BLAST Names Six Invitational 2024 Partners

Key insights

6 takeaways

01
The Six Invitational 2024, a premier Rainbow Six Siege esports tournament, will take place in São Paulo, Brazil, from February 13–25 with a total prize pool of $3 million USD.
02
Tournament organizer BLAST and publisher Ubisoft have secured seven official partners for the event: Intel, Lenovo, JBL, Kingston Technology, CTRL, Aura, and Eureka Ergonomics.
03
Intel serves as the official event partner, while Lenovo is the official laptop partner and JBL is the official peripheral partner.
04
Kingston Technology is the official SSD partner, Eureka Ergonomics provides the official gaming chairs, CTRL is the official cookie partner, and Aura is the official fiber broadband provider.
05
Partners will receive visibility through digital in-game integrations and physical broadcast backdrops throughout the event.
06
Specific activations include Intel hosting player meet-and-greets, Lenovo providing on-site laptops, and Eureka Ergonomics supplying chairs for all competitors.

Summary

Tournament organizer BLAST and game publisher Ubisoft have announced a slate of seven commercial partners for the Six Invitational 2024, the premier Rainbow Six Siege esports competition. The event is scheduled to take place from February 13 to February 25, 2024, at the Ginásio do Ibirapuera in São Paulo, Brazil, featuring a total prize pool of $3 million USD.

The partnership roster includes Intel as the official event partner, Lenovo as the official laptop partner, JBL as the official peripheral partner, Eureka Ergonomics as the official gaming chair partner, Kingston Technology as the official SSD partner, CTRL as the official cookie partner, and Aura as the official fiber broadband provider. While the financial terms of these agreements remain undisclosed, the partnerships are designed to provide the brands with significant visibility through digital in-game integrations and physical broadcast backdrops.

The activations are tailored to the specific offerings of each brand. For instance, Eureka Ergonomics will supply gaming chairs for player use, Kingston Technology will provide the solid-state drives powering the tournament computers, and JBL will supply headsets for onsite use. Additionally, Intel Brazil is slated to host player meet-and-greets and participate in dedicated broadcast segments, while Aura Brazil will manage the event's high-speed connectivity. This collaboration highlights the continued integration of hardware and lifestyle brands into the professional Rainbow Six Siege ecosystem.