Shikenso Analytics Partners With FURIA, Turtle Beach

Key insights

6 takeaways

01
Shikenso Analytics has entered into new partnerships with Brazilian esports organization FURIA and peripherals manufacturer Turtle Beach to provide AI-driven marketing and sponsorship analytics.
02
The partnerships will utilize Shikenso’s tools to evaluate the performance and effectiveness of sponsorships across social media, streaming platforms, and broadcast interactions.
03
Financial terms for the agreements with FURIA and Turtle Beach were not disclosed.
04
FURIA will use the analytics platform to track the impact of its existing partnerships with brands including Red Bull, AGON by AOC, PokerStars, and Legion by Lenovo.
05
These deals expand Shikenso’s existing portfolio, which already includes partnerships with G2 Esports, Pinnacle, GAIMIN Gladiators, BIG, and Saw.gg.
06
Shikenso’s 2023 activity also includes a data partnership with Epulze for the Dota 2 Bali Major, marking a period of growth for the Germany-based analytics firm.

Summary

Shikenso Analytics, a Germany-based firm specializing in gaming and esports data, has expanded its client portfolio through new partnerships with the Brazilian esports organization FURIA and the peripherals manufacturer Turtle Beach. These collaborations, announced in September 2023, focus on leveraging AI-driven marketing and sponsorship analytics to measure the performance of brand activations across digital channels.

Under the terms of these agreements, Shikenso will provide both entities with tools to evaluate the effectiveness of marketing efforts during live broadcasts and social media interactions. For FURIA, this includes tracking the impact of partnerships with major brands such as Red Bull, AGON by AOC, PokerStars, and Legion by Lenovo. Similarly, the partnership with Turtle Beach is designed to gauge sponsorship performance across various streaming and social media platforms. Financial terms for both deals remain undisclosed.

These additions reflect a period of growth for Shikenso, which has secured several high-profile partnerships throughout 2023. The firm’s current client roster includes G2 Esports, Pinnacle, GAIMIN Gladiators, BIG, and Saw.gg. Additionally, the company recently collaborated with the production firm Epulze to provide sponsorship data for the Dota 2 Bali Major. These developments underscore the increasing industry demand for precise, AI-backed metrics to quantify the return on investment for sponsorships within the competitive gaming landscape.