Related Documents
Report
The Power of Play: España
**Summary of “The Power of Play: España” (Survey of Spanish Video‑Game Players)** --- ## 1. Scope & Sample - **Population surveyed:** 12 847 active gamers (play ≥ once a week) across several markets. - **Spanish subsample:** 1 139 respondents (men + women) who answered the questionnaire. --- ## 2. Demographic Profile | Age group (years) | % of Spanish respondents* | |-------------------|---------------------------| | 16‑18 | 8 % (men) / 41 % (women) | | 19‑24 | 49 % (men) / 28 % (women) | | 25‑34 | 28 % (men) / 28 % (women) | | 35‑44 | – | | 45‑54 | – | | 55‑64 | – | | 65+ | – | \*The table in the original document mixes gender‑specific percentages; the numbers above reflect the most clearly reported figures. - **Gender split (overall):** Roughly equal, with a slight male majority in the 19‑24 bracket. - **Play mode:** 8 out of 10 male gamers (≈ 80 %) report playing **with other players online**. For women, solo play is still the most common, but a sizable minority also play online or in person. --- ## 3. Primary Motivations for Playing | Motivation | % of respondents (overall) | |------------|----------------------------| | **Fun / Entertainment** | 85 % | | **Stress reduction / relaxation** | 78 % (men) – 75 % (women) | | **Social connection (meeting new people, making friends)** | 62 % (men) – 55 % (women) | | **Escapism / coping with daily problems** | 28 % (men) – 48 % (women) | | **Feeling happier / more positive** | 75 % (men) – 60 % (women) | | **Creating lasting memories** | 45 % (men) – 35 % (women) | *Note:* The percentages are drawn from multiple overlapping questions (e.g., “Jugar a videojuegos me ayuda a sentir…”, “Reduce el estrés, la ansiedad, el aislamiento”). The highest‑scoring items are fun, stress relief, and social interaction. --- ## 4. Perceived Benefits ### 4.1 Psychological & Emotional - **Stress & anxiety:** 78 % of men and 75 % of women say gaming helps them feel **less stressed** and **less anxious**. - **Isolation:** 78 % of men and 72 % of women report a **reduction in feelings of loneliness**.
AEVIJan 2024
Report
Estudio sobre el Consumo de Videojuegos entre la Población Adulta Española y en Familia
The study investigates how video‑games are consumed in Spain, focusing on family interaction, the adoption of parental‑control tools, and the impact of streaming personalities on player behaviour. It draws on data collected in 2022 and compares it with earlier figures from 2015 to illustrate recent trends. A striking finding is that nearly eight in ten Spanish parents reported playing video games together with their children in 2022, up from just over a third in 2015, indicating a rapid cultural shift toward shared digital entertainment within households. Despite this increase in joint play, only about thirty‑nine percent of gamers employ any form of parental control—seventeen point five percent do so regularly and twenty‑two percent occasionally—while more than forty percent never use such measures and almost twenty percent claim ignorance of them. This gap suggests limited awareness and uptake of safety mechanisms despite heightened parental involvement. The research also highlights the growing relevance of streamers, noting that many families monitor the content creators their children follow, which further shapes consumption patterns and expectations. Overall, the findings point to a need for broader education on parental‑control options and for policies that address the influence of streaming platforms, as the Spanish gaming market continues to expand across all age groups.
AEVIJan 2023
Report
Informe Mundial 2023: Comportamientos e Intereses de los Videojugadores
The 2023 Power of Play survey set out to map the motivations, social impacts and perceived wellbeing benefits of video gaming across a broad international sample. By combining responses from 12,847 active gamers who play at least once a week with findings from ten recent peer‑reviewed studies, the analysis argues that games deliver measurable social, emotional and cognitive value that extends far beyond pure entertainment. Respondents from twelve markets—Australia, Brazil, Canada, France, Germany, Italy, Japan, Poland, South Korea, Spain, the United Kingdom and the United States—identified “having fun” as the top driver (69 % overall), followed by “entertainment” and “stress relief”. More than half of participants reported regular online play, while a third also engaged in face‑to‑face sessions. Nearly 45 % said they had met a close friend, partner or spouse through gaming, and 67 % believed games help them forge new relationships. Across the sample, 71 % felt games reduce stress, anxiety and isolation, 64 % described gaming as a healthy escape from daily problems, and 83 % reported increased happiness when playing. Cognitive and creative gains were also prominent: 69 % linked gaming to improved problem‑solving, 65 % to greater adaptability, 60 % to enhanced communication, and 57 % to better linguistic skills. The report cites academic work that documents superior cognitive performance among gamers, reduced depressive symptoms during the COVID‑19 pandemic, and potential protective effects against age‑related memory decline and dementia. Studies of exergames and therapeutic titles further suggest benefits for pain management, motor coordination and social inclusion in clinical populations. Methodologically, the survey employed an online, quota‑controlled panel designed to reflect each country’s demographic composition, with screening to ensure weekly gaming activity. Data were collected by AudienceNet, a market‑research firm accredited by the Market Research Society and compliant with GDPR standards. The integration of large‑scale consumer data with scholarly evidence provides a comprehensive picture of gaming’s evolving role in mental health, social connectivity and skill development worldwide.
AEVIJan 2023
Report
El Videojugador Español: Perfil, Hábitos e Inquietudes de Nuestros Gamers
The study commissioned by the Spanish Association of Distributors and Publishers of Entertainment Software aims to map the profile, habits and concerns of Spanish video‑game players as of 2011, positioning Spain within the broader European market. Spain ranks as the fourth largest European video‑game market, with sales exceeding €1.245 billion in 2010, while the continent records a 25.4 % adult gaming penetration (79.2 million regular players). In Spain, 24 % of adults play regularly, and the most active segment is aged 7‑34, representing 45.3 % of the population. The typical gamer is 32 years old, with women accounting for 40 % of players over 15 years. Over half are married or cohabiting, and 43 % devote between one and five hours per week to gaming. Lifestyle data show that 70 % of gamers frequently engage in outdoor activities such as walking, café visits or restaurant meals, while 61 % exercise regularly. Health awareness is high: 57 % prioritize nutritious food, and 75 % actively practice environmental stewardship through recycling and energy‑saving habits. Values analysis reveals a predominance of hedonistic (≈25 %) and authentic (≈19 %) orientations, followed by social‑rational and aspirational profiles (each around 15 %). Expectations for the next decade are strong: 90 % foresee gaming becoming a universal pastime, with 55‑88 % anticipating virtual‑reality immersion, multisensory experiences and a shift toward educational, medical and professional applications. The research draws on GfK Emer Ad Hoc surveys conducted across Europe in 2009‑2010, combining sales figures, penetration rates and attitudinal questionnaires to deliver a comprehensive portrait of Spanish gamers.
AEVISept 2011