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Player Demographics

Report171 pages

Brazilian Gaming Industry Report 2023

Brazil’s gaming market grew 3% in 2022 to 103 million players, even as the global market contracted, yet local studios capture only 10% of domestic consumption.
The number of active gaming studios in Brazil reached 1,042 in 2023, representing a 177% increase over the previous five years.
The industry is increasingly export-oriented, with 65% of studios operating abroad generating more than half of their revenue from international markets.

Market Analysis Player Demographics Game Development+1

AbragamesMar 2024

Report351 pages

Turkey Game Market 2023 Report

The Turkish gaming market generated $580 million in 2023 from a base of 47 million gamers, maintaining its status as a key regional hub despite currency-related revenue fluctuations.
Mobile gaming remains the industry cornerstone, highlighted by the domestic studio Dream Games, whose title 'Royal Match' became the highest-grossing mobile game globally in late 2023.
The investment landscape matured in 2023 with $33.27 million deployed across 35 deals, reflecting a shift toward sustainable growth following pandemic-era peaks.

Market Analysis Player Demographics Turkey

Gaming in TurkeyMar 2024

European Key Facts 2024: Video Games

The European video games industry generated €26.8 billion in 2024, with digital channels accounting for 90% of total sales.
The sector supports 116,000 professionals across 6,000 studios and serves 127 million players, representing 54% of the European population.
Mobile gaming is the primary platform in the region, utilized by 71% of the total player base.

Market Analysis Player Demographics Employment+1

Video Games EuropeMar 2024

Level Up – Harnessing the Power of Gaming Audiences

Gaming is a mainstream U.S. medium, with 62% of adults aged 18–65 playing games multiple times per week.
Cross-platform engagement is high, as 77% of gamers use more than one device and 40% play across PC, console, and mobile platforms.
Two-thirds of gamers view in-game advertisements as having a neutral or positive impact on their experience, with 34% noting that product placement enhances realism.

In-Game Advertising Marketing Player Demographics+1

ComscoreMar 2024

US Gaming Audience in 2023

62% of U.S. adults aged 18 to 65 are active gamers, with 77% of players utilizing multiple platforms and 40% playing across PC, console, and mobile combined.
45% of all gamers spent over $40 on their most recent purchase, indicating a strong willingness to invest in premium content among PC and console users.
Approximately two-thirds of gamers view advertisements as having a positive or neutral impact on their gaming experience, with 34% stating that product placements can enhance realism.

Player Demographics In-Game Advertising Market Analysis

ComscoreMar 2024

Africa Games Industry Report

The African gaming market is a high-growth mobile-first sector, with the player base expanding from 77 million in 2015 to 186 million in 2021 and annual revenues projected to exceed $1 billion by 2024.
Infrastructure instability remains the primary barrier to professionalization, with 60% of industry participants identifying poor power supply and high internet costs as critical obstacles to growth.
The industry is currently in a nascent, hobbyist-dominated state where 59% of developers have never secured external investment and only 36% earn a full-time living from their work.

Market Analysis Player Demographics Mobile+1

Games Industry AfricaMar 2024

European Key Facts 2023: Video Games Industry

The European video games industry generated €25.7 billion in revenue in 2023, representing a 5% year-on-year growth.
The sector employs 115,000 people across Europe, with 90,000 of those roles based within the EU.
Video games reach 53% of the European population aged 6–64, with an average player age of 31.4 years, 75% adult representation, and 43.5% female participation.

Market Analysis Player Demographics Employment+1

Video Games EuropeMar 2024

Manifiesto de Video Games Europe 2024-2029

The European video game sector generated €24 billion in revenue between 2019 and 2024, representing a 16% growth rate and supporting 110,000 highly-skilled jobs.
The industry faces a significant regulatory burden, having been subjected to 850 new obligations and over 5,000 pages of legislation between 2017 and 2022.
Current EU financing tools are insufficient to compete with global hubs like Canada and the UK, prompting calls for a dedicated funding framework and improved tax incentives.

Market Analysis Player Demographics Diversity & Inclusion+1

AEVIJan 2024

Report372 pages

Türkiye Game Market Report: 2024

The Turkish gaming market is valued at $810 million in 2024, with a projected growth to $1 billion by 2029 supported by a domestic player base of over 48 million.
Mobile gaming currently leads the market with $490 million in revenue, though developers are strategically pivoting toward more complex PC and console titles like Supermarket Simulator and Liars Bar.
Investment remains resilient despite economic headwinds, recording over $120 million in deal flow across more than 20 transactions in the first half of 2024.

Market Analysis Player Demographics Mobile+1

Gaming in TurkeyJan 2024

Localization in the MENA Region

The MENA gaming market is a high-growth frontier projected to reach $3.24 billion in player spending and 38.9 million gamers by 2028.
There is a significant supply gap in the region, as only 3.5% of Steam titles are currently localized despite 41% of regional gamers prioritizing localized content.
Deep culturalization can drive exponential growth, with some titles increasing their MENA-based revenue and daily active users from 3% to 80% of their global total.

