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Fnatic Promotes Nyan Heroes
The UK-based esports organization Fnatic has entered into a partnership to promote Nyan Heroes, a free-to-play, team-based hero shooter currently in its early-alpha development phase.
- Esports organization Fnatic has entered into a partnership to promote Nyan Heroes, a free-to-play, blockchain-based hero shooter currently in early-alpha development on the Solana network.
- The financial terms of the partnership between Fnatic and the developers of Nyan Heroes were not disclosed.
- Nyan Heroes is available on the Epic Games Store and features optional NFT components, though developers state the game does not require an external wallet to play.
PGL Renews Partnership With Shikenso Analytics
International esports tournament organizer PGL has renewed its exclusive partnership with Shikenso Analytics, a firm specializing in marketing and sponsorship data.
- Esports tournament organizer PGL has renewed its exclusive partnership with Shikenso Analytics to utilize the firm's AI-driven sponsorship and marketing data tools.
- The renewed partnership will specifically support the evaluation of the PGL Major Copenhagen 2024, a Counter-Strike 2 competition held at the Royal Arena in Denmark.
- PGL will use Shikenso’s platform to monitor and optimize sponsorship performance across social and streaming channels to improve value for brand partners.
Skyesports Reveals European Teams for Skyesports Masters
Skyesports has announced the lineup for the European Qualifier of the Skyesports Masters, an international Counter-Strike 2 competition.
- The Skyesports Masters main event for Counter-Strike 2 will take place in India from April 8–14 with a total prize pool of $350,000 USD.
- A European qualifier featuring 12 teams in a single-elimination bracket is scheduled for March 19–24 to determine additional participants for the main event.
- The 12 teams competing in the European qualifier are Guild Eagles, Fnatic, BetBoom Team, FORZE Esports, B8, Preasy Esport, Natus Vincere Junior, Pera Esports, 3DMAX, Sprout, TSM, and GUN5.
Team Liquid Partners With Shikenso Analytics
Team Liquid has entered into a strategic partnership with Shikenso Analytics, a Germany-based firm specializing in marketing and sponsorship data solutions for the gaming and esports sectors.
- Team Liquid has entered a strategic partnership with the German marketing analytics firm Shikenso Analytics to optimize its sponsorship and partnership strategies.
- The organization will utilize Shikenso’s AI-driven data tools to monitor performance metrics across its various social and streaming channels.
- Team Liquid intends to integrate Shikenso’s analytics into its internal processes, ranging from initial partnership pitches to final campaign reporting.
GIANTX Partners With Shikenso Analytics
The esports organization GIANTX, formed through the recent merger of UK-based EXCEL Esports and Spain-based Giants Gaming, has entered into a partnership with the German analytics firm Shikenso Analytics.
- GIANTX, the newly formed entity resulting from the merger of EXCEL Esports and Giants Gaming, has entered a partnership with Shikenso Analytics to utilize its AI-powered marketing and sponsorship evaluation tools.
- The partnership will focus on measuring the performance of partner campaigns across live streams, video content, social media, and various partner integrations.
- GIANTX will use these analytics to evaluate and compare the performance of its major partners, including brands such as HSBC UK, Burger King, Kit Kat, Hot Wheels, and JD Sports.
Mike Milanov Joins Qiddiya Gaming as Chairman
Mike Milanov, a former executive at Team Liquid, has been appointed as the chairman of the newly formed gaming and esports advisory board for Qiddiya City.
- Former Team Liquid executive Mike Milanov has been appointed as the chairman of the newly formed Qiddiya Gaming & Esports Advisory Board.
- Qiddiya Gaming is a core component of Qiddiya City, a Saudi Arabian mega-project backed by the Public Investment Fund, designed to serve as an international hub for entertainment and esports.
- The Qiddiya gaming district will feature 500,000 square meters of space, including four dedicated esports arenas with a combined peak capacity of 73,000 spectators.
