PGL Renews Partnership With Shikenso Analytics

International esports tournament organizer PGL has renewed its exclusive partnership with Shikenso Analytics, a firm specializing in marketing and sponsorship data. The collaboration focuses on leveraging AI-driven tools to monitor and optimize sponsorship performance across streaming and social media channels. By utilizing these analytics, PGL aims to enhance its partnership management capabilities and provide greater value to the brands involved in its events.

The renewed agreement is specifically tasked with evaluating the PGL Major Copenhagen 2024, a major Counter-Strike 2 competition held in Denmark. While the financial terms of the deal remain undisclosed, the partnership underscores a broader industry trend toward data-backed sponsorship evaluation. PGL intends to use these insights to establish higher standards for performance metrics within the competitive gaming landscape.

This partnership aligns PGL with a diverse roster of industry entities that utilize Shikenso’s platform, including prominent esports organizations such as Team Liquid, G2 Esports, Fnatic, and SK Gaming. By integrating advanced data solutions into its tournament operations, PGL seeks to refine its commercial strategy and maintain a competitive edge in the global esports market.