G2 Esports, Ralph Lauren Drop 'G2 X Ralph Lauren' Capsule

G2 Esports has launched a collaborative apparel capsule with luxury fashion brand Ralph Lauren, marking a significant expansion of their ongoing partnership. Originally established in June 2021, the relationship designates Ralph Lauren as the official fashion outfitter for the Berlin-based esports organization. This new collection represents a strategic effort to integrate high-end fashion into the competitive gaming space, featuring a custom-designed G2 X Ralph Lauren crest across a range of items, including t-shirts, polo shirts, hoodies, tracksuits, and caps.

The collection serves both commercial and promotional purposes, as the apparel is intended for purchase by fans while also being worn by G2 Esports athletes and content creators. The launch was timed to coincide with the League of Legends EMEA Championship (LEC) Summer Playoffs, where the organization’s professional team debuted the gear during competition in Berlin.

This collaboration highlights the continued trend of luxury brands seeking deeper integration within the esports industry. For G2 Esports, the partnership complements an extensive portfolio of long-term commercial relationships with major global brands such as Mastercard, Lenovo, and Red Bull. By leveraging its diverse competitive presence across titles like League of Legends, Counter-Strike: Global Offensive, and Valorant, G2 Esports continues to position itself as a premium lifestyle brand within the broader entertainment and gaming ecosystem.