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Report
23 pages
Swipe Before Type: India's Interactive Media Consumer Survey 2024–2025
Gaming dominates high-value consumer spending, capturing 70% of wallet share for transactions exceeding INR 1,000, while video and social media command 30% each at the INR 200–500 price point.
Mobile-first gaming remains the primary format, but 30% of users now engage via PC and 22% via consoles, with casual and midcore titles driving 8 hours of weekly engagement.
UPI is the near-universal payment method for digital content, accounting for 90% of all in-app purchases.
Market Analysis
Player Demographics
Player Behavior
+2
Lumikai
Report
32 pages
Festive Season 2025: App Marketing Trends and Strategies for India
India's festive season (August–December) accounts for over 30% of annual digital ad spend, driving a 36% increase in installs and a 69% surge in re-engagements during the peak window.
Mobile gaming remains a primary growth driver, recording 3.2 billion downloads and $151 million in-app purchase revenue in 2024.
Ad spend efficiency improved during the festive period, with a 53% increase in mobile ad investment accompanied by a 12% reduction in cost-per-install (CPI).
Market Analysis
User Acquisition
Marketing
+3
InvestGame
Jan 2026
Report
66 pages
State of India Mobile App Market 2026 Report
India remains the world’s largest mobile app market by volume with 25 billion annual downloads, shifting focus from user acquisition to habit-driven engagement and monetization.
In-app purchase revenue is projected to reach $1.25 billion by 2026, driven increasingly by non-gaming sectors like Utilities, Media, and Generative AI.
Quick commerce and food delivery platforms have seen a 55% year-over-year increase in engagement as they transition toward retention-led strategies.
Market Analysis
Player Behavior
Mobile
+1
Sensor Tower
Jan 2026
Report
31 pages
State of Digital Advertising India 2026
India’s digital advertising market surpassed $4 billion in 2025 and is projected to exceed $5 billion in 2026.
Shopping remains the dominant advertising category, representing 28% of total spend with an 18% year-on-year increase.
Software recorded the highest growth rate among all sectors, surging 84% year-on-year.
Market Analysis
Advertising
Marketing
+1
Sensor Tower
Jan 2026
Report
38 pages
The Power of Play: Exploring the Growing Gaming Market
The Indian gaming market is projected to reach ₹8.6 billion by 2027, growing at a 28% CAGR, while the global market is expected to hit $340 billion.
A shift to a 28% GST on total deposits has pressured real-money gaming (RMG) firms, leading to layoffs, revenue slowdowns, and a strategic push toward geographic and genre diversification.
RMG currently dominates the Indian market, accounting for approximately 82% of total gaming revenue, though monetization remains low relative to total download volumes.
Market Analysis
Market Forecast
Monetization
+2
Basic Roots Consulting
Dec 2025
Report
29 pages
Mobile Game Market Insights: India 2025
India is the world's largest mobile gaming market by volume, recording 8.45 billion downloads in the 2024-25 fiscal year.
Despite high download volume, in-app purchase revenue is limited to $400 million, though it is growing at 8.5% year-over-year due to increased digital payment adoption and high-value iOS spenders.
Revenue is heavily concentrated in core competitive genres, with Battle Royale titles like Garena Free Fire and Battlegrounds Mobile India accounting for 50% of total market earnings.
Market Analysis
Monetization
India
+1
Sensor Tower
Jan 2025
Report
29 pages
Sensor Tower India: Mobile Game Market Insights 2025
India is the world's largest mobile-gaming market by volume, recording 8.45 billion downloads in FY 2024-25 but generating only $400 million in in-app purchase (IAP) revenue.
Monetization is heavily concentrated in competitive, engagement-heavy genres including Shooter, Casino, and Strategy (4X), while high-volume downloads are driven by casual Simulation, Arcade, and Tabletop titles.
The player base is predominantly male (86%) and aged 18-34 (77%), though lifestyle titles represent a unique segment for attracting female gamers.
Market Analysis
Mobile
India
+1
Sensor Tower
Jan 2025
Report
15 pages
Levelling Up: State of India Interactive Media & Gaming Research FY'24
The Indian interactive media and gaming market reached a $3.8 billion valuation in FY24 and is projected to grow at a 20% CAGR to exceed $9.2 billion by FY29.
In-app purchase revenue grew 41% year-on-year, with the midcore segment serving as a primary growth driver after experiencing a 53% increase.
India’s gaming population has reached 590 million, including 148 million paying users who now spend an average of 13 hours per week gaming, a 30% increase from previous metrics.
Market Analysis
Market Forecast
Monetization
+1
Lumikai
Nov 2024
Report
292 pages
Reinvent India's Media & Entertainment Sector Is Innovating for the Future
The Indian media and entertainment sector reached a valuation of INR2.32 trillion in 2023 and is projected to exceed INR3 trillion by 2026, growing at a 10% CAGR.
Digital media is expected to overtake television as the dominant industry segment by 2024, supported by a projected expansion to nearly one billion active screens by 2030.
Online gaming has become the fourth-largest segment, surpassing filmed entertainment despite the implementation of a 28% GST mandate.
Market Analysis
Market Forecast
India
+1
Ernst & Young
Mar 2024
Report
276 pages
India's Media & Entertainment Sector: March 2024
India's media and entertainment sector is projected to reach INR 3.1 trillion ($37 billion) by 2026, growing at a 10% CAGR as online platforms overtake traditional television as the primary revenue driver.
Mobile-first consumption is the primary growth engine, supported by 904 million broadband subscriptions and 574 million smartphone users who spend over four hours daily on mobile media.
Gaming is a dominant market force, with Free Fire and BGMI accounting for 25% of in-app purchase revenue and esports viewership reaching 78% of the gaming population.