Riot Games Names Mark Zimmerman LCS Commissioner
Riot Games has appointed Mark “MarkZ” Zimmerman as the new commissioner of the League of Legends Championship Series (LCS) for the 2024 season.
- Riot Games has appointed Mark “MarkZ” Zimmerman as the new LCS Commissioner for the 2024 season, replacing Jackie Felling.
- The LCS will return to a weekend broadcast format for 2024, reversing the 2023 experiment that utilized a weekday schedule.
- The league is reducing its number of participating teams from 10 to eight for the 2024 season.
John DeHart Officially Announces Role at Allstar.gg
John DeHart has officially transitioned into the role of director of business development at Allstar.gg, a New York City-based cloud-based content creation platform.
- John DeHart has been appointed as the director of business development for the cloud-based content creation platform Allstar.gg, having served in the role in a stealth capacity since October 2023.
- Allstar.gg recently secured $12 million in a Series A funding round led by the venture capital firm Drive Capital.
- Since its inception in 2018, Allstar.gg has raised a total of $18 million from investors including Mark Cuban, Studio VC, J-Ventures, and Overwolf.
The Esports Awards Lifetime Achievement Award Class of 2023
The Esports Awards announced the 2023 inductees for the Lifetime Achievement in Esports award, a recognition program dedicated to honoring professionals who have made significant, long-term contributions to the growth and development of the competitive gaming industry.
- The Esports Awards announced its 2023 Lifetime Achievement inductees: Michael “Odee” O’Dell, Ian “Crimsix” Porter, Chris Puckett, Victor “Nazgul” Goossens, Shane “rapha” Hendrixson, Manuel “Grubby” Schenkhuizen, Lee “Flash” Young Ho, and Marc Merrill.
- Lexus has renewed its partnership with the Esports Awards for 2023, marking its fifth consecutive year as a presenting partner.
- As part of its sponsorship, Lexus will sponsor the “Streamer of the Year” and “Esports Organization of the Year” award categories.
Team Liquid Signs Nihachu as a Brand Ambassador
Team Liquid has officially signed German-language content creator Nihachu as a brand ambassador, marking a strategic expansion of the organization’s influencer roster.
- Team Liquid has signed German-language content creator Nihachu as a brand ambassador to headline its partnership with PC manufacturer Alienware.
- Nihachu brings a combined social media and streaming audience of nearly 11 million followers across platforms including Twitch, YouTube, TikTok, Instagram, and Twitter.
- As part of the deal, Nihachu will host the Team Liquid YouTube series 'Two People Talking,' succeeding Jeremy 'Disguised Toast' Wang.
ICYMI: Monumental Sports & Entertainment Scored an Investment From the Qatar Investment Authority
The Qatar Investment Authority (QIA), the sovereign wealth fund of the Qatari government, has acquired a minority stake in Monumental Sports & Entertainment (MSE).
- The Qatar Investment Authority (QIA) acquired a minority stake in Monumental Sports & Entertainment (MSE), a deal previously reported to be valued at $4 billion.
- MSE is the parent company of aXiomatic Gaming, which holds a controlling interest in the esports organization Team Liquid.
- The investment also impacts MSE’s esports operations, which include NBA 2K League teams Wizards District Gaming and Caps Gaming.
Perfect World to Host CS:GO Asian Championship in Shanghai
Chinese game publisher and distributor Perfect World has announced it will host the Counter-Strike: Global Offensive (CS:GO) Asian Championship (CAC) in Shanghai from November 8–12, 2023.
- Perfect World will host the CS:GO Asian Championship (CAC) in Shanghai from November 8–12, 2023, featuring a total prize pool of $500,000 USD.
- Confirmed participating teams for the event include ENCE, G2 Esports, FaZe Clan, Mouz, and Team Liquid.
- The tournament is being co-organized by Perfect World and PGL, marking a continuation of their partnership on regional esports events.