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Cover of IGG Inc 2020 Annual Results
Financial report33 pages

IGG Inc 2020 Annual Results

The 2020 annual results for IGG Inc. demonstrate a period of significant financial growth and operational expansion for the global mobile game developer and publisher.

  • IGG Inc. achieved record-high profitability in 2020 with a 64% surge in net profit to US$270.2 million, alongside a 5% increase in total revenue to US$704.1 million.
  • The flagship title Lords Mobile drove core performance, while strategic investments in mobile internet and gaming sectors contributed nearly US$130 million to the annual bottom line.
  • The company returned 79% of its annual net profit to shareholders through a combination of dividend payouts and share buy-back programs.
IGGMar 2021
Cover of Why TikTok Matters for Game Discovery
Article

Why TikTok Matters for Game Discovery

TikTok has emerged as a potent tool for video game discovery, capable of driving significant viral interest for titles with strong visual or narrative hooks.

  • TikTok serves as a high-impact discovery engine for younger audiences, evidenced by a single viral video for 'Before Your Eyes' reaching 1.6 million views and driving a direct spike in Steam followers and sales.
  • Launching games between 6:00 AM and 10:00 AM Pacific Time maximizes sales velocity by capturing peak evening engagement in Europe followed immediately by North American prime-time.
  • High initial sales velocity is critical for securing visibility on Steam’s algorithmic charts, such as the 'New and Trending' section.
GameDiscoverCoMar 2021
Cover of Time is Money - Five Ways to Up Your Game Development Process on Your Way to Hypercasual Success
31 min
PocketGamer.biz31 min

Time is Money - Five Ways to Up Your Game Development Process on Your Way to Hypercasual Success

The hypercasual gaming sector demands a high-velocity development framework where the transition from initial concept to market-leading success occurs within a four-week window.

  • Hypercasual development cycles must be completed within a four-week window from initial concept to market launch.
  • Concept viability must be validated before full production by using click-through rate video ads and cost-per-install metrics to confirm market demand.
  • Strong day-one retention is secured by creating a frictionless initial player experience with intuitive onboarding that eliminates early user frustration.
PocketGamer.bizFeb 2021
Cover of What Genres Were Booming in 2020
Article

What Genres Were Booming in 2020

This analysis examines the mobile gaming market landscape in 2020, focusing on revenue and download trends across Tier-1 Western and Eastern markets.

  • The mobile gaming market in 2020 remained highly sensitive to blockbuster releases, exemplified by Genshin Impact generating $520 million in its first four months and PUBG Mobile reaching $3 billion in lifetime revenue.
  • Among Us experienced viral growth in 2020, recording a 735% surge in monthly downloads by September.
  • Tier-1 Eastern markets saw sharp revenue spikes in the Battler subgenre, while Third-Person Shooters maintained dominance through established titles like PUBG Mobile.
AppMagicFeb 2021
Cover of State of Mobile 2021
Report55 pages

State of Mobile 2021

The mobile industry experienced a historic acceleration in 2020, effectively compressing two to three years of projected growth into a single twelve-month period.

  • Mobile gaming remains the primary economic engine of the industry, accounting for 66% of total consumer spending and projected to exceed $120 billion in 2021.
  • Global consumer spending on apps rose 20% year-over-year to $143 billion, while daily mobile engagement reached an average of 4.2 hours per user, surpassing live television viewership in the U.S.
  • The mobile advertising market reached $240 billion in total spend, bolstered by a 95% increase in ad placements within the United States.
data.aiJan 2021
Cover of Who's Playing What on PlayStation 5?
Article

Who's Playing What on PlayStation 5?

This analysis examines early PlayStation 5 engagement trends by utilizing playtime data from a sample of 3,018 active users tracked via the PS Time Tracker platform.

  • Long-standing titles like FIFA 21, Destiny 2, and Fortnite remain primary drivers of PS5 engagement, rivaling the impact of new platform exclusives.
  • Early PS5 engagement analysis, based on a sample of 3,018 active users tracked via PS Time Tracker, shows that new releases like Cyberpunk 2077 and the Demon’s Souls remake dominate initial interest.
  • Cross-generational support for frequently updated titles is a critical factor in maintaining console activity levels.
GameDiscoverCoDec 2020
Cover of Real-Time Data Processing for Multiplayer Online Games
21 min
Game Developers Conference21 min

Real-Time Data Processing for Multiplayer Online Games

The primary objective of real-time data processing in multiplayer online games is to provide immediate insights into player behavior, revenue streams, and system integrity.

