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mobile gaming revenue forecast 2025
The global mobile gaming market is projected to reach $103 billion in 2025, representing 55% of total game industry revenue. Growth is driven by emerging markets in Southeast Asia and Latin America, where mobile-first audiences continue to expand...
Global Games Market Report 2025
Newzoo · Page 24
“...mobile gaming will generate $92.6B in 2025, accounting for the largest share of global game revenues...”
State of Mobile Gaming 2025
Sensor Tower · Page 11
“...Southeast Asia leads mobile growth with 23% YoY increase in consumer spend, driven by Indonesia and Vietnam...”
Snippet from Global Games Market Report 2025, p.18
“The global games market will generate $188.8 billion in 2025, with mobile accounting for the largest share at $103 billion.”
Sensor Tower’s State of Mobile report puts mobile closer to $108B when you include third-party Android stores.
Eric D. · 2h ago
Unity’s Gaming Report breaks this down by monetization model. IAP vs ads tells a very different story by region.
Michiel H. · 1h ago
6 related claims found across State of Mobile, Gaming Report, and 2 others
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Claim from Global Games Market Report 2025 (Newzoo), p.22
“Hybrid-casual games are the fastest-growing mobile segment, up 28% YoY in downloads.”
Sensor Tower
supportsHybrid Casual Games Playbook · p.8
"...hybrid-casual downloads surged 31% year-over-year, outpacing every other mobile subgenre..."
Liftoff & GameRefinery
supportsCasual Gaming Apps Report · p.19
"...titles blending casual mechanics with deeper meta-game loops saw 26% growth in installs..."
Appodeal Publishing
differsMobile Casual Benchmarks Report · p.14
"...pure hypercasual installs declined 12% while hybrid variants grew, though net category growth was closer to 18%..."
3 of 7 sources shown
From State of Mobile Gaming Q4 2024 · p.12
The rise of hybrid-casualhybrid-casualA game genre blending hypercasual simplicity with deeper meta-game loops (progression, collection, narrative). Typically free-to-play with ad and IAP monetization. games has shifted user acquisition strategies. Studios are increasingly relying on ROASROASReturn On Ad Spend. The revenue generated for every dollar spent on advertising. A ROAS of 1.0 means break-even. targets rather than pure CPICPICost Per Install: the price an advertiser pays for each app install generated by a campaign. benchmarks, while D7 retentionD7 retentionThe percentage of users who return to an app 7 days after their first session. A key early indicator of product-market fit. remains the key metric for predicting long-term LTVLTVLifetime Value: the total revenue a single user is expected to generate over their entire time using the product..
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BIH1H2
Auto-savedEditor
The mobile gaming market continues to fragment across regions. Southeast Asia accounts for a growing share of global downloads, but monetization lags behind Western markets.
According to Sensor Tower (2024, p.12), in-app purchase revenue in SEA grew 18% YoY, compared to 6% in North America.data.ai (2024, p.34) reports similar trends, noting that ad-based monetization still dominates the region.
Source PDF
State of Mobile Gaming 2025
Sensor Tower
Page 12
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Global Games Market Report 2025
InsertState of Mobile Gaming 2025
InsertAsia Pacific Games Market Analysis
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