Axie Infinity
Game
45 documents in the library are about Axie Infinity, from writers such as Naavik, SuperJoost and Deconstructor of Fun. Each has a summary and key insights with the page they come from.
Connections
The documents about Axie Infinity on the inner ring, the other games and companies they name on the outer one. Select a cover to see it up close and open it in a new tab; drag to move, pinch or Ctrl + scroll to zoom.
Key figures from the reports
Axie Infinity’s historical success demonstrated that 50% of its player base was entirely new to crypto, with growth driven primarily by referrals from friends and family rather than traditional marketing.
Naavik, 2025 · Web3 Gaming: Insights from the Ronin Ecosystem
The 'Play to Earn' sector experienced a sharp decline by mid-2022, with daily earnings for games like Axie Infinity falling from $20 to under 50 cents.
GameDiscoverCo, 2022 · How TABS Creator Landfall Got Discovery Right!
Security vulnerabilities remain a critical industry risk, exemplified by the $600 million Axie Infinity crypto heist attributed to state-sponsored actors.
Two & a Half Gamers, 2022 · two & a half gamers session #12 - Metacore 65M loss, Niantic 1 hit wonder, Industry conference guide, p. 17
Major blockchain gaming projects are experiencing significant user declines, with Axie Infinity daily average users falling 30% in one month to approximately 107,000, and The Sandbox reporting a 29% drop to just 1,180 daily active users.
Hit Points, 2022 · Breaking Point
The Play-to-Earn (P2E) model is becoming a mainstream revenue stream and employment alternative in underdeveloped markets, with some players in regions like the Philippines earning up to $3,000 monthly from titles such as Axie Infinity.
SocialPeta, 2022 · Mobile Game Trends in 2022: It’s Now or Never
Documents about Axie Infinity
Vietnam's Mobile Dev Opportunity
Vietnam’s mobile game sector has evolved from a consumer-centric market into a burgeoning production hub, driven by a skilled talent pool forged through outsourcing, stringent regulatory frameworks that forced local publishing entities to emerge, and the explosive rise of mobile gaming.
- Vietnam has emerged as a major global mobile development hub with over 35,000 game programmers and more than 300 active local publishers.
- In 2024, five Vietnamese studios ranked among the world’s top 25 publishers, generating 2.4 billion downloads and $133 million in revenue.
- Since 2020, the sector has experienced significant growth, marked by a 67% increase in downloads and an 82% rise in earnings.
Web3 Gaming: Insights from the Ronin Ecosystem
The Ronin blockchain serves as a specialized infrastructure designed to overcome the scaling and transaction cost limitations inherent in the Ethereum network.
- The Ronin blockchain is transitioning from a curated, permissioned model to a permissionless ecosystem, allowing any developer to build on the network while maintaining Sky Mavis's role in providing strategic publishing support and grants.
- The 'Ronin effect'—the ability to drive significant user acquisition and liquidity for new projects—was validated by the game Pixels, which grew from 5,000 to millions of users in a few months and reached a multi-billion dollar market valuation.
- Sky Mavis has launched the Ronin Developer Console, a suite of tools designed to lower barriers to entry by providing features such as sponsored transactions, marketplace integration, and access to core network APIs.
two & a half gamers session #12 - Metacore 65M loss, Niantic 1 hit wonder, Industry conference guide
The mobile gaming industry currently faces significant challenges regarding user acquisition strategies, the sustainability of metaverse platforms, and the evolving utility of professional conferences.
- High-budget celebrity-led television advertising, such as Metacore’s $20 million campaign, is failing to deliver measurable returns compared to traditional digital user acquisition channels, leading to significant financial losses.
- The mobile gaming industry is struggling to replicate the success of foundational hits like Pokémon GO without the leverage of established intellectual property, highlighting the risks of relying on single-hit titles.
- Professional industry conferences like GDC and Gamescom have shifted in value from formal, lecture-based education to informal, face-to-face networking, which senior practitioners now view as the primary benefit of attendance.
two & a half gamers session #7 - Is Axie infinity dead? LTV in crypto gaming & web3 UA/marketing
The gaming industry is undergoing a fundamental transition from speculative play-to-earn models toward sustainable play-and-own frameworks.
- The 'Play-to-Earn' model is proving unsustainable due to economic inflation, leading the industry to pivot toward 'Play-and-Earn' or 'Play-to-Own' frameworks that prioritize fun and engagement over financial returns.
- Axie Infinity's economy has faced significant depreciation, forcing a shift in narrative from a platform for earning a living to a traditional gaming experience where earning is a secondary feature.
- Blockchain gaming introduces a native economic value transfer layer that allows for the enforcement of scarcity and value exchange, which was previously difficult to manage in digital environments.
Embracer’s Deal Collapse / Take-Two & Ubisoft Earnings / Mortal Kombat 1
The global gaming industry is currently navigating a period of significant structural realignment, characterized by the failure of aggressive acquisition-led growth strategies and a pivot toward rigorous capital discipline.
- Embracer Group’s failed $2 billion partnership deal and debt-fueled strategy have triggered a 45% decline in its stock price and a 30% reduction in earnings guidance.
