Mobile reports and market data
4,106 documents·271 writers·22,003 charts and tables
Documents
PocketGamer.biz19 min
Building Bridges Instead of Silos - Celine Pasula, Ubisoft RedLynx
Celine Pasula, Managing Director at Ubisoft RedLynx, argues that the future of the gaming industry lies in breaking down traditional silos between mobile, PC, and console development.
- Cross-platform development is not merely a technical challenge of porting games between devices, but a strategic imperative to embrace diverse player preferences and reach audiences across mobile, PC, and console simultaneously.
- Industry data indicates that an increasing number of players are actively mixing platforms, creating a solid foundation for developers to prioritize cross-play and unified progression.
- Leaders must foster 'psychological work safety' to enable teams to innovate, speak up, and take risks, which is essential for navigating the complexities of cross-platform development.
PocketGamer.bizFeb 2024
PocketGamer.biz20 min
Keynote: Evolving Culture for Player Centric Games - Frank Keienburg, Supercell
Supercell’s evolution from a rigid, small-team structure to a more scalable, player-centric model highlights the necessity of adapting organizational culture to meet modern live-service demands.
- Supercell transitioned away from its long-standing 'small, independent team' model (typically 10–20 people) to accommodate the high content demands of live-service titles like Brawl Stars.
- The Brawl Stars team expanded from approximately 20 people to 45, with plans to add 10–15 more, to address burnout and the unsustainable pressure of maintaining complex, content-heavy updates.
- Supercell’s historical success was built on four major titles that each generated over $1 billion in lifetime revenue, with Clash titles exceeding $10 billion and Hay Day surpassing $2 billion.
PocketGamer.bizFeb 2024
PocketGamer.biz24 min
Fireside Chat: Rovio's AI Transformation for Improving Player Experience - Rovio & Keywords Studio.
Rovio Entertainment’s recent transformation of its player support infrastructure highlights the strategic shift from traditional email-based systems to AI-driven, in-app automation.
- Rovio increased its player support deflection rate from 20% to 63% by migrating from an email-based system to the Helpshift in-app conversational support platform.
- The migration involved consolidating support operations across 23 games and five different studios to standardize workflows and reduce reliance on manual human intervention for repetitive 'dumb' queries.
- Rovio integrated its centralized data platform with the support tool, allowing agents to view player profiles instantly and enabling AI-driven automations based on specific player spend tiers and history.
PocketGamer.bizFeb 2024
PocketGamer.biz22 min
Click is not a Click: Measure the True Value of Your app Campaigns - Ben Jeger, Moloco
The modern mobile app marketing landscape faces a significant measurement crisis characterized by the decoupling of user intent from recorded engagement metrics.
- Traditional click-through rates (CTR) have become unreliable due to the widespread practice of automated background click-firing, which artificially inflates engagement metrics to maintain attribution in privacy-restricted environments.
- The 2021 introduction of Apple’s App Tracking Transparency (ATT) framework accelerated the decoupling of user intent from recorded engagement, forcing marketers to rely on flawed data that obscures actual campaign performance.
- Ad networks and publishers are incentivized to prioritize volume over quality, leading to deceptive creative practices like fake 'X' buttons and interstitial loops that degrade long-term user retention.
PocketGamer.bizFeb 2024
PocketGamer.biz12 min
Retaining players and providing support faster | Samantha Pang from Helpshift
The gaming industry is currently navigating a period of contraction characterized by reduced venture capital investment and a shift toward consolidation.
- The gaming industry is shifting from rapid expansion to a focus on player retention and high-quality experiences due to reduced venture capital and market consolidation.
- Helpshift, a Keywords Studios company, minimizes player churn by providing in-app support that prevents users from leaving the game environment to seek assistance.
- AI and machine learning are replacing traditional human-led support models by automating issue categorization and providing targeted, self-service resolutions.
PocketGamer.bizFeb 2024
PocketGamer.biz20 min
The Alternative App Store Bootcamp: The 7 Things Developers Need to Know - Itai Cohen.
The rise of alternative app stores represents a significant shift in the mobile ecosystem, driven by evolving global regulations such as the European Union’s Digital Markets Act.
- The mobile ecosystem is shifting from a closed 'walled garden' model to a fragmented, competitive landscape, primarily driven by the European Union’s Digital Markets Act.
- Regulatory changes are enabling sideloading on iOS for the first time, bringing Apple’s distribution model closer to the existing flexibility of the Android ecosystem.
