Lenovo
Company
Documents about Lenovo
Shikenso Analytics Extends FURIA Partnership for Two Years
Brazilian esports organization FURIA has extended its partnership with AI-powered sponsorship analytics provider Shikenso Analytics for an additional two years.
- Brazilian esports organization FURIA has renewed its partnership with AI-powered analytics provider Shikenso Analytics for an additional two years.
- The agreement focuses on utilizing Shikenso’s technology to track, measure, and optimize sponsor visibility across digital platforms, including Twitch and YouTube.
- FURIA’s CMO, Pedro Lopes, stated that the partnership is essential for providing transparent data on partner ROI and identifying new growth opportunities.
NODWIN Gaming Partners With Esports World Cup Foundation
NODWIN Gaming has entered into a strategic partnership with the Esports World Cup Foundation (EWCF) to manage media rights sales and distribution across South Asia.
- NODWIN Gaming has partnered with the Esports World Cup Foundation (EWCF) to manage media rights sales and distribution across South Asia, including India, Bangladesh, and Nepal.
- Under the agreement, NODWIN Gaming will serve as the EWCF’s marketing partner for the Indian market, executing localized campaigns and initiatives.
- The Esports World Cup is an annual multi-title tournament held in Riyadh, Saudi Arabia, running from early July through the end of August.
GameSquare’s Stream Hatchet Partners With Esports World Cup
GameSquare Holdings has secured a partnership for its subsidiary, Stream Hatchet, to serve as the official data and insights partner for the 2025 Esports World Cup.
- GameSquare subsidiary Stream Hatchet has been named the official data and insights partner for the 2025 Esports World Cup, replacing the 2024 partner, Esports Charts.
- The 2025 Esports World Cup is a seven-week, multi-title tournament taking place in Riyadh, Saudi Arabia, from July 7 to August 24, 2025.
- The event features a total prize pool exceeding $70 million USD and is funded by the Saudi Arabian government’s Public Investment Fund.
Lenovo Partners With the Esports World Cup
The Esports World Cup Foundation has secured a partnership with Lenovo, designating the company’s Legion brand as the official PC and gaming hardware provider for the 2025 Esports World Cup.
- Lenovo’s Legion brand has been named the official PC and gaming hardware partner for the 2025 Esports World Cup, held in Riyadh, Saudi Arabia, from July 7 to August 24.
- The partnership provides tournament participants with Lenovo Legion Tower 7i and 5i desktops, Legion Pro 7i laptops, and various gaming peripherals for use in competition and practice areas.
- Lenovo will integrate its branding into global broadcasts, digital content, and onsite festival zones where attendees can test the company's hardware.
How Indiana Jones and Fast Food Simulator Hit It Big on Steam This Week
This analysis examines the current landscape of video game discovery and market performance as of mid-December 2024.
- Valve has officially prohibited third-party organizers from charging developers for store placement on Steam, enforcing stricter control over platform discovery.
- Major Q4 2024 market interest is currently concentrated on high-profile releases including Indiana Jones and the Great Circle, Marvel Rivals, and Path of Exile 2.
- Balatro, Webfishing, and Satisfactory are identified as the highest-rated Steam titles of 2024 based on a combination of review volume and algorithmic scoring.
Complexity Partners With Sonic Labs
Complexity Gaming has entered into a strategic partnership with Sonic Labs, establishing the blockchain platform as the organization’s official and exclusive blockchain sponsor.
- Complexity Gaming has named Sonic Labs as its official and exclusive blockchain sponsor.
- The partnership includes the development of a Complexity-branded Web3 integrated fan application and branding rights on team uniforms.
- Sonic Labs will sponsor Complexity’s monthly Counter-Strike NA Revival Series tournaments and the upcoming Counter-Strike NA LAN event scheduled for May 2025.
FURIA Partners With Hellmann’s
The Brazilian esports organization FURIA has entered into a worldwide partnership with the Unilever-owned condiment brand Hellmann’s.
- Brazilian esports organization FURIA has entered into a worldwide partnership with the Unilever-owned mayonnaise brand Hellmann's.
- The partnership includes collaborative content creation, joint competitions, and exclusive marketing initiatives, featuring the tagline 'Hellmann’s: the irresistible flavor of FURIA.'
- Hellmann's branding debuted on FURIA’s uniforms during major events including IEM Cologne, the Brazilian League of Legends Championship (CBLOL), and the Esports World Cup in Riyadh.
G2 Esports Renews Partnership With Shikenso Analytics
G2 Esports has extended its partnership with the German analytics firm Shikenso Analytics through 2025.
- G2 Esports has extended its partnership with German analytics firm Shikenso Analytics through 2025.
- The partnership focuses on using Shikenso’s AI-driven technology to evaluate the effectiveness and exposure of G2 Esports' sponsorships across broadcast and social media channels.
- Financial terms of the contract renewal between G2 Esports and Shikenso Analytics were not disclosed.
Complexity Gaming Teams Up With Shikenso Analytics
North American esports organization Complexity Gaming has entered into a strategic partnership with the Germany-based firm Shikenso Analytics.
- Complexity Gaming has entered a partnership with German firm Shikenso Analytics to evaluate and improve the effectiveness of its sponsorship and marketing campaigns.
- Complexity will utilize Shikenso’s AI-driven tools to track and analyze brand performance across social media, video content, and live event streams.
- The financial terms and the duration of the agreement between Complexity Gaming and Shikenso Analytics were not disclosed.
BLAST Names Six Invitational 2024 Partners
Tournament organizer BLAST and game publisher Ubisoft have announced a slate of seven commercial partners for the Six Invitational 2024, the premier Rainbow Six Siege esports competition.
- The Six Invitational 2024, a premier Rainbow Six Siege esports tournament, will take place in São Paulo, Brazil, from February 13–25 with a total prize pool of $3 million USD.
- Tournament organizer BLAST and publisher Ubisoft have secured seven official partners for the event: Intel, Lenovo, JBL, Kingston Technology, CTRL, Aura, and Eureka Ergonomics.
- Intel serves as the official event partner, while Lenovo is the official laptop partner and JBL is the official peripheral partner.
Shikenso Analytics Partners With FURIA, Turtle Beach
Shikenso Analytics, a Germany-based firm specializing in gaming and esports data, has expanded its client portfolio through new partnerships with the Brazilian esports organization FURIA and the peripherals manufacturer Turtle Beach.
- Shikenso Analytics has entered into new partnerships with Brazilian esports organization FURIA and peripherals manufacturer Turtle Beach to provide AI-driven marketing and sponsorship analytics.
- The partnerships will utilize Shikenso’s tools to evaluate the performance and effectiveness of sponsorships across social media, streaming platforms, and broadcast interactions.
- Financial terms for the agreements with FURIA and Turtle Beach were not disclosed.
G2 Esports, Ralph Lauren Drop 'G2 X Ralph Lauren' Capsule
G2 Esports has launched a collaborative apparel capsule with luxury fashion brand Ralph Lauren, marking a significant expansion of their ongoing partnership.
- G2 Esports and Ralph Lauren have launched a co-branded apparel capsule collection, marking a new phase in their partnership that began in June 2021.
- The collection features a newly designed 'G2 X Ralph Lauren' crest and includes t-shirts, polo shirts, hoodies, tracksuits, and caps.
- The apparel will be worn by G2 Esports athletes and creators, with an official debut scheduled for the League of Legends EMEA Championship (LEC) Summer Playoffs in Berlin.