G2 Esports Renews Partnership With Shikenso Analytics

Key insights

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Technology Focus

The partnership uses AI-driven technology to evaluate sponsorship effectiveness.

Shikenso's technology measures exposure across social media platforms and live broadcasts.

It's like using a smart dashboard to see how well your car is performing on different roads.

AI-Driven Insights. The partnership focuses on using Shikenso’s AI-driven technology to evaluate the effectiveness and exposure of G2 Esports' sponsorships across broadcast and social media channels.

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Summary

G2 Esports has extended its partnership with the German analytics firm Shikenso Analytics through 2025. This collaboration focuses on leveraging AI-driven technology to measure and optimize the performance of the organization’s various commercial partnerships. By analyzing exposure across social media platforms and live broadcasts, the partnership aims to provide data-backed insights into the effectiveness of G2 Esports’ sponsorship portfolio.

The organization maintains a diverse array of high-profile brand partnerships, including collaborations with Mastercard, Red Bull, Lenovo, Logitech, and Ralph Lauren. These commercial efforts support a wide-reaching competitive presence, with G2 Esports fielding teams across several major titles, such as League of Legends, Counter-Strike 2, Valorant, Rocket League, and Dota 2, as well as specialized divisions like Sim Racing and women’s esports teams.

While the financial terms of the agreement remain undisclosed, the renewal underscores a broader industry trend toward utilizing sophisticated data analytics to quantify return on investment in esports sponsorships. Shikenso Analytics continues to expand its footprint in the sector, serving a growing roster of prominent esports organizations and industry entities, including Fnatic, Team Liquid, Complexity, and various other global teams and tournament organizers.