- Major publishers are pivoting from aggressive acquisition-led growth to capital discipline, with Take-Two Interactive pruning its development pipeline to prioritize high-impact releases like the next Grand Theft Auto title in fiscal 2025.
- The fighting game genre, led by Mortal Kombat 1, Street Fighter 6, and Tekken 8, is shifting toward live-service monetization models that utilize $70 price points, recurring DLC, and cross-IP collaborations.
Sky Mavis, Delegated Proof of Stake and Building on Ronin
Sky Mavis is undergoing a strategic evolution, transitioning from a singular developer of Axie Infinity into a comprehensive B2B publisher and infrastructure provider for the broader web3 gaming sector.
- Sky Mavis is transitioning from a single-game developer to a B2B publisher and infrastructure provider for the web3 gaming sector.
- The Ronin blockchain has migrated to a Delegated Proof of Stake (DPoS) model to improve decentralization and security following the 2022 bridge hack.
- The DPoS architecture allows RON token holders to participate in validator selection, creating a more resilient network for third-party titles.
How Can the Next Wave of Web3 Games Become Sustainable?
The Web3 gaming sector faces a critical sustainability crisis, characterized by a reliance on speculative financial models that prioritize short-term growth over long-term player engagement.
- Web3 gaming currently suffers from a sustainability crisis driven by speculative financial models that prioritize short-term growth over long-term player engagement.
- The reliance on positive-sum financial incentives creates fragile economic bubbles, as evidenced by the significant decline in active users for major titles like Axie Infinity when speculative appeal wanes.
- Game economies are highly vulnerable to external market shocks due to their dependence on volatile Layer 1 cryptocurrencies, which causes player retention to collapse during market downturns.
Axie Infinity: Redemption or Ruin?
Axie Infinity currently faces an existential crisis characterized by a rapid, sustained erosion of its ecosystem.
- Axie Infinity is experiencing a critical ecosystem collapse, evidenced by a sustained loss of over 250,000 daily active users per month that the free-to-play Axie Origin update failed to reverse.
- The value of core ecosystem assets, including AXS tokens, SLP currency, and Axie NFTs, has plummeted between 82% and 99% from their historical peaks.
- The project's financial stability has severely deteriorated, with land NFT prices falling 94% from 2021 highs and the community treasury suffering an 81% write-down in total value.
Is Diablo Immortal Fun for Mortal Wallets? - The Metacast by Naavik
The gaming industry is currently navigating a critical transition as major franchises attempt to adapt their core experiences for mobile platforms and broader ecosystem expansion.
- Aggressive monetization in mobile titles like Diablo Immortal, where character upgrades can cost hundreds of thousands of dollars, risks alienating core fanbases and inviting increased global regulatory scrutiny.
- Successful mobile adaptation of major franchises requires bespoke development rather than simple ports, as evidenced by the performance of Apex Legends Mobile.
- Long-term mobile viability is increasingly dependent on sophisticated live-ops, personalized player segmentation, and strategic partnerships with experienced developers like Tencent.
How TABS Creator Landfall Got Discovery Right!
Landfall Games, the Swedish developer behind Totally Accurate Battle Simulator (TABS), achieves significant market discovery by prioritizing visual legibility, user-generated content, and unconventional release strategies.
- Landfall Games successfully kickstarts multiplayer player bases by offering titles for free during the first 24 to 100 hours, resulting in three million downloads for Totally Accurate Battlegrounds and one million for Knightfall.
- Visual legibility and physics-based interactions are critical for market discovery, as they allow games to go viral easily through short-form video content like GIFs and YouTube clips.
- Sandbox and survival genres provide smaller development teams more flexibility than AAA genres because players prioritize creative experimentation over the high-polish standards required for competitive shooters or MOBAs.
The Future of Axie Infinity with Philip La, Game Lead at Sky Mavis - The Metacast by Naavik
The future of Axie Infinity centers on a strategic pivot from speculative, earnings-driven mechanics toward a sustainable, fun-first gaming experience.
- Axie Infinity is pivoting from speculative, earnings-driven mechanics to a fun-first model that prioritizes high-quality gameplay, improved graphics, and intuitive progression.
- The platform has adopted a freemium model to lower barriers to entry, allowing players to access the 3v3 battle loop and PvE content without an initial financial investment.
- Economic stability is being managed through a balanced system of token sinks and sources designed to discourage pure extraction and promote long-term sustainability.
Blockchain Gaming with the Web3 OG, Shahaf Bar Geffen
The blockchain gaming sector is undergoing a critical transition from speculative, finance-driven models toward a sustainable paradigm centered on entertainment and digital ownership.
- The blockchain gaming industry is shifting from speculative, finance-driven models toward a sustainable paradigm that prioritizes high-quality entertainment and digital ownership.
- Blockchain technology should function as invisible infrastructure that enables a read-write-own model rather than serving as the primary marketing hook for users.
- Developers are moving away from the volatile boom-and-bust cycles seen in early projects like Axie Infinity by focusing on long-term player retention and engagement.