Market Analysis Player Demographics Esports+1

Saudi Esports FederationJan 2024

Video Games Europe Manifesto 2024-2029

The European video game sector grew by 16% between 2019 and 2024, reaching €24 billion in annual revenue and employing approximately 110,000 highly-skilled workers.
Between 2017 and 2022, the industry faced a significant regulatory burden consisting of 850 new EU obligations spanning over 5,000 pages of rules.
The PEGI age-rating system has successfully classified 40,000 titles across 40 countries, contributing to a 50% reduction in non-compliance penalties and a 20% decrease in energy-consumption violations.

Market Analysis Player Demographics Diversity & Inclusion+1

Video Games EuropeJan 2024

Global Games Market Report 2024

The global games market is projected to reach $187.7 billion in 2024, growing at a 3.1% CAGR to hit $213.3 billion by 2027.
PC gaming is the leading segment with $43.2 billion in 2024 revenue, while console market share is expected to rise to 30% due to the prevalence of cross-platform releases.
Total player count is forecast to reach 3.42 billion, a 4.5% year-over-year increase primarily driven by growth in PC adoption.

Market Analysis Monetization Player Demographics+1

NewzooJan 2024

Comportamientos e Intereses de los Videojugadores: Spain

80% of Spanish gamers play primarily to meet new people and stimulate their minds, while 78% use gaming as a tool to reduce stress and anxiety.
Multiplayer gaming is perceived as a driver for skill development, with 78% of players associating it with creativity, 74% with teamwork, and 64% with improved cognitive and STEM-related abilities.
Social gaming is a core habit, as 55% of all participants view playing with others as a positive experience that fosters lasting friendships and shared memories.

Player Behavior Player Demographics Market Analysis

AEVIJan 2024

2024 E‑Sports Viewership and Engagement Trends in Korea

YouTube dominates the South Korean e-sports market with a 78.5% platform share, significantly outpacing competitors SOOP (14.1%) and CHZZK (7.2%).
E-sports consumption is primarily mobile and desktop-driven, with PCs (38.2%) and mobile phones (35.9%) accounting for 74.1% of all viewing devices.
Engagement is frequent and consistent, as 58.9% of viewers watch e-sports content at least once a week, with 20.4% watching 3–4 times weekly.

Market Analysis Player Demographics Esports+1

KOCCA – Korea Creative Content AgencyJan 2024

Global Games Market Report

The global games market is projected to reach $184.0 billion in 2023, with a forecast to grow to $205.4 billion by 2026 supported by a 3.31 billion-person player base.
Mobile gaming remains the largest revenue segment at $89.7 billion, though it is currently experiencing a 1.4% decline due to privacy-related challenges in user acquisition and monetization.
PC and console gaming are the primary industry growth engines for 2023, driven by improved hardware supply and a strong pipeline of high-profile software releases.

Market Analysis Monetization Player Demographics+1

NewzooJan 2024

Africa Games Industry Report 2024

The Sub-Saharan gamer base grew from 77 million in 2015 to 186 million in 2021, with mobile gaming driving 95% of the player base and nearly 90% of the region's $778.6 million revenue in 2022.
Free-to-play with in-app purchases is the dominant revenue model, with approximately one-third of players currently making in-app purchases.
Infrastructure remains the primary barrier to growth, with 71% of developers citing unreliable power and 57% citing high internet costs as significant impediments.

Market Analysis Player Demographics Game Development

Maliyo GamesJan 2024

State of Play

The global gaming market is projected to reach $205 billion by 2026, with mobile gaming currently accounting for over 70% of total industry revenue and contributing $106.8 billion in 2023.
Subscription-based gaming is poised for massive expansion, with the user base expected to grow from 7 million in 2023 to 87 million by 2028, while subscription revenue is forecasted to reach $14 billion.
Female gamers represent approximately 50% of the U.S. audience and are a significant driver of spending, yet only 26% of studios practice inclusive hiring and 18% conduct diversity training, representing a major untapped revenue opportunity.

Market Forecast Player Demographics Global+1

XsollaJan 2024

2024 Professional Gamer Workforce and Career Structure in Korea

South Korea’s professional e-sports workforce consists of 361 domestic players and 372 athletes competing in overseas leagues.
League of Legends is the dominant title for Korean professionals, accounting for 58 domestic players and 169 athletes competing internationally.
The professional player base is heavily concentrated in four domestic titles: League of Legends (58), Valorant (56), PUBG (54), and PUBG Mobile (48).

Market Analysis Player Demographics Salary+2

KOCCA – Korea Creative Content AgencyJan 2024

Xsolla Report: State of Play – Winter 2024 Edition

The global gaming industry is projected to grow from $106.8 billion in 2023 to $205.7 billion by 2026, supported by a total player base of 3.79 billion people.
Mobile gaming remains the industry's primary revenue driver, accounting for nearly 50% of total consumer spending and reaching a projected $111.4 billion in 2024.
Strategic investment value saw a massive 577% surge in mid-2023 to reach $7 billion in a single quarter, despite an overall cooling in M&A activity and a volatile investment climate.

Market Analysis Diversity & Inclusion Player Demographics+1

XsollaJan 2024

Essential Facts About Video Games in Italy 2024

The Italian video games market generated a total sector turnover as detailed in the 2024 report.
The report provides a comprehensive breakdown of the Italian video games industry, including its current market size and economic impact.
Demographic data on Italian players is analyzed to provide insights into the local gaming population.

Market Analysis Player Demographics Europe

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2024

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