Skip to main content
Game Industry
Library
Library
Search
Ask AI
News
Connect your AI
Browse
The Catch Up
Topics
Collections
Writers
Help
Subscribe
Game Industry
Library
Library
Search
Ask AI
Saved
Library
1,254 reports matching your filters
All Types
Reports
Articles
Presentations
Whitepapers
Financial
Legal
Other
Search
Market Analysis
Global
Mobile
Monetization
Investment
PC
Game Publishing
Marketing
Player Behavior
Console
Steam
Game Development
User Acquisition
Player Demographics
Employment
Europe
Mergers & Acquisitions
Japan
Clear
Filters
1
Market Analysis
Recently added
Newest first
Oldest first
Title A–Z
Title Z–A
Report
33 pages
Casual Gaming Trends Snapshot Report March 2022
By early 2022, 70% of top-100 grossing Match3 games incorporated meta-elements, a massive increase from less than 10% six years prior.
Renovation and construction mechanics have become industry standard, appearing in every top-100 grossing casual game released between 2020 and 2022.
The integration of construction features in top Match3 games surged to 49% in 2022, up from just 7% in 2016.
Market Analysis
Mobile
Casual
+2
GameRefinery
Mar 2022
Report
31 pages
Motivations and Demographics Snapshot Report: The Motivations Driving Top Mobile Games, February 2022
Gender and age are primary indicators of genre preference, with women comprising 63% of the audience for Match3 and Hidden Object games, while men make up 76% to 84% of the audience in 4X strategy and synchronous PvP titles.
Every top-grossing casual game released between 2020 and 2022 has integrated renovation and customization elements to increase player expression and broaden market appeal.
Motivational drivers are demographic-specific; younger males prefer high-sensomotoric challenges like Battle Royales, while players aged 45 and older seek similar thrills through low-sensomotoric experiences like Slots.
Market Analysis
Player Demographics
Player Behavior
+2
GameRefinery
Feb 2022
Report
31 pages
Motivations and Demographics Snapshot Report
Renovation and customization mechanics are now a fundamental requirement for casual gaming, appearing in 100% of the top-100 grossing casual titles released in the last two years.
Motivational drivers for US mobile gaming are highly demographic-specific, with younger males prioritizing mastery and competition in PvP, while players aged 45 and older favor social slots.
The 'Expression' driver, centered on customization and decoration, is a primary engagement factor particularly among female players who show a strong preference for tycoon and creative titles.
Market Analysis
Player Demographics
Mobile
+1
GameRefinery
Feb 2022
Presentation
43 pages
1Q FY2022 Presentation Material: October to December 2021
CyberAgent’s consolidated sales reached 171 billion yen in 1Q FY2022, with operating profit nearly tripling to 19.8 billion yen.
The Game business segment saw sales nearly double to 58.3 billion yen, driven by the success of 'Uma Musume Pretty Derby' which exceeded 12 million downloads.
Operating profit for the Game segment grew 15.1-fold year-over-year, though management remains cautious about full-year forecasts due to gaming market volatility.
Market Analysis
Advertising
Game Publishing
+1
CyberAgent
Jan 2022
Report
23 pages
Pesquisa da Indústria Brasileira de Games 2022
The number of domestic game development studios in Brazil more than doubled between 2018 and 2022, growing from 375 to 1,009.
Domestic digital game sales in Brazil reached over US $2.3 billion in 2021, representing approximately 75% of the total market revenue.
The Brazilian gaming sector is shifting toward an export-oriented model supported by coordinated efforts from public agencies including Abragames, Brazil Games, and ApexBrasil.
Market Analysis
Investment
Employment
+1
Abragames
Jan 2022
Report
22 pages
Newzoo Gamer Insights: The Future of Gaming
90% of Gen Alpha and Gen Z are active game enthusiasts, significantly higher than the 79% engagement rate seen in the general online population.
Gaming is the primary entertainment source for Gen Alpha and a top-three source for Gen Z, competing directly with social media and video streaming platforms.