- Developers must expand their strategy beyond payment processing to include device access, storefront management, publishing workflows, and security requirements.
PocketGamer.bizFeb 2024
PocketGamer.biz21 min
From Prototype to Stardom Early Stage UA Tactics for New Game Prototypes - Product Madness.
The process of transitioning a game from an early-stage prototype to a successful global launch requires a disciplined, data-driven approach to user acquisition (UA).
- Integrate User Acquisition (UA) strategies during the prototype phase to validate marketability and keep product development grounded in player demand rather than internal vision.
- Conduct thorough market analysis before development by identifying genre competitors, their revenue and download shares, and requesting CPI and CPM benchmarks from UA channel managers.
- Use early-stage creative testing—such as gameplay-focused videos illustrating the core loop—to gauge audience interest and validate design choices before a full live build is completed.
PocketGamer.bizFeb 2024
PocketGamer.biz19 min
AI video is Already App-ening - João Vieira da Costa, Replai.io
The integration of generative AI into video creative production is transforming mobile game marketing by shifting workflows from subjective, gut-based decision-making to data-driven, scalable factory processes.
- Generative AI and computer vision enable mobile game studios to automate the production of thousands of video variations per month, shifting creative workflows from subjective decision-making to data-driven processes.
- The 'data-to-video' pipeline uses computer vision to automatically tag in-game elements like characters and calls to action, creating a metadata-based source of truth that links specific visual components to performance metrics.
- Studios can now internalize creative production previously outsourced to agencies by using AI to execute complex tasks such as automated resizes, text translation, lip-syncing, and cultural adaptation.
PocketGamer.bizFeb 2024
PocketGamer.biz35 min
Panel: Success Spotlight: TikTok Strategies for New Title Launches.
TikTok has emerged as a foundational pillar for mobile game launches, functioning as a primary engine for organic growth and user acquisition.
- TikTok serves as a primary engine for organic growth and user acquisition, requiring developers to frame gameplay within provocative or debate-inducing narratives to boost algorithmic visibility.
- High-volume creative production is necessary to combat rapid creative fatigue, with teams identifying high-performing assets through rigorous testing cycles within 12 hours.
- Long-form videos between 30 and 60 seconds often outperform shorter clips, provided the initial hook is strong enough to capture immediate attention.
PocketGamer.bizFeb 2024
PocketGamer.biz19 min
Keynote: A New Era for Mobile Gaming - Noam Zada.
The mobile gaming industry is currently navigating a period of intense competition, characterized by an oversaturated market with over one million titles on app stores.
- The mobile gaming market is currently oversaturated with over one million titles, necessitating a shift from traditional user acquisition to deep community engagement for long-term growth.
- TikTok serves as a primary driver for gaming discovery, with 82% of its one billion monthly active users engaging with gaming content on a weekly basis.
- Gaming has evolved into a cultural force that integrates with film, music, and lifestyle, resulting in trillions of annual views for gaming-related content on social platforms.
PocketGamer.bizFeb 2024
PocketGamer.biz19 min
Fireside Chat: Content Creator Programs - The Hidden Secret for Mobile Growth & Monetization.
Content creator programs have emerged as a critical, high-impact strategy for mobile game growth and monetization.
- Formalized content creator programs shift influencer marketing from brand awareness to a measurable, performance-driven channel for mobile growth and monetization.
- These programs are most effective for live-service games featuring in-game purchases, high replayability, and an existing organic base of content creators.
- Successful integration requires providing creators with direct developer access, exclusive game updates, and financial incentives tied directly to sales performance.
PocketGamer.bizFeb 2024
PocketGamer.biz22 min
Ranking our 5 Biggest Pain Points in UA & how we Overcame Them (With use Cases!) - BoomBit.
BoomBit, a game developer and publisher, addresses the operational complexities of modern user acquisition (UA) by developing a proprietary business intelligence dashboard.
- BoomBit manages a $29 million annual UA spend and 1.5 billion total installs by replacing manual spreadsheet workflows with a proprietary business intelligence dashboard.
- The company developed an algorithmic bidding tool that automates granular sub-source adjustments, allowing UA managers to focus exclusively on high-impact campaign optimizations.
- To overcome post-ATT data limitations, the dashboard integrates MMP data, SKAdNetwork signals, and organic estimations into a unified, hourly-updated performance view.
PocketGamer.bizFeb 2024
Writers
Games and companies
Games