  • A robust real-time data pipeline for MMORPGs relies on a three-tier architecture: Logstash for collection, Kafka as a high-throughput distributed transfer station, and Flink for real-time computation.
  • Kafka serves as the central message broker capable of processing millions of messages simultaneously, offering fault tolerance and easy horizontal scaling without server downtime.
  • Apache Flink is preferred for streaming analytics due to its 'exactly-once' processing guarantee, which prevents data loss or duplicate calculations, and its checkpointing mechanism for recovery to specific time points.
Game Developers ConferenceNov 2020
Article

Who Are the 'Game Subscription' Believers & Non-Believers?

The video game industry is currently divided regarding the long-term viability of premium subscription services.

  • Major publishers like Electronic Arts are aggressively pursuing subscription models to secure direct player relationships, with EA reporting over 6.5 million paid subscribers.
  • Industry leaders remain divided on monetization, as publishers like Take-Two argue that traditional premium ownership models offer superior economics compared to the uncertainty of subscription catalogs.
  • Independent developers face a highly saturated market where they must compete against both high-budget AAA titles and a massive volume of hobbyist and semi-professional games.
GameDiscoverCoNov 2020
Article

Call for Data: Steam Game Revenue Over Time

The primary objective of this initiative is to gather anonymized revenue data from Steam developers to analyze long-term sales trends and revenue scaling.

  • Steam wishlist-to-sales conversion rates for the first week declined from 10% in 2019 to 7.3% in 2020, indicating a trend of decreasing conversion efficiency.
  • Games released on Steam in 2020 averaged 41 sales per review, with a typical performance range between 20 and 60 sales per review.
  • The current data collection initiative aims to establish benchmarks for the 'long tail' of game revenue by analyzing performance from launch through the first three years.
GameDiscoverCoOct 2020
Cover of Beta test my next major game project?
19 min
Thomas Brush19 min

Beta test my next major game project?

The platform Full-Time Game Dev serves as a comprehensive educational resource designed to transition aspiring developers into full-time careers within the independent game industry.

  • The 'Full-Time Game Dev' platform posits that technical coding skills are secondary to mastering marketing, business operations, and funding strategies for a sustainable indie career.
  • The curriculum is built on the creator's decade of experience launching titles such as 'Pinstripe' and 'NeverSong'.
  • Core modules integrate technical instruction in 2D illustration, C# programming, and Unity with business-focused training on social media growth, game design bibles, and Steam launch execution.
Thomas BrushOct 2020
Cover of Love Bros: How Companies Should Stop Wasting Time!
67 min
GameMakers67 min

Love Bros: How Companies Should Stop Wasting Time!

Corporate inefficiency stems primarily from excessive meeting culture and a failure to protect time for deep, focused work.

  • Organizations must protect deep work by decoupling the schedules of makers and managers to prevent productivity-killing context switching.
  • Replace redundant meetings with asynchronous communication tools, such as status notes and video updates, to reduce operational bloat.
  • Mandatory meetings must be strictly limited to 30 minutes, featuring clear agendas, designated owners, and the smallest possible participant list.
GameMakersOct 2020
Cover of Interview with Blackthornprod (20 Year Old Full Time Game Dev!)
64 min
Thomas Brush64 min

Interview with Blackthornprod (20 Year Old Full Time Game Dev!)

Achieving financial sustainability as an independent game developer requires a shift away from relying exclusively on game sales, which are often unpredictable.

  • Achieve financial sustainability by diversifying revenue streams beyond game sales, integrating income from YouTube tutorials, Patreon support, and educational courses to mitigate the inherent risks of game production.
  • Adjust marketing expectations for indie titles, as actual long-term wish-to-sale conversion rates typically trend between 10 and 15 percent, significantly lower than the often-cited 50 percent benchmark.
  • Prioritize digital community building over traditional industry networking, as direct audience engagement on digital platforms is more efficient for long-term success than attending trade shows or conferences.
Thomas BrushSep 2020