 210,000 volunteers for environmental NGO partnerships, resulting in the removal of 100 tonnes of litter.
See it on page 50Accessibility efforts resulted in 85% of programming being offered with subtitles, dubbing, or voice-over.
See it on page 14External assurance by Ethos International granted a C+ rating under AA1000AS, identifying a need for improved site-level reporting and stakeholder engagement.
See it on page 33Corporate responsibility is governed by a framework anchored in the UN Global Compact and OECD guidelines, supported by a formal Code of Conduct and anti-corruption policies across 30 broadcast markets.
See it on page 10The 2012 Modern Responsibility report positions sustainability as a central driver of long‑term growth for MTG, outlining a strategic agenda that integrates environmental, social and governance objectives across its broadcast, radio and digital operations. The company set 2012 targets that focus on benchmarking training, revising supplier policies and tightening anti‑corruption controls, while maintaining net sales of roughly SEK 13 billion and seeing operating income decline to SEK 2.1 billion.
Corporate responsibility is organized around four pillars—Business, Community, Colleague, and Broadcast & Marketing—and is anchored in the UN Global Compact, OECD guidelines and local legislation. A publicly available Code of Conduct, anti‑corruption and whistle‑blower policies, and supplier principles support implementation across more than 30 broadcast markets. Content accessibility is emphasized, with 85 % of programming offered in subtitles, dubbing or voice‑over, and continuous e‑learning, including the MTG Academy’s sales and leadership programmes, is provided to staff.
Environmental performance improved markedly: CO₂ emissions fell 6 % per employee, surpassing the 5 % reduction goal, and 80 % of employees completed green‑thinking training. Power‑down measures limited standby consumption to under 0.5 W, while the Carbon Disclosure Project score rose from a D‑grade to a B‑grade. Partnerships with NGOs such as London Wildlife Trust, Earth Hour and Latvia’s “Big Clean‑up” mobilised 210 000 volunteers and removed 100 t of litter, illustrating the use of MTG’s media reach to promote greener consumer behaviour.
External assurance by Ethos International under AA1000AS granted a C+ rating, confirming overall confidence in the self‑reported data while noting minor data‑entry errors, incomplete site‑level reporting and a need for deeper stakeholder engagement and materiality analysis. The report therefore concludes that MTG largely met its 2012 sustainability targets, identified climate‑related risks, and instituted processes to mitigate them, reinforcing its commitment to responsible growth across a global, multi‑segment media portfolio.
