miHoYo
Documents about miHoYo
miHoYo’s Honkai: Star Rail Sponsors Chinese Dota 2 Teams LGD Gaming and AR for The International
In October 2023, the game developer miHoYo announced a sponsorship deal between its role-playing title, Honkai: Star Rail, and two prominent Chinese Dota 2 teams, LGD Gaming and AzureRay.
- miHoYo’s game Honkai: Star Rail has secured sponsorship deals with Chinese Dota 2 teams LGD Gaming and AzureRay for The International 2023.
- This partnership marks a rare instance of a video game developer sponsoring an esports team competing in a title developed by a different company, Valve.
- The sponsorship branding, featuring the Honkai: Star Rail logo, will appear on the jerseys of both LGD Gaming and AzureRay during the tournament held in Seattle from October 12–29, 2023.
How Honkai: Star Rail Reveals Cracks in the HoYoverse
Honkai: Star Rail represents a significant commercial milestone for miHoYo, successfully revitalizing the mobile turn-based RPG genre and generating over $1 billion in revenue.
- Honkai: Star Rail (HSR) has failed to drive incremental revenue for miHoYo, as its launch resulted in significant cannibalization of Genshin Impact's player base and revenue.
- Total monthly portfolio revenue for miHoYo has returned to pre-HSR levels, indicating that HSR is primarily shifting existing player spending rather than expanding the company's total earnings.
- HSR’s revenue efficiency is relatively low, with its first two months of revenue ($256M) only marginally outperforming Genshin Impact’s launch period ($235M) by a factor of 1.1x.
Honkai: Star Rail Hits $500 Million in Mobile Revenue
The provided information details two distinct analyses of the mobile gaming market, focusing on revenue milestones for specific titles and broader trends in advertising monetization.
- Honkai: Star Rail generated $500 million in mobile revenue within its first three months, nearly matching the $515 million initial performance of Genshin Impact.
- Global mobile game advertising revenue exceeded $12 billion in 2025, driven by 2.4 trillion ad impressions and 24.6 billion downloads of ad-supported titles.
- Ad-based monetization prevalence increased from 45.1% in 2021 to 55.6% by mid-2026, as developers shift away from stagnant in-app purchase models.
Tencent Becomes Top Mobile Publisher by Consumer Spend Globally
The mobile market analytics firm data.ai has released its annual Top Publisher Awards, identifying the leading global mobile publishers based on consumer spending throughout 2022.
- Tencent maintained its position as the top global mobile publisher by consumer spend for the sixth consecutive year in 2022, driven by titles like Honor of Kings and mobile versions of PUBG and Call of Duty.
- ByteDance rose to the second position in global mobile publisher rankings, reflecting significant growth in consumer spending.
- Industry consolidation is actively reshaping the market, highlighted by Take-Two Interactive’s debut at number 15 following its acquisition of Zynga.
How Did 3 Developers Launch a Top Shooter Game on Steam?
The rapid ascent of the multiplayer shooter BattleBit Remastered serves as a case study for the viability of small-team development within the competitive PC gaming market.
- The low-poly shooter BattleBit Remastered, developed by a team of three to four people, reached #2 on Steam’s top revenue charts with over 64,795 concurrent players.
- BattleBit Remastered is a $14.99 Unity-based title that features 254-player matches, destructible environments, and has maintained a 90.42% positive review rating across 16,852 reviews.
- Tencent’s survival MMO Undawn achieved the #1 spot for worldwide downloads during the week of June 22, 2023.
Genshin Impact Developer miHoYo Generated More Profit in 2022 Than Activision Blizzard, EA, and Embracer
The financial performance of miHoYo, the developer behind the global hit Genshin Impact, highlights a significant shift in the gaming industry's profitability landscape.
- In 2022, miHoYo generated 16.145 billion yuan ($2.26 billion) in net income, surpassing the annual profits of major Western publishers including Activision Blizzard, Electronic Arts, and Embracer Group.
- miHoYo achieved 27.34 billion yuan ($3.83 billion) in total revenue during 2022, driven primarily by the sustained success of Genshin Impact and the launch of Honkai: Star Rail.