Market Analysis
India
Streaming
EY
Jan 2024
Report
15 pages
Levelling Up: State of India Interactive Media and Gaming Research FY24
The Indian gaming sector reached a $3.8 billion valuation in FY24 and is projected to grow at a 20% CAGR to reach $9.2 billion by FY29.
India’s gaming ecosystem now includes 590 million users, with average weekly engagement increasing by 30% to 13 hours per user.
Midcore gaming is a primary growth engine, recording a 53% year-on-year revenue increase, while average revenue per paying user rose 15% to $22.
Market Analysis
Monetization
Investment
+1
Lumikai
Jan 2024
Report
12 pages
Leveling Up: State of India Gaming FY'23
The Indian gaming market reached $3.1 billion in FY23 and is projected to grow at a 20% CAGR to $7.5 billion by FY28.
The player base grew 12% to 568 million users, with non-metro regions now accounting for 66% of the total demographic.
While the Real Money Gaming (RMG) sector grew 33% in FY23, future growth is expected to slow due to new GST and TDS regulations, which 60% of users believe will reduce their play frequency.
Market Analysis
Monetization
Mobile
+1
Lumikai Investment Advisors
Oct 2023
Report
25 pages
The State of Mobile Gaming in India: A Look at India's Casual, Hyper-Casual, and Real Money Gaming App Industry Trends
The Indian gaming industry is projected to grow from $2.6 billion in 2022 to $8.6 billion by 2027, supported by a user base exceeding 300 million gamers.
The industry is facing a significant retention crisis, with 68% of users engaging with a gaming app fewer than ten times.
Following a pandemic-era surge where casual game installs rose 90% and RMG revenue grew 35% in April 2021, organic growth stabilized and declined throughout 2022.
Market Analysis
Player Behavior
Monetization
+2
MoEngage
Jan 2023
Report
25 pages
The State of Mobile Gaming in India: 2023
India’s mobile gaming market is projected to reach a value of $8.6 billion by 2027, supported by a user base of over 600 million active players.
In-app purchase revenue in the Indian mobile gaming sector is forecasted to reach $284 billion by 2026.
Retention is critical for profitability, as acquiring new customers is five times more expensive than retaining existing ones.
Market Analysis
Mobile
Casual
+5
AppsFlyer
Jan 2023
Report
24 pages
Games India Plays!: A Look into the Gaming Habits of Indian Mobile Gamers and How to Reach Them
The Indian mobile gaming market reached $2.2 billion in 2022, driven by a base of 373 million online gamers where 91% play exclusively on mobile devices.
Real Money Gaming (RMG), including fantasy sports and card games, accounts for over 50% of total industry revenue.
The core demographic for adventure and battle royale genres is young and male-skewing, with 55% of players falling within the 13-27 age bracket.
Market Analysis
Player Demographics
Mobile
+1
Newzoo
Jan 2022
Report
62 pages
State of Mobile 2022 India
The Indian mobile market is defined by high-growth sectors in gaming, fintech, and retail, with 4X march-battle strategy games generating approximately $10 billion in global consumer spend during 2021.
Finance application usage in India grew by 28% year-over-year in 2021, resulting in over 1.2 billion total installations.
Hyper-casual action-puzzle games have achieved significant scale, surpassing five billion downloads worldwide.
Market Analysis
Player Behavior
Mobile
+1
data.ai
Jan 2022
Report
24 pages
Games: India Plays!
The Indian mobile gaming market generated US$2.2 billion in 2022, with smartphones accounting for 91% of the online gaming audience.
Non-real-money gaming (non-RMG) is dominated by Adventure, Battle Royale, Puzzle, Arcade, and Racing genres, while real-money gaming (RMG) centers on card games and sports-fantasy.
Demographics skew young, with 55% of Adventure and Battle Royale players falling into the 13–27 age bracket, and 62% of non-RMG gamers being male.
Market Analysis
Player Behavior
Mobile
+2
EA
Jan 2022
Report
62 pages
State of Mobile India 2022
India’s mobile market saw 26.7 billion app downloads in 2021, a 41% year-over-year increase, with Android users spending an average of 4.7 hours per day on apps.
Gaming revenue is driven by two distinct models: hyper-casual action and puzzle games generated over $5 billion globally, while strategy-based '4× March-battle' games captured nearly $10 billion.
Food and drink app engagement in India surged 33% year-over-year to 12.1 billion sessions in Q4 2021, fueled by the rapid adoption of hyper-fast grocery delivery models.
Market Analysis
Mobile
India
+1
Intel
Jan 2022
Report
3 pages
India Market Update: September 2021
India is transitioning from a support-focused hub to a center for end-to-end creative development, evidenced by Sumo Digital expanding its Bangalore and Pune facilities.
Mobile Premier League achieved a $2.3 billion valuation following a $150 million Series E funding round, signaling significant investor confidence in the real-money and fantasy gaming segments.
Krafton’s Battlegrounds Mobile India has permanently banned over 1.52 million accounts to address cheating, highlighting the operational challenges of maintaining competitive integrity in high-growth free-to-play titles.
Market Analysis
Mobile
India
Newzoo
Sept 2021
Report
40 pages
India: Mobile Market Spotlight: A Booming Mobile Economy
India is a global mobile-first leader, ranking second in total app downloads with 24 billion installs in 2020, a 28% year-over-year increase.
India became the world's largest market for game downloads in the first half of 2021, accounting for nearly 20% of global installs.
Daily mobile usage per user surged from 3.3 hours in 2019 to 4.8 hours by Q3 2021, fueled by pandemic-driven engagement.
Market Analysis
Player Behavior
Monetization
+2
data.ai
Jun 2021
