miHoYo
Documents about miHoYo
Genshin Impact: $3.7 Billion Generated on Mobile in First Two Years
Genshin Impact has established itself as a dominant force in the mobile gaming sector, generating $3.7 billion in global player spending across the App Store and Google Play during its first two years of operation.
- Genshin Impact generated $3.7 billion in mobile player spending globally across the App Store and Google Play during its first two years following its September 28, 2020, launch.
- The title ranks as the No. 3 highest-grossing mobile game worldwide since its release, trailing only Tencent’s Honor of Kings ($5.5 billion) and PUBG Mobile ($4.9 billion).
- Genshin Impact is the top-earning mobile game utilizing gacha monetization, significantly outperforming competitors like Rise of Kingdoms and Three Kingdoms Strategic, which each generated $1.7 billion in the same period.
Top Gaming Advertisers to Watch in 2022
This analysis examines the digital advertising strategies of major gaming publishers during December 2021, a period characterized by significant new title releases and intense competition for player engagement.
- Riot Games led the gaming industry in digital advertising spend during December 2021, investing $22.1 million to generate 1.3 billion impressions.
- Electronic Arts followed as the second-largest advertiser with $13.7 million in spend, while Aristocrat Technologies Australia ($10.8M), miHoYo ($10.2M), and Nintendo ($9.8M) rounded out the top five.
- Riot Games and Aristocrat Technologies both concentrated 96% of their advertising on YouTube, relying heavily on video-based content and influencer-driven strategies.
GameMakers 2021 Drunk Awards Show
The year 2021 served as a transformative period for the global gaming industry, characterized by a stark divide between companies successfully navigating the metaverse and subscription-based models and those struggling with internal cultural crises and product execution. miHoYo emerged as a dominant force, with Genshin Impact…
- The legal battle between Apple and Epic Games emerged as the industry's most consequential event, signaling a long-term shift in the operational model of app store marketplaces.
- The deprecation of Apple’s IDFA forced a fundamental industry-wide pivot in user acquisition strategies, disrupting traditional mobile marketing models.
- miHoYo’s Genshin Impact established a new benchmark for revenue efficiency and global engagement, while Roblox solidified its metaverse leadership through strong stock performance and brand integration.
Genshin Impact Reaches $2 Billion in Revenue on Mobile Alone in Its First Year Since Launch
The provided material covers two distinct analytical snapshots of the mobile gaming industry, focusing on the financial performance of specific titles and broader trends in ad monetization.
- Genshin Impact generated $2 billion in mobile revenue within its first year of release, establishing it as one of the highest-grossing mobile titles globally.
- In 2025, mobile game advertising revenue across 19 major markets exceeded $12 billion, with 2.4 trillion total ad impressions served.
- The adoption of ad-based monetization in mobile games increased from 45.1% in July 2021 to 55.6% by May 2026, driven by stagnation in in-app purchase revenue.
miHoYo Partners With Tencent: Reduced Fees for Genshin Impact
The partnership between miHoYo and Tencent marks a significant shift in the distribution landscape of the Chinese mobile gaming market.
- miHoYo has partnered with Tencent to launch Genshin Impact on the MyApp Android store, securing a favorable 70/30 revenue split in its favor.
- The 70/30 revenue split represents a significant deviation from the standard 50/50 commission model typically imposed by third-party Android stores in China.
- Genshin Impact generated 660,000 downloads on Tencent’s MyApp store within the first few days of its release on September 21, 2021.
Game Companies Face Structural Change in 2021 | The Warning!
The gaming industry faces a period of significant structural transformation in 2021, driven by five converging factors that threaten to disrupt established business models.
- The gaming industry is transitioning from the 2020 pandemic-driven hyper-growth phase to a more complex, data-constrained environment characterized by normalized user behavior.
- The deprecation of Apple’s Identifier for Advertisers (IDFA) is eroding the efficacy of user acquisition, specifically threatening the monetization models of hyper-casual game developers.
- A scarcity of viable mid-tier M&A targets is forcing major firms to pivot toward riskier, larger public transactions or smaller, pre-revenue acquisitions to maintain growth.
Genshin Impact: miHoYo Plans 12-Year Support Roadmap
The primary focus of this report is the strategic extension of the development and support roadmap for the title Genshin Impact.
- miHoYo is reportedly extending the development roadmap for Genshin Impact from an initial 5-year plan to a 12-year support cycle.
- The decision to extend the game's lifespan follows record-breaking financial performance, with the title surpassing $1 billion in mobile revenue in under six months.
- In the preceding year, miHoYo generated nearly $800 million in total revenue, largely driven by the success of Genshin Impact.
Genshin Impact: Deconstructing Mobile’s Next Frontier
Genshin Impact marks a transformative inflection point in the global gaming industry, proving that high-fidelity, console-quality open-world experiences are commercially viable within the mobile free-to-play market.
- Genshin Impact generated approximately $400 million in mobile revenue within its first two months following its September 28, 2020 launch, averaging $6 million per day.
- The title achieved a monthly revenue rate 24 times higher than miHoYo’s previous flagship game, Honkai Impact 3rd, which grossed $500 million over five years.
- miHoYo utilized a cross-platform strategy and high-fidelity production values to deliver a console-like experience on mobile, supported by a custom rendering pipeline that adapts to host platforms.
Genshin Impact Generates $60 Million in First Week as it Becomes World’s No. 2 Grossing Mobile Game
The mobile role-playing game Genshin Impact, developed by miHoYo, achieved significant commercial success during its launch week, generating approximately $60 million in global player spending between September 28 and October 4, 2020.
- Genshin Impact generated approximately $60 million in global player spending across the App Store and Google Play during its first week following its September 28, 2020, launch.
- The title debuted as the world's No. 2 grossing mobile game, trailing only Tencent's Honor of Kings and surpassing PUBG Mobile.
- International markets accounted for 58% of the game's total revenue, with $35 million earned outside of China compared to $25 million within the country.