- Genshin Impact has reached over $4 billion in lifetime mobile revenue, serving as the primary financial engine for the company's high-margin operational model.
Genshin Impact’s Monthly Revenue Dropped to $53 Million in May
Genshin Impact experienced its lowest monthly revenue performance since its September 2020 launch, generating $53.8 million in mobile revenue during May 2023.
- Genshin Impact mobile revenue hit a record low of $53.8 million in May 2023, a significant drop from $87.7 million in April 2023.
- The revenue decline is attributed to the underperformance of specific character banners, such as Baizhu, and the competitive impact of miHoYo’s new title, Honkai: Star Rail, which earned $132 million in its debut month.
- Despite the revenue dip, Genshin Impact’s mobile download volume remained stable at approximately 4 million installs in May.
Eggy Party: Global Market Expansion Analysis
The analysis examines the market performance and global expansion potential of Netease’s mobile title, Eggy Party.
- NetEase is preparing a global launch for Eggy Party, a mobile casual game inspired by Fall Guys that features competitive multiplayer and a creative 'Eggy Workshop' mode.
- Eggy Party has achieved significant success in China, generating $151 million in lifetime revenue and 49.3 million downloads on iOS alone.
- Tencent and MiHoYo (HoYoverse) currently dominate the global mobile market, collectively controlling 50% of the top 10 worldwide revenue-generating games.
Honkai: Star Rail First Month Revenue Analysis
The mobile launch of Honkai: Star Rail demonstrated significant commercial success, generating $132.3 million in in-app purchase revenue during its first 30 days of global availability.
- Honkai: Star Rail generated $132.3 million in net mobile in-app purchase revenue during its first 30 days of global availability.
- The game achieved 15.9 million downloads in its first month, with total installs exceeding 21 million when including the soft launch period.
- Revenue is heavily concentrated in Asian markets, with China accounting for 34% of total earnings, followed by Japan at 26%, the United States at 15%, and South Korea at 8%.
Microsoft Acquires Speedbumps / Apple’s Legal Victory / Ballooning Game Costs
The global gaming industry is currently defined by a tension between aggressive regulatory oversight and the pursuit of massive, high-budget transmedia franchises.
- Regulatory scrutiny, led by the UK’s Competition and Markets Authority, is forcing major platform holders like Microsoft to offer cloud-gaming concessions to secure large-scale acquisitions.
- The ruling against Apple’s anti-steering provisions creates a legal pathway for developers to bypass traditional commission structures, potentially lowering entry barriers for mobile and Web3 gaming.
- Flagship 'quadruple-A' development and marketing budgets have ballooned into the hundreds of millions, requiring long-term live-service support and data-driven CRM to ensure profitability.
Honkai: Star Rail Tops Genshin Impact in First-Day Mobile Revenue
The launch performance of miHoYo’s turn-based RPG, Honkai: Star Rail, demonstrates significant commercial success, surpassing the initial mobile revenue generated by the developer’s previous flagship title, Genshin Impact.
- Honkai: Star Rail outperformed Genshin Impact’s 2020 launch, generating $6.3 million in mobile revenue during its first 24 hours compared to Genshin Impact’s $4.6 million.
- In its first six days following the April 26, 2023, global release, Honkai: Star Rail accumulated over $32 million in total mobile revenue.
- China is the primary market for Honkai: Star Rail, contributing 39% of total revenue, followed by Japan (22%), the United States (15%), and South Korea (6%).
Market Wire: January 23, 2023
This market analysis provides a comprehensive overview of the mobile gaming industry as of January 2023, focusing on high-profile corporate conflicts, merger and acquisition (M&A) trends, and regulatory challenges.
- The partnership between Blizzard and NetEase has collapsed, resulting in the public dismantling of a World of Warcraft statue and accusations from NetEase that Blizzard engaged in bad-faith negotiations while seeking new partners.
- Playtika has proposed a $3.7 billion all-cash acquisition of Rovio, a move some analysts speculate may function as a 'poison pill' to deter other potential takeovers of Playtika.
- France's data protection agency, CNIL, fined mobile publisher Voodoo €3 million for using the IDFV (IDentifier For Vendors) for advertising purposes without obtaining explicit user consent.