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GameDiscoverCo37 min
Should devs center their plans on Next Fest?
The gaming industry is currently navigating a transition characterized by rising hardware costs and a shift away from subsidized pricing models.
- Steam Next Fest has shifted from a leaderboard-driven event to a personalized algorithm, making it unlikely that a game can achieve success solely by announcing or launching during the festival without prior momentum.
- Valve has restricted the use of banner cross-promotion on game details pages to prevent 'guerrilla' sale tactics, forcing developers to move away from ad-hoc publisher sales toward more structured, Valve-approved promotional events.
- Physical retail sales for video games are in significant decline, exacerbated by big-box retailers locking products in cabinets, which creates a poor shopping experience and further pushes consumers toward digital-only purchases.
GameDiscoverCoJun 2026
PocketGamer.biz15 min
Fragmented Android billing is China's biggest issue
The Chinese mobile gaming market presents significant opportunities for Western developers, provided they navigate the complexities of local distribution and monetization.
- The extreme fragmentation of the Android billing landscape, characterized by hundreds of independent app stores with unique SDK requirements, is the primary barrier to monetization in China.
- Approximately 70% of casual gamers in China prefer offline play, making operator-based SMS billing the most efficient monetization method for that segment.
- Android holds over 80% of the Chinese smartphone market, with hardware manufacturers like Lenovo and Xiaomi driving revenue through preloaded content.
PocketGamer.bizApr 2014