Game Development reports and market data
Documents
Big Games Industry Employment Survey 2025: Salaries, Compensation Trends and State of the Games Sector in Europe
The European games industry is currently navigating a period of profound instability and systemic decline, characterized by a 26 percent layoff rate and widespread professional disillusionment.
- The European games industry is experiencing a 26 percent layoff rate, contributing to widespread professional disillusionment and a shift toward security-focused career priorities.
- Burnout now affects over 60 percent of the workforce, driven by a combination of excessive overtime, ineffective management, and the erosion of hybrid work models.
- While 87 percent of employees identify salary as their primary motivator, compensation growth has largely stagnated across the sector.
2020 European Video Games Industry: Insights Report
The European video games industry demonstrated remarkable resilience and economic vitality throughout 2020, serving as a critical pillar of the digital economy despite the operational disruptions caused by the global pandemic.
- The European video games industry generated a total turnover of €16.6 billion in 2020, supported by 74,000 employees across 4,600 studios.
- Sweden has emerged as a major growth engine, with industry turnover nearly doubling from €1.87 billion in 2018 to €3.31 billion in 2020.
- The industry is underpinned by a strong educational pipeline consisting of over 400 institutions that provide specialized game development and vocational training.
Korea's Game Studios: Where the Next Breakout Title Is Actually Built
Korea's game industry growth is concentrated in a few large titles, but the typical studio looks very different from the industry average.
- The South Korean gaming industry is shifting from a concentration of large-scale publishers to a decentralized ecosystem dominated by studios with fewer than ten employees.
- A significant migration of experienced talent from major publishers to smaller indie teams accelerated in late 2023, directly improving the quality and marketability of independent projects.
- Small, agile studios are now identified as the primary engine for innovation and the most likely source of the next generation of globally competitive Korean titles.
Korea's Game Developers and AI: What Changes in Licensing Contracts
Generative AI has become a standard part of Korean game development, and this analysis examines what that means for buyers licensing Korean titles.
- As of 2025, 70% of South Korean game companies have integrated generative AI into their development workflows, making the gaming sector the leader in AI adoption among all Korean content industries.
- Half of all Korean game companies have moved beyond departmental experimentation to full company-wide deployment of AI, marking a permanent shift in production methodologies.
- The widespread use of AI-generated assets has created significant legal complexities regarding copyright ownership and potential intellectual property infringement.
State of the Industry 2019: Mental Health in the Game Industry
The 2019 assessment of the global game industry identifies systemic organizational failures as the primary drivers of a pervasive mental health crisis among developers.
- Systemic organizational failures, specifically the normalization of chronic overwork known as crunch, are the primary drivers of a pervasive mental health crisis and burnout among game developers.
- Job instability caused by frequent layoffs and a lack of professional security creates a high-stress environment that threatens the long-term sustainability of the industry workforce.
- Exclusionary workplace cultures—characterized by harassment and microaggressions toward women, LGBTQ+ individuals, people of color, and neurodivergent employees—stifle team creativity and degrade the quality of game content.
State of the Industry Report 1999
The 1999 State of the Industry Report provides a comprehensive overview of the interactive entertainment sector, documenting its rapid evolution into a dominant force in the global home entertainment market.
- The U.S. interactive entertainment industry reached $5.5 billion in sales by 1998, marking three consecutive years of double-digit growth and positioning software revenue to rival motion picture box office receipts by the end of 1999.
- The industry is a significant economic driver, directly employing 50,000 workers in the U.S. and contributing over $16 billion to the national economy.
- Gaming has shifted to a mainstream adult demographic, with individuals aged 18 or older now comprising 69 percent of PC players and 54 percent of console players.
Video Games in the 21st Century: The 2026 Economic Impact Report
The United States video game industry serves as a robust engine for national economic growth, generating a total economic impact of $95.8 billion and contributing $65.5 billion to the national GDP as of 2025.
- The U.S. video game industry generated a total economic impact of $95.8 billion and contributed $65.5 billion to the national GDP in 2025.
- The sector supports over 250,000 jobs nationwide, with each direct position sustaining approximately two additional roles in the broader economy.
- The industry contributes over $12 billion in combined federal, state, and local tax revenues annually.
New York City Digital Games Industry: 2021 Economic Impact Study
New York City’s digital games industry has emerged as a significant economic engine, generating $2 billion in total output and supporting 7,600 jobs as of 2020.
- New York City’s digital games industry generated $2 billion in total economic output and supported 7,600 direct jobs as of 2020.
- The sector has tripled in size since 2008 and is supported by an ecosystem of over 200 development and publishing studios.
- Venture capital investment in the industry reached $774 million in 2020, representing a 105% year-over-year increase.
European Video Games Industry Insights Report: 2019
The European video games industry generated approximately €12 billion in combined developer and publisher revenue during 2019, reflecting a robust and expanding economic landscape.
- The European video games industry generated approximately €12 billion in combined developer and publisher revenue during 2019.
- France, Sweden, and Finland served as the primary revenue drivers, while Eastern European markets represent significant untapped growth potential.
- Gender diversity remains a systemic challenge, with no European nation reporting a female workforce participation rate exceeding 30 percent.
Revenue & Top Companies: Romania 2025
The Romanian video game industry has demonstrated significant resilience and structural evolution, reaching a total revenue of 351 million EUR by 2025.
- The Romanian video game industry reached a total revenue of 351 million EUR in 2025, supported by a workforce of 6,000 professionals.
- The sector has shifted from a service-heavy model to a balanced mix of development and publishing, resulting in a 2.5-fold increase in game releases over the last two years.
- The industry is comprised of 234 active studios, with major international players like Electronic Arts Romania, Ubisoft, and Gameloft ranking among the top 30 companies by turnover.
A Deep Dive into Deep Links: The All-in-One Handbook for Mobile App Marketers, Developers, and Product Managers
Adjust's handbook explains deep linking as the mobile equivalent of website URLs, routing users from ads or external sources to specific in-app content, and makes the case for its TrueLink product as the solution for marketers, developers, and product managers.
- Deep linking significantly improves app performance, with CleverTap data showing that users attributed to deep links achieve 81% higher activation rates, 2.5x higher retention rates, and 2x higher conversion rates compared to those using standard links.
- Deep linking technology functions by routing users directly to specific in-app content or screens upon clicking an ad or link, utilizing standards such as Apple Universal Links, Android App Links, and URI schemes.
- Deferred deep linking drives user acquisition by directing individuals who have not yet installed the app to the appropriate app store landing page, thereby reducing friction in the installation process.
La Industria del Videojuego en España: Anuario 2025
The Spanish video game industry in 2025 stands as a vital cultural and technological pillar, characterized by a maturing ecosystem that balances robust consumer engagement with complex economic and regulatory challenges.
- The Spanish video game industry generated 2.293 billion euros in 2025, a 3.2% year-over-year decline driven by a contraction in digital content spending.
- Digital sales remain the primary revenue driver, accounting for 61.9% of total market income.
- The sector serves a player base of 22.8 million people, with mobile devices being the most popular platform, reaching 18 million users.