Economic engagement is high, with 52% of Gen Alpha and 48% of Gen Z spending money on games, primarily driven by mobile platform purchases for exclusive content and personalization.
Market Analysis
Player Demographics
Marketing
+1
Newzoo
Jan 2022
Report
62 pages
State of Mobile 2022 Brazil
Brazil leads the world in mobile engagement, with users spending an average of 5.4 hours daily on apps in 2021.
The mobile economy saw 10.3 billion total downloads and a 63% increase in consumer spending over two years, reaching $1.13 billion.
Gaming is a primary market driver, accounting for 4.5 billion downloads and $571 million in revenue, with Free Fire maintaining dominance in the battle royale genre.
Market Analysis
Mobile
Brazil
+1
data.ai
Jan 2022
Whitepaper
191 pages
2022 Global White Paper on Mobile Advertising & Marketing Game
The global mobile advertising market saw a 27% decline in creative volume during the first half of 2022, accompanied by rising costs that pushed the average CPM to $19.31.
Video content now dominates the advertising landscape, accounting for over 86% of all creatives as developers shift toward high-quality, drama-based storytelling to lower entry barriers.
While the total number of advertisers decreased, emerging markets in the Middle East, South America, and Southeast Asia showed robust growth, contrasting with the high-cost user acquisition environments of the United States and South Korea.
Advertising
Marketing
Market Analysis
+2
SocialPeta
Jan 2022
Report
43 pages
The State of Mobile Game and App Markets
Mobile advertising experienced a significant contraction in H1 2022, marked by a 6.24% year-over-year decline in app advertisers and a 27.83% drop in creative volume.
The industry is shifting from high-volume output to quality-focused, data-driven campaigns, evidenced by a flat advertiser base of 45,000 despite the sharp reduction in creative assets.
Apple Search Ads are projected to reach $20 billion in revenue by 2025 as publishers increasingly prioritize search-driven installs and integrated ASO strategies.
Market Analysis
Marketing
Mobile
+1
AdQuantum
Jan 2022
Report
24 pages
Games: India Plays!
The Indian mobile gaming market generated US$2.2 billion in 2022, with smartphones accounting for 91% of the online gaming audience.
Non-real-money gaming (non-RMG) is dominated by Adventure, Battle Royale, Puzzle, Arcade, and Racing genres, while real-money gaming (RMG) centers on card games and sports-fantasy.
Demographics skew young, with 55% of Adventure and Battle Royale players falling into the 13–27 age bracket, and 62% of non-RMG gamers being male.
Market Analysis
Player Behavior
Mobile
+2
EA
Jan 2022
Report
39 pages
Newzoo IP-Based Mobile Games Report (2022)
Established intellectual property is now a primary driver of mobile success, evidenced by the fact that only one non-IP title reached the top ten global downloads in 2021.
High-spending players, defined as those investing over $25 per month, show a significantly higher propensity to download games based on familiar franchises than low spenders.
While Western IPs like Disney and Marvel drive high global download volumes, Eastern IPs from Japanese manga and Chinese literature dominate top-grossing charts due to deep monetization mechanics like gacha systems.
Market Analysis
Monetization
Mobile
+1
Newzoo
Jan 2022
Report
46 pages
The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters
The metaverse is evolving into a 3D social ecosystem led by 'game as a platform' models like Roblox, which currently sustains tens of millions of daily active users.
Blockchain-based 'Play-to-Earn' games represented nearly 50% of all decentralized application wallet activity by late 2021, though growth is primarily driven by emerging markets seeking income rather than gameplay.
Long-term growth for virtual platforms is hindered by high developer take rates, persistent net losses among industry leaders, and technical limitations preventing massive simultaneous user scaling.
Market Analysis
Blockchain
NFT
+3
Newzoo
Jan 2022
Report
68 pages
Mobile App Trends 2022: A Global Benchmark of App Performance
Mobile gaming remains the dominant sector, capturing 52% of total consumer spend and seeing a 32% increase in global installs.
The mobile economy reached record-breaking scale with $170 billion in consumer spending and $336 billion in projected ad spend.
Fintech experienced significant growth with a 34% rise in installs and 53% increase in sessions, though acquisition costs (eCPI) spiked from $1.05 to $3.40.
Market Analysis
Global
User Acquisition
+2
AppLovin
Jan 2022
Report
21 pages
Newzoo’s Global Gamer Study 2022
Gaming has become a primary entertainment ecosystem for 79% of the global online population, with Gen Alpha prioritizing gaming over social media and streaming.
The gaming sector reached a projected consumer spend exceeding $200 billion in 2023, with approximately 50% of Millennials, Gen Z, and Gen Alpha actively spending money on games.
Gaming is increasingly used as a social platform, as 75% of players engage in game worlds for social interaction rather than playing the primary game mechanics.
Market Analysis
Player Demographics
Player Behavior
+1
Newzoo
Jan 2022
Report
29 pages
Analyzing the Consumer and Market Impacts of Chinese Games Market Policies: China
China’s regulatory environment has tightened through strict anti-addiction laws for minors, which now cap playtime, limit in-game spending, and restrict live-streaming access for users under 18.
The licensing framework now requires detailed content reviews and real-name verification, increasing operational costs and long-term investment risks for both domestic and foreign developers.
While the licensing process is complex, a new policy allowing a single license for multiplatform releases is incentivizing developers to prioritize cross-platform title development.
Market Analysis
Player Demographics
China
Newzoo
Jan 2022
Report
34 pages
2022 Casual Gaming Report
Mobile gaming accounts for over 60% of total industry revenue, though Q1 2022 saw a decline in user spend following a pandemic-era peak of $22.6 billion.
The average cost per install (CPI) is $1.10, with a significant disparity between iOS ($2.27) and Android ($0.75).
North America is the most expensive market for user acquisition with a CPI of $3.32, while Asia-Pacific and Latin America offer more cost-effective opportunities with CPIs below $1.
Market Analysis
Player Behavior
GameRefinery
Jan 2022
Report
53 pages
Mobile Market Forecast
Global mobile app consumer spending is projected to reach $233 billion by 2026, with the App Store growing at a 14% CAGR to $161 billion and Google Play at 9% to $72 billion.
Non-game app spending is forecast to surpass mobile game revenue by 2024, with overall app revenue growth (23% CAGR) significantly outpacing game revenue growth (6% CAGR).
Worldwide annual app downloads are expected to exceed 180 billion by 2026, with Google Play accounting for 143 billion downloads compared to 38 billion for the App Store.
Market Analysis
Market Forecast
Sensor Tower
Jan 2022
Report
25 pages
Gaming Deals Activity Report: H1 2022
The global gaming industry reached a record-breaking $113.6 billion in total deal value during the first half of 2022, driven by high-profile mega-deals despite a decline in overall transaction volume.
Private investment remained resilient during H1 2022, contributing $4.6 billion to the sector despite broader public market downturns and macroeconomic instability.
Investment strategies are shifting toward mobile-focused acquisitions and a maturation of the blockchain gaming sector, which is moving away from speculative models toward content-driven development.
Market Analysis
Mergers & Acquisitions
Investment
+2
InvestGame
Jan 2022
Report
42 pages
For the Game
The global gaming industry is projected to reach 3.5 billion players and $225 billion in revenue by 2025.
Gamers are high-value 'super-consumers' who engage with television and internet platforms for nearly 60 hours per week.
Over one-third of the global player base uses gaming primarily as a social platform, necessitating a shift toward community-focused engagement strategies.
Market Analysis
Player Demographics
Marketing
+2
dentsu
Jan 2022
Report
31 pages
Annual Report of the German Games Industry 2022
The German computer games market reached a total valuation of 14 billion euros in 2022.
The industry maintains a significant player base of 8 million individuals across Germany.
The sector is supported by a structured framework of 26 industry-specific companies and employment entities.
Market Analysis
Player Demographics
Germany
Game – Verband der deutschen Games-Branche e.V.
Jan 2022
Previous
1
…
46
47
48
…
63
Next
