PUBG Mobile Surpasses $8 Billion in Revenue

Key insights

5 takeaways

01
PUBG Mobile has surpassed $8 billion in lifetime revenue, ranking as the second highest-grossing mobile game globally behind Honor of Kings.
02
The Chinese market, where the game is localized as Game For Peace, accounts for 57% of total lifetime revenue, totaling $4.7 billion.
03
Apple’s App Store generates 81% of the game's total lifetime revenue, a figure significantly bolstered by the absence of Google Play in China.
04
In the first quarter of 2022, the game generated $650 million, outperforming major competitors including Genshin Impact, Roblox, and Candy Crush Saga.
05
The United States and Turkey represent the next largest revenue contributors after China, accounting for 11% and 4% of total earnings, respectively.

Summary

PUBG Mobile has reached a significant financial milestone, surpassing $8 billion in lifetime revenue. This achievement solidifies its position as the second highest-grossing mobile game globally, trailing only Honor of Kings. The data, provided by Sensor Tower, highlights the game's sustained commercial dominance within the battle royale genre and the broader mobile gaming market.

The revenue distribution is heavily concentrated in China, where the title is localized as Game For Peace, accounting for 57% of total earnings, or $4.7 billion. The United States and Turkey follow as the next largest markets, representing 11% and 4% of revenue, respectively. Platform analysis indicates that the Apple App Store is the primary driver of income, capturing 81% of lifetime revenue, a figure influenced by the absence of Google Play in the Chinese market.

Performance metrics from the first quarter of 2022 further underscore the game's financial strength, with $650 million generated during that period alone. This performance places it ahead of other major titles such as Genshin Impact, Roblox, and Candy Crush Saga. These findings reflect the ongoing success of Tencent’s mobile portfolio and the continued profitability of high-engagement, live-service mobile titles on